Daedal

Why is Amazon's new Lead Generation ad format important? Following a Beta release in May, this format is now available to all US advertisers and will likely roll into other markets before too long. The format is targeted at self serve advertisers who don't currently sell on Amazon and enables them to capture high value lead gen data. This is important as it provides very valuable insight into the customer journey (or path to purchase in CPG speak), which in turn enables brand owners to much more effectively engage and capture their target shoppers. How well do you understand your brand's Path to Purchase across the online / offline environment? if the honest answer is 'not that well' then please get in touch. #amazon #leadgeneration #pathtopurchase #brand #shopperengagement https://lnkd.in/erJNs3Tu

Will Amazon ever be a serious contender for the online CPG full shop? Yes they are big and important in some categories; however winning the main shop mission isn't easy, and it's a low margin hard slog where it helps to have a large (offline) main store business to help spread the burden. Amazon can continue to perform strongly in target missions in certain categories. Tesco et al will continue to perform strongly in all the rest. Which missions should your brand be trying to win? If you're not sure please get in touch! #amazon #shoppermission #shopperengagement #bigshoplittleshopcardbardbox #tesco https://lnkd.in/epjD-neF

Will AR and VR ever be more than a 'nice to have' optional layer to the real world experience? There's been a lot of money poured in and a lot of people get very excited about these technologies, but 10 years on from Facebook buying Oculus for a snip @ $3bn has the world even started to fundamentally change? Voice went a bit mad and seems to have found it's home / niche as a useful interface and maybe that's the way that VR and AR are heading too. With regard to impact on eCommerce people got very excited about AR enhanced shopping experiences a few years ago (author included!) but now that we can easily just search stuff up anytime, anywhere do we really need an AR layer? perhaps not. Bringing together the best bits of on and offline shopper experience is very much the way to win in CPG eCommerce - if you'd like to understand what this means for your brand then please get in touch. #AR #VR #bitofawasteoftimeandmoney #ecommerce #shopping https://lnkd.in/djgqPYPZ

Have you met RUFUS and COSMO on Amazon yet? Well it's definitely about time that we anthropomorphised AI in eCommerce! Just in case you want a proper e-intro there's a great blog here from Tambo that walks you through who RUFUS and COSMO are, why you need them and what they do. Does it feel like your eCom plans may sometimes be lacking some human (let alone artificial) intelligence? To chat to a straight talking, (mostly) jargon free eCom expert please get in touch! #AI #amazon #ecommerce #rufus #cosmo #whosagoodboythen https://lnkd.in/e8wU4UuH?

What are the 3 main issues companies face when trying to unlock the potential of Retail Media? Nice article here from Adweek which calls out the following: 1) Internal tensions 2) Measurement issues 3) The need to invest in tools These are all fair calls; we think the best place to start is by getting all your stakeholders to answer one short question: why? And when you've done that, everything else is much easier! We've helped a number of brands with this very challenge. If you think we could help you to then please get in touch! #retailmedia #startwithwhy #investment #crossfunctional #roi https://lnkd.in/gE4yQ5uv

Which is bigger: Amazon's ad business or Coke's global revenue? And the survey says... Amazon's ad business! It's a great soundbite although fairly meaningless in its own right if we're honest. The substance is that Retail Media is huge just in case you didn't know that already! If you need some help to get started then please get in touch, #amazon #coke #retailmedia #bugbucks #fizzypop https://lnkd.in/dsZejdRu

Wouldn't the regulators' time be better spent helping Amazon to pay more tax? Competitive concerns are of course very important; it feels a bit like the bigger picture is being missed here though. #amazon #taxfree #competition #ads #algorithm https://lnkd.in/eyv6jRPF

Is Amazon making a push in to luxury? It seems that Amazon is setting up to attract both discount and high end shoppers as recent announcements including this one on a stake in Neiman Marcus suggest. It will be interesting to see how this plays out, as as a category luxury is not one that is currently winning on line. How shopper targeted is your online strategy? If it's more blunderbuss than laser sighted sports rifle then please get in touch! #amazon #neimanmarcus #ecommerce #shopperengagement #shopperprofile https://lnkd.in/d9TZU6HU

Who keeps Amazon up at night? Well if you follow the money and look at the impending launch of the new discounted section then you could fairly conclude that they are losing some sleep over Shein and Temu, and not without justification in all fairness. What keeps your CPG brand up at night? (in relation to eCommerce of course...). If you'd like an e-xpert cuddle and a bedtime story to keep the nightmares at bay, then just drop us a line. #amazon #temu #shein #ecommerce #nightmare https://lnkd.in/gfRUD4dx

What does $2trn get you these days? Well Amazon apparently, or about 60% of Microsoft. The amount of money involved in tech is staggering, and don't forget that a chunk of these valuations are based on ad revenue that comes from the hard earned coffers of CPGs!! Are you maximising the value that your business is extracting from the likes of Amazon and co in return for helping them achieve these nice tags; we think maybe not. Let us appraise all the money you're putting behind your CPG eCommerce plans and we bet we'll find ways to save you a bob or too. #amazon #trillionaires #ecommerce #investment #moneymoneyloadsamoney https://lnkd.in/eHXZrG24