Digital Signage Pulse’s Post

ICYMI: How Target’s Retail Media Network Is Preparing for the Future (Adweek): By Kathryn Lundstrom. How is Roundel investing in in-store ad placements like digital screens and high-tech sampling? Travis: We’ll be focused on evolving how we leverage QR codes to drive more engagement through what has been more of a static advertising experience. We’re going more full-scale with digital screens in the next couple of months […] #DOOH #digitalbillboards #digitalsignage

FYI: How Target’s Retail Media Network Is Preparing for the Future (Adweek): By Kathryn Lundstrom. How is Roundel investing in in-store ad placements like digital screens and high-tech sampling? Travis: We’ll be focused on evolving how we leverage QR codes to drive more engagement through what has been more of a static advertising experience. We’re going more full-scale with digital screens in the next couple of months […] #DOOH #digitalbillboards #digitalsignage

FYI: How Target’s Retail Media Network Is Preparing for the Future (Adweek): By Kathryn Lundstrom. How is Roundel investing in in-store ad placements like digital screens and high-tech sampling? Travis: We’ll be focused on evolving how we leverage QR codes to drive more engagement through what has been more of a static advertising experience. We’re going more full-scale with digital screens in the next couple of months […] #DOOH #digitalbillboards #digitalsignage

How Target’s Retail Media Network Is Preparing for the Future (Adweek): By Kathryn Lundstrom. How is Roundel investing in in-store ad placements like digital screens and high-tech sampling? Travis: We’ll be focused on evolving how we leverage QR codes to drive more engagement through what has been more of a static advertising experience. We’re going more full-scale with digital screens in the next couple of months […] #DOOH #digitalbillboards #digitalsignage

How Target’s Retail Media Network Is Preparing for the Future (Adweek): By Kathryn Lundstrom. How is Roundel investing in in-store ad placements like digital screens and high-tech sampling? Travis: We’ll be focused on evolving how we leverage QR codes to drive more engagement through what has been more of a static advertising experience. We’re going more full-scale with digital screens in the next couple of months […] #DOOH #digitalbillboards #digitalsignage

FYI: The growth of retail media networks is limited by lack of standardized measurement: By Nicole Silberstein, Senior Editor, Retail Touch Points. As retail media networks have proliferated, ad buyers still are limited in how many they can participate in. The culprit? A lack of standardization across the retail media ecosystem. In fact, a Coresight Research study indicates that most buyers max out at just five to six networks. […] #DOOH #digitalbillboards #digitalsignage

FYI: The growth of retail media networks is limited by lack of standardized measurement: By Nicole Silberstein, Senior Editor, Retail Touch Points. As retail media networks have proliferated, ad buyers still are limited in how many they can participate in. The culprit? A lack of standardization across the retail media ecosystem. In fact, a Coresight Research study indicates that most buyers max out at just five to six networks. […] #DOOH #digitalbillboards #digitalsignage

The growth of retail media networks is limited by lack of standardized measurement: By Nicole Silberstein, Senior Editor, Retail Touch Points. As retail media networks have proliferated, ad buyers still are limited in how many they can participate in. The culprit? A lack of standardization across the retail media ecosystem. In fact, a Coresight Research study indicates that most buyers max out at just five to six networks. […] #DOOH #digitalbillboards #digitalsignage

ICYMI: The growth of retail media networks is limited by lack of standardized measurement: By Nicole Silberstein, Senior Editor, Retail Touch Points. As retail media networks have proliferated, ad buyers still are limited in how many they can participate in. The culprit? A lack of standardization across the retail media ecosystem. In fact, a Coresight Research study indicates that most buyers max out at just five to six networks. […] #DOOH #digitalbillboards #digitalsignage

Retail media is on the rise! According to Insider Intelligence, retail media spending is expected to soar to a staggering $60 billion by 2024. This marks a significant shift in how brands connect with their audiences, reflecting the growing importance of integrated retail and digital marketing strategies. At GO Wholesale, we are keeping a close watch on this exciting transformation, offering innovative solutions that blend the best of retail and media. Visit us at https://lnkd.in/gwppK2mb for insights and opportunities. #RetailMediaRevolution #MarketingTrends #CentralRetail"