AMC Global’s Post

Are you keeping up with Gen Z's impact on the beverage industry? Gen Z is reshaping beverage trends with their unique preferences and habits. They prioritize brand transparency and authenticity, sustainability and health and pay attention to social media and influencers for their choices—making tailored marketing essential. Understanding and catering to these needs will be crucial for success in the evolving beverage industry. Read more about what you can do to keep up: https://hubs.la/Q02lx3Xp0 #GenZ #beveragetrends #sustainability #GenZmarketing #productdevelopment

Starting a small food business? Here's how to market your product effectively! Focus on new flavors, innovative vegan or gluten-free options, and brand alignment. Sell through various channels, meet packaging and labeling requirements, and ensure legal compliance. Utilize influencers, produce engaging videos, and maintain a strong digital presence with a website and social media. For detailed steps, check out our blog on marketing food products! https://lnkd.in/gsPdDtsf #FoodBusiness #MarketingTips #StartupSuccess

Are you struggling with promoting your products? Here are some tips for promoting your products💡 1. Partnering with local food experts This will help you create a new creative menu, improve your credibility and increase your brand recognition! 2. Leveraging local influencers You will gain powerful allies by assessing their huge audiences 3. Joining food events, markets and popups You can engage the local communities by utilizing appealing booths, displays and tastings that will lead more customers to your store! Jump to the blog for more information! In this blog, we focus on home-based food business owner cases. If you own a food business and looking for ways to promote your products, this is what you are looking for!🙌 #smallbusiness #businesstips #howtopromote #freshfind #supportlocalbusiness https://lnkd.in/gaAvgFhV

Beyond individual influencers, the category of digital media overall has been shown to be a driver in people becoming more "plant-curious" and trying to adapt more plant-forward habits and lifestyles. What are some ways digital media has influenced YOU to consume more plants? What are some big plant-forward trends you've seen on social media that may be making people more curious to lean green with plants? https://lnkd.in/evSkAjPv

Discover why new products are key for retail success in the latest Circana article! From impulse buys to influencer recommendations, it's all about that dopamine rush. Learn more here: https://lnkd.in/gnNkwk99

Discover why new products are key for retail success in the latest Circana article! From impulse buys to influencer recommendations, it's all about that dopamine rush. Learn more here: https://lnkd.in/eiE3i5e9

I’m honored to be featured as a branding expert in this insightful article about the rise of Kodiak Cakes Pancake Mix to the number one spot in its category. It’s a fantastic case study on how powerful branding paired with a quality product can lead to remarkable market success. In the article, I discuss the strategic moves that Kodiak Cakes executed flawlessly to differentiate themselves in a competitive market. The journey of Kodiak Cakes is a great example for brands looking to connect authentically with consumers and sustainably grow their presence. Read the full article for more on how branding has played a pivotal role in the success of Kodiak Cakes. #Branding #MarketingStrategy #BusinessGrowth #KodiakCakes #ConsumerGoods #BrandSuccess #Entrepreneurship #Leadership #foodbranding

Excited to share our Expo West edition of Ask An Influencer has dropped! Listen below, or wherever you get podcasts, and tell us what you can't wait to see on shelf! And 5 days later...here's what we’re still talking about from Expo West: The Sugar Showdown- On one side, we have Stevia, and lots of it. On the other, real sugar. And a LOT of honey! I hope this means the bees are coming back. Most brands with real sugars were keeping sugar content under 5 grams. We would love to see more of this. Chocxo Chocolatier had delicious dark chocolate squares with 2 grams of sugar, period! Hydration- Between #watertok and Stanley 1913 mania, manufacturers understood the assignment. Shout out to GoodPop, and their mini cans of flavored, unsweetened sparkling water for kids. Beyond that, we saw lots of water enhancers with specific benefits, mostly powdered sticks, + tablets and cubes that you can drop right in. We can see a world where you have an assortment on hand to address different needs on different days. Functional Beverages- Hydration's cousin. Drinks with stacks of benefits (mood, focus, gut health, energy—often sans caffeine—electrolytes for hydration, and adaptogens.) There are lots of wellness shots, too; we loved Magic Mind which promises a sharper mind, lower stress, and to “crush procrastination.” BFY sodas continue to delight. Bits & Bites- Lots of snackable bits and bites, for portion control and easy one-handed snacking. Top Pics for us here were all frozen treats! Holi Scoops, Sweety Ice Cream mochi, and Doughlicious - The London Dough Co. Outside the freezer, Tony's Chocolonely Lil’ Bits chocolate nibs were a standout. Our favorite was the S’more which was everything you would expect from a s’more, in a little ball. What a time to be alive! Return to Roots- We saw lots of brands where the founder is sharing their culture through food, and we can’t get enough. We build understanding and appreciation of one another through food. We need more of that! We love SOMOS Foods sides and sauces, Yolélé chips and grains, A Dozen Cousins beans, Aaji's’s Lonsa, and Ayo’s West African mini hand pies, to name a few. Another return to roots? Heirloom ingredients. We LOVED Pastifico Heirloom wheat pasta, also grown regeneratively. Packaging Party- We may be at peak packaging here. Beautiful, colorful, minimal copy, eye catching colors, fun fonts and graphics. These packs are leapfrogging what we see in mainstream products in terms of feeling fresh, modern, and desirable. GOODLES is one of the many brands just killing it here (plus, the product tastes great and their booth and outfits were super fun.) Who Runs the World?- Beyonce let the people know, and we were excited to see lots of products targeting women’s wellness. From clean feminine hygiene products, to snack bars and water enhancers like Mixhers for everything from PMS to libido to peri-and menopause- women’s wellness products are on the rise. What themes did you notice?

Discover why new products are key for retail success in the latest Circana article! From impulse buys to influencer recommendations, it's all about that dopamine rush. Learn more here: https://lnkd.in/eqYmheKs

If you want to meet the next generation where they are, you'll need to innovate without abandoning values. Tips for engaging with Gen Z: 💡: Innovate! If you fail, do it fast and move on. ♻️: Be sustainable (really) 📶: Get online via apps and influencers