Come hang out with me and talk about TikTok all day! (Strategically of course😉)
Influencer marketing at Barkley is different: with a whole brand approach, we make purposeful content consumers love. (And, we love to work on it!) Do more with your influencer marketing - it starts with being more creative, more strategic, more flexible, more FUN. Check out our work - and consider applying to join our team! https://lnkd.in/gF2tpgAa
Unlock the power of B2B influencer marketing 🚀 75% of B2B marketers are now actively employing influencer marketing. Due to the growth of LinkedIn and more thought and industry leaders popping up on all social platforms, it was only a matter of time before B2B organizations tapped into this opportunity. One powerful avenue highlighted in this article is employee advocacy. Employee advocacy encourages employees to share on social media while maintaining an authentic voice and creating a stronger connection with their audience. According to a LinkedIn stat, the combined network of all your employees is, on average, 10 times your brand audience. This further implies the massive opportunity for B2B organizations to tap into their network and have a strategy around influencer marketing, including micro-influencers and employees. To learn more, read the full article below. #B2BInfluence #Influencer #Marketing #B2B
𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬! Whether you need insightful market research, impactful event marketing, strategic public relations, or influential influencer campaigns, we've got you covered. Let's create waves together in the digital landscape! . . . . . . #MarketResearch #EventMarketing #PublicRelations #InfluencerMarketing #DigitalStrategy #BrandBoost
What can PR do for your business? PR isn't just about getting your name in the headlines; it's about strategically shaping the perception of your brand and creating meaningful connections with your audience. By leveraging PR tactics such as media relations, influencer partnerships, and community engagement, businesses can build credibility, trust, and loyalty among their target market. #PR #publicrelations #PRformarketing #marketingtips
Unlock the power of B2B influencer marketing 🚀 75% of B2B marketers are now actively employing influencer marketing. Due to the growth of LinkedIn and more thought and industry leaders popping up on all social platforms, it was only a matter of time before B2B organizations tapped into this opportunity. One powerful avenue highlighted in this article is employee advocacy. Employee advocacy encourages employees to share on social media while maintaining an authentic voice and creating a stronger connection with their audience. According to a LinkedIn stat, the combined network of all your employees is, on average, 10 times your brand audience. This further implies the massive opportunity for B2B organizations to tap into their network and have a strategy around influencer marketing, including micro-influencers and employees. To learn more, read the full article below. #B2BInfluence #Influencer #Marketing #B2B
Do you want to know how you can ensure your PR strategies are successful? Learn more tips here 👉 https://bit.ly/3Frzd9S Amie Kitainik our public relations and influencer marketing expert shares her top 3 tips. 🚀 Get ready to see a return on your investments with Digital Glue! #PublicRelations #PRtips #TopTips #DigitalMarketing #BrandAwareness #DigitalGlue
In recent years, there has been a lot of debate over whether influencer relations is part of to Public Relations or Digital Marketing. I think Influencer relations straddles the realms of both PR and digital marketing, showcasing its multifaceted nature. While it harnesses the power of digital platforms for outreach and engagement, its core lies in building and maintaining relationships, a fundamental aspect of public relations. By combining traditional communication approaches with modern digital marketing tactics, influencer relations acts as a bridge between PR's strategic communication goals and marketing's targeted, digitally driven tactics. What do you think?
Diving into the realm of modern Public Relations and Communication strategies! from building authentic brand stories to harnessing the power of influencer partnerships, these tactics redefine how we connect with audiences. Exciting times ahead! What's your go-to strategy in today's fast-paced landscape? Let's spark a conversation! #PRStrategies #CommunicationTrends #DigitalAge
Time to look inward for influencer marketing opportunities? The B2B space has long neglected influencer marketing to some extent... Many organizations are yet to realise the collective influence of their most trusted asset - their employees. You don't have to launch and scale a full-blown employee advocacy program to leverage your employees' influence. Those at the top are often those with the potential to make the biggest impact, as Bradley Keenan 🏂 noted in this Forbes Council post: "𝘐𝘴 𝘺𝘰𝘶𝘳 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘵𝘦𝘢𝘮 𝘢𝘤𝘵𝘪𝘷𝘦 𝘰𝘯 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢, 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘴𝘩��𝘳𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵? 𝘐𝘧 𝘯𝘰𝘵, 𝘦𝘯𝘤𝘰𝘶𝘳𝘢𝘨𝘦 𝘵𝘩𝘦𝘮 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯. 𝘗𝘦𝘰𝘱𝘭𝘦 𝘵𝘳𝘶𝘴𝘵 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘴 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘢𝘯𝘥 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘢𝘯 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 𝘸𝘪𝘭𝘭." If you start at the top, you're laying the foundations for future employee advocacy success. #EmployeeInfluencers #InfluencerMarketing #EmployeeAdvocacy
What is modern #public_relations ? Modern public relations is a #strategic_communications approach that uses a variety of tools and tactics to build and maintain relationships between organizations and their audiences. At its core, modern PR is about creating and sharing stories that resonate with people and drive engagement and action. Unlike traditional #PR, which focused primarily on #media_relations and earned #media coverage, modern PR is much more holistic and multidisciplinary. It encompasses a wide range of tactics, including social media management, content creation, influencer marketing and community engagement, among others.
Unlocking the power of communication: Public Relations builds relationships, Social Media Marketing crafts engagement, and Influencer Marketing sparks influence. Each plays a vital role in shaping narratives and connecting brands with their audiences. #PR #SMM #IM #CommunicationMatters
