Caitlin Fletcher

Ongoing voting for brands on the Consumers Value Awards portals, consumers expressed brand satisfaction with their votes. Over 40 categories of brands are listed based on consumers’ nominations on the Consumers Value Awards portal for voting as Value-for-Money brands in the 2024 edition of the award. Consumers cast votes for brands to express satisfaction among various brands. Presenting the one-month result, Akonte Ekine, CEO of BrandXchange, said the initiative is transparent and objective. It’s the consumer position on brands as nomination and voting drive the platform. https://lnkd.in/eUdUnjnn

1

Every brand has a story to tell, and how it's told matters. A campaign's concept and voice should align with the brand's personality, whether it's jester, ruler, or anything in between. From tactical to mega, each campaign is a unique brand expression. Every element must seamlessly align with strategy and objectives to create tailor-made experiences capturing the brand's essence. Learn more about our campaign methodology by visiting our website.

14

This untapped influencer strategy is changing everything. Meet the tastemakers - a new underutilized type of influencer. These artistic influencers engage audiences with highly skilled, creative content that makes you stop scrolling. Why should brands care? 👍 Higher engagement 😇 Authentic content 🚀 Untapped potential Our new article dives into the what, why, and how of tastemakers, and how Brainlabs can help you use them to drive brand awareness. Read the full article here: https://lnkd.in/eFwcb7zd #tastemakers #artsandcraftsinfluencers #influencermarketingtrends #brandstrategy

34

1 Comment

#PrideMonth celebrations are just around the corner! 🥳 ️‍🌈‎ Pride is a time to be proud and—for brand leaders—it’s also a time to be prepared. Our Corporate Reputation practice and Prism ERG (supporting Praytell’s LGBTQIA+ teammates) prepared three tips for brand’s that want to activate during Pride. Stay tuned for more tips later this month! ✔️Equity Remains Front and Center. Brands that want to activate for Pride month should be prepared to acknowledge their own health insurance, gender-affirming care, and parental leave offerings. Employees are a brand’s best advocate, and internal support systems should be designed to support and empower a diverse set of employees.  ✔️Put That Money Where Your Mouth Is. If your brand is eager to capitalize on Pride, first consider supporting organizations that are advocating for and protecting the community’s essential rights, safety, and belonging — both locally and nationally. Rainbows and pride-themed products are a well-intended gesture, but ultimately, brand actions (and donations) can directly empower the LGBTQIA+ community. ✔️ It’s SO Much More Than June. Pride is an awesome month to step up, but it isn’t the only time to recognize and celebrate the LGBTQIA+ community. Trans Day of Visibility is in March. Portland hosts its Pride parade in July. National Coming Out Day is in October. Brands should think outside the box and consider what activism and outreach campaigns look like throughout the year.

17

1 Comment

If you think you know consumer behavior, think again. Middle-income consumers are feeling the squeeze and worrying about inflation but aren’t holding back on splurges. Rather than sticking to tight budgets in retirement, aging consumers are splurging too. Speaking of older shoppers, it turns out that the brand loyalty they’ve long been known for is […] https://lnkd.in/dxUDJpfg www.Cyprus-CEO.com #CEO #business #management #marketing #tech #AI #legal #money

1

Are you keeping up with Gen Z's impact on the beverage industry? Gen Z is reshaping beverage trends with their unique preferences and habits. They prioritize brand transparency and authenticity, sustainability and health and pay attention to social media and influencers for their choices—making tailored marketing essential. Understanding and catering to these needs will be crucial for success in the evolving beverage industry. Read more about what you can do to keep up: https://hubs.la/Q02xLhXg0 #GenZ #beveragetrends #sustainability #GenZmarketing #productdevelopment #MRX #MarketResearch #Insights #BrandStrategy #foodandbeverage

3

DTC brands need to be extra resourceful with their assets. Our CEO, Tara Coomans thinks PR contributes to the bottom line, but that with a little help, it can go even further. She gives away her ideas in this Entrepreneur piece. https://bit.ly/33KXxEL #DTC #marketing #PR #CPG

1

DTC brands need to be extra resourceful with their assets. Our CEO, Tara Coomans thinks PR contributes to the bottom line, but that with a little help, it can go even further. She gives away her ideas in this Entrepreneur piece. https://bit.ly/33KXxEL #DTC #marketing #PR #CPG

1

Is social commerce an opportunity for your brand? It depends on the product category. For some (eg beauty in CPG) this is definitely worth exploring; for the vast majority of CPGs there are many more opportunities out there that you should close down first (eg B2B). If you're unsure which subchannels are best for your brand then please get in touch and we'll walk you through a prioritisation exercise. #socialcommerce #cpg #ecommerce #subchannel #prioritisation https://lnkd.in/er7mqK94

1

Dive into PR ethics with Marlene Neill on May 9. Discover the essential ethical skills today's PR professionals need and learn about resources to help you master them. Learn more and register here: https://lnkd.in/eWEn2Kbq

15

With hundreds of companies unveiling their annual impact reports at the same time, a common question arises amongst brands: How many eyes will my report capture, and will it reach the right audiences? With 3BL’s ReportAlert the performance of your sustainability report is beyond doubt, here’s why 👉 💬 Learn more: https://lnkd.in/gRxfs6wE

4

If you’re a B2B brand, communicating your brand identity and values is essential for connecting with today’s business buyers, especially millennials and Gen Z. Brunner’s Patrick Culhane VP of brand strategy, shares five ways to put your brand values at the heart of your B2B marketing.

7

📣 Over the past six months, Dollar General has been on a mission to highlight a critical gap in marketing strategies: rural reach. According to Molly Hjelm, many marketers are missing out on this valuable audience. How can we fix that? 🎧 Dive into the full episode of the Retail Media Moguls podcast as Molly shares her approach to helping brands better connect with rural markets to drive incremental reach and value for all. Check out the full episode now. 👇👇👇 #retailmediamoguls #retailmedia #platform195

9

1 Comment

Are enough people paying attention to you? 👀 As consumers, we live in an "always-on" state and experience a barrage of messages, pings, and swipes. You know all too well how easy it is to forget a brand or message -- it's hard to stand out. Enter gamified marketing (read: your new favorite tool in the toolbox). It's simple -- leverage the principles of Social Cognitive Theory (SCT) and operant conditioning to foster deeper engagement and build lasting brand loyalty. 🧠 SCT tells us behavior is influenced by observed rewards. In gamified marketing, players earn discounts or rewards for achieving targets, encouraging real-world brand interaction. 🧠 Operant conditioning suggests that behavior is shaped by rewards and penalties. Advergames reward engagement (discounts or points) and subtly penalize disengagement (losing rank or savings). Tell us your thoughts on gamified marketing... Have you considered it? If you haven't, what strategy are you currently using to cut through the noise? #EngagementStrategy #MarketingEngagement #ExperientialMarketing #RetailMarketing #DigitalMarketing #MarketingPsychology

9

Viral trends are like rocket fuel for brands looking to boost their visibility and sales! These trends come and go quickly, so brands that act quickly will have maximum impact. Heinz acted fast in releasing their Ketchup and Seemingly Ranch flavor in less than a day after the viral tweet went out! What is your favorite viral pop culture marketing moment? Let us know below! #PopCultureMarketing #ViralTrends #TaylorSwift #MarketingTips #Heinz #OBCIDO

4

Ditch the deep pockets and learn how to slay the brand game with Luisa Ford at Foodpreneurs Festival! Luisa, the mastermind behind One Seen Bean™, is a communications rebel who empowers small brands to punch above their weight. With over 25 years of experience, she's helped countless entrepreneurs dominate the market, regardless of budget. Here's what Luisa's dishing up on the Main Stage on May 17th in her talk on Brand Loyalty or Bust: 🧡 Beyond the Shelf: Forget vanity metrics, Luisa's showing you how loyalty directly impacts your bottom line. 🧡 The Right Kind of Love Affair: Not all loyalty is created equal - learn how to build the kind that keeps customers coming back for more! 🧡 Why Retention is King (or Queen): It's cheaper to keep customers happy than find new ones, right? Luisa's got the secrets to building brands that customers can't resist and she can’t wait to share them with you. Grab your Foodpreneurs Festival ticket now (https://bit.ly/3wrkg6N) or learn more about Lu and other speakers here: https://bit.ly/41CGnS1

15

2 Comments