Brainlabs’ Post

Click🖱️, Cart 🛒 and Conquer 💪 Amazon Prime Days are fast approaching. Make sure you’ve read our guide on mastering the art of a winning Amazon campaign for Prime Days. Put it in your basket now!!  Available via the link in comments.

Remember deinfluencing? Back in 2023, it took over the social narrative. Brands panicked. 🤯 After a steep decline, it could be making a comeback. But does it really matter to brands? Is the impact long-lasting? Or is it just another fad? 💤 Our very own Helen Clow shares her thoughts and the latest data on what deinfluencing means a year on. 👉 https://lnkd.in/dyTZC7DB #deinfluencing #influencermarketing #brandstrategy

Industry legend incoming!! 📢 Sue Unerman is joining Brainlabs as our first ever Global Chief Strategy Officer. She joins our High-Performance team ready to apply her considerable knowledge and experience to creating outstanding strategic propositions for our clients worldwide. Formally at EssenceMediacom, she held a number of crucial roles in her 34 years there, most recently Chief Transformation Officer, EMX & Global Head of Relevance EM Creative Futures. Ecstatic to have you aboard Sue  🎉 Read the full Campaign story in the comments below 👇

Who won the social media election? 🤔 🗳 Brainlabs' Social Product Partner, Costas Tsiappourdhi gave his thoughts on which political parties proved to be the most media savvy. He also shared insights from our Bytesights tool on how engagement metrics alone don't tell the whole story, and when it comes to swaying opinions, some political parties have shown they know how to work the platforms. Read the full article here 👉 https://lnkd.in/e8BvRsDv

❗TikTok’s AI avatars and AI Dubbing are here, and they’re dividing opinions.❗ What does it mean for the future of influencer marketing and how can brands remain authentic? Annalie Coia from Brainlabs dives into the what and how of AI avatars and shares our top 5️⃣ strategies to maintain authenticity when using AI. 💫 Read the full article here to find out how to balance technology with trust: https://lnkd.in/eB-c3v2A #TikTokAIavatars #digitalavatars #influencermarketing #AImarketing

Is AI prompt engineering already dead? 🤔 Brainlabs partnered with Mike Taylor, author of Prompt Engineering for Generative AI, for a guest post on our blog. Michael explores the evolving landscape of prompt engineering and its future in the workplace. Check out the blog post here 👉 https://lnkd.in/ecpSXBNt

Brainlabbers assembled for Nsemble as our Brainlabs India team got together for their annual event. More than just a gathering it's a celebration of community and culture, bringing everyone together through workshops, team building exercises, presentations, awards, dancing, and some very special Brainlabber performances. What an amazing 2 days!!

Everyone's talking about the potential TikTok ban in the U.S. 👀 Is this the end of TikTok as we know it? Unlikely. If your TikTok marketing is working, don’t change it. But if brands are nervous, our two strategies will help optimize and future-proof your influencer campaigns. 🙌 Harry Gordon Tidswell explains how to safeguard your brand, whatever happens next. Read the full article here: https://lnkd.in/eE_inVtN #tiktokban #marketingstrategy #influencermarketing

Influencer only works with a big budget right? Wrong! ❌ Yes, influencer costs are rising but by using the right tech tools and creativity to make smarter decisions you can do great things with smaller budgets? 💸 Our very own Charlotte Littlewood tells you how here: https://lnkd.in/davp2qPJ #influencermarketingtools #costeffectivemarketing #brandstrategy

Day 3 at Cannes Lions International Festival of Creativity! 🦁 Brainlabs' Global Chief Client Officer, Divya Gururaj sat down with Gina Kleiner, Director of Product Marketing at LinkedIn and Sunil Naryani, Chief Product Officer, dentsu Media APAC, at the LinkedIn Collective Studio for a fireside chat on measuring impact in B2B Marketing! Keep your eyes peeled for the full session coming soon! 👀 🔍