AMC Global

"I’ve always loved research. When I first started taking statistics classes, I became fascinated with researching public opinion and polling. In college, I had the opportunity to work alongside a few marketing professors assisting with different research studies on consumer opinion, and I’ve stuck with it ever since." Get to know Amelia Gulding, Project Director at AMC Global: https://hubs.la/Q02HQlwG0 #MRX #MarketResearch #WomeninResearch

Are your product sampling events working as hard for you as they should? Our CEO Ken Roshkoff explores "Capturing consumer insights: FMCG product sampling and event marketing" in Quirk's Media. The FMCG space uses product sampling and event marketing to promote products, build awareness, prompt consumer trials and stand out from the crowd. But these events are expensive, and to get the most out of them brands needs to put consumer research programs in place that can help determine which promotional venues and tactics available have the greatest ROI. READ MORE > https://hubs.la/Q02HXY8G0 #FMCG #ProductSampling #ConsumerResearch

While taste remains a significant concern for consumers, advancements in food technology are improving plant-based product quality in terms of flavor—and also on the nutritional front. Download our case study to learn how a scaled, in-depth consumer insights study with New Culture helped launch disruptive (& delicious) innovation: https://hubs.la/Q02GZ1T90 #PlantBased #MRX #CPG #FutureofFood #MarketResearch #ConsumerBehavior #BrandStrategy #Insights #SustainableFood

"AI is the hot topic everyone is talking about. It’s well known that there are numerous ways market research organizations can benefit from using #AI to help streamline their internal operations." Get to know Ken Roshkoff, CEO at AMC Global: https://hubs.la/Q02GZ42F0 #MRX

We are looking forward to the Quirk's Media Event in New York this week! Look for our EVP of Growth and Innovation, Lea Ben-Akiva, at the conference. For Lea, the show is kicking off with the Women In Research (WIRe) sold out, opening night reception TONIGHT. Look for Lea at the panel session “How Verizon, GoGo squeeZ and Sargento are reimagining qual” where presenters will discuss the evolving state of qualitative research, including the integration of AI-powered tools and in-person methods, offering strategies and tools for modernizing qual programs to meet specific business needs. Learn more: https://hubs.la/Q02GqcVr0 #MRX #MarketResearch #QuirksEvent #QuirksNewYork #Insights #Qual #AI #Innovation

We are looking forward to joining The Quirk's Media Event in New York next week! Look for our EVP of Growth and Innovation, Lea Ben-Akiva, at the conference. For Lea, the show is kicking off with the Women In Research (WIRe) sold out, opening night reception on Tuesday night. Read about some of the top sessions on her list, and what else to look forward to at the show: https://hubs.la/Q02G4C460 #MRX #MarketResearch #QuirksEvent #QuirksNewYork #Insights #Innovation Quirk's Media

"I grew up around market research. My dad started our company, AMC, back in 1979. Growing up, I used to talk to him about the types of projects he was working on, and it always sounded very interesting. I loved the idea that he was often working on new products prior to their launch—before the general public knew anything about them." Get to know Ken Roshkoff, CEO at AMC Global, in our 'Why I Love MR' interview series: https://hubs.la/Q02FS9gg0 #MRX #MarketResearch #Insights

As the FMCG industry evolves and adapts to market trends, companies require deep insights into consumer behavior, preferences, and shifting attitudes towards their products. These insights inform product development, pricing, and promotional strategies, enabling brands to stay attuned to the broader market dynamics. For more information on how to stay ahead of the trends in FMCG, contact us! https://hubs.la/Q02FtMjS0 #MRX #MarketResearch #FMCG #CPG #BrandStrategy #Insights #Innovation #ConsumerBehavior

Younger drinkers in the millennial and Gen Z demographics love that ready-to-drink (RTD) cocktails are convenient. RTDs are strong sellers at grocery and convenience stores, and while initially popular for picnics in the park or a day at the beach, increasingly these brands have made inroads in bars, sports stadiums, airports, and hotels. https://hubs.la/Q02DBZD50 Want to learn more about the findings from our work with Suntory Global Spirits? You can download a copy of the white paper, here: https://hubs.la/Q02DC9n10 #MRX #MarketResearch #Insights #Innovation #ProductLaunch #ConsumerBehavior #CPG #BrandStrategy #GenZ #Millennials #RTD