Avaans Media PR

Big news! Avaans PR & Social Media made the list of Inc. Magazine's 2023 #PowerPartner Awards. This award is particularly important to me because inclusion in this list is based in part by client feedback. I have always maintained that we aren't the biggest, but we care the most - and inclusion in this esteemed list proves that small can be mighty. But let's be real, it's a shared victory. Our clients are awesome. We work with some of the most innovative, insightful, and inspiring companies out there, and I'm honored to be part of their journey to greatness, too. The Power Partners List is PACKED with great businesses, if you need any B2B referrals, this is a great place to start with vetted B2B companies. I've used it myself over the past year. See the full list here: https://bit.ly/46RDAqp

Exciting News for Startups! Attention all startups looking to level up your game! Hiring a PR firm could be the game-changer you've been waiting for! Why consider a PR firm? In the startup world, building brand awareness, attracting investors and customers, and navigating the media landscape can be challenging. A PR firm is your strategic partner in overcoming these hurdles! Benefits of Hiring a PR Firm: ✅ Build Brand Awareness: Reach a wider audience and make your mark in the industry. ✅ Attract Investors: Showcase your potential and draw in those crucial investments. ✅ Connect with Customers: Create a positive image and engage with your target customers. ✅ Navigate Media Landscape: Stay ahead in the competitive world of media with expert guidance. Strategic Execution is Key: We understand that startups often have limited resources. That's why strategic planning is crucial! When executed strategically, PR initiatives can accelerate your growth, just like VC-backed funding. Unlock Your Potential: Don't miss out on the remarkable potential of well-executed PR initiatives. Take the next step and propel your startup to new heights! Ready to make waves? Let's discuss how a PR firm can be your secret weapon for success! #StartupSuccess #PRGameChanger #BrandBuilding #InvestorRelations #MediaStrategy

Conducting an interview is like tailoring a suit, there are 2,000 ways to screw it up. Here are four common mistakes representatives and CEOs make before media interviews. https://bit.ly/3qCcKQ8 #thoughtleadership #CEO

Is your business in hyper-growth mode? Do ambitious companies have distinctive PR needs? Fast-growing companies, also known as hyper-growth companies, face unique PR challenges that require special attention and strategic planning. These ambitious brands need PR strategies to not only keep up with their rapid growth but also to capitalize on their upward trajectory. Here are some special PR needs for fast-growing companies: 1. Clear and consistent messaging: As companies grow, their target audience and customer base expand. It becomes crucial for them to maintain a clear, consistent, and compelling brand message that resonates with their diverse audience. 2. Thought leadership: Fast-growing companies need to establish themselves as industry leaders, with executives and experts sharing insights, opinions, and trends in the market. This helps in building credibility, reinforcing brand values and driving engagement with potential clients, partners, and investors. 3. Crisis management: With rapid growth comes increased visibility, and the potential for crises to occur. Fast-growing companies need to have a crisis management plan in place to address any negative news or incidents that may arise and have the potential to damage their reputation. 4. Media relations: Building strong relationships with key media outlets and journalists is crucial for fast-growing companies. This ensures that their stories are told effectively and accurately, reaching the right audience at the right time. 5. Influencer partnerships: Collaborating with influencers and industry experts can help fast-growing companies enhance their credibility, extend their reach, and create powerful brand advocates. 6. Global reach: As companies expand into new markets, they need to adapt their PR strategies to cater to different regions, cultures, and languages. This may involve working with local PR agencies or specialists to ensure that their message is effectively communicated to the target audience. 7. Employer branding: Attracting and retaining top talent is essential for fast-growing companies. Having a strong employer brand and showcasing a unique company culture through PR initiatives can help attract the best employees and foster a positive work environment. 8. Measuring success: Fast-growing companies need to continuously track and analyze the success of their PR efforts, allowing them to make data-driven decisions and optimize their strategies for maximum impact. By addressing these special PR needs, fast-growing companies can effectively manage their reputation, enhance their brand image, and ultimately, achieve long-term success. #hypergrowth #publicrelations #ambitiousbrands

Forget what you know about traditional marketing funnels. Vogue Business says Gen Z is calling the shots, and it impacts ALL businesses, not just consumer brands! B2B, we're looking at you too! The good news? PR is more important than ever in this new customer journey. Want to know how to adapt your PR strategy for the new funnel? Stay tuned for some game-changing tips! #NewFunnel #GenZMarketing #ThePRAdvantage

A little PR for our Amazing & Audacious A-Team is in order. #toprated #5star #PR #PRagency #PRFirm

Hiring a PR agency is an investment. Before connecting with an agency, consider these business outcomes and incorporate them into your scope of work. We believe in making your PR work smarter and harder! Authored by our CEO, Tara Coomans on Entreprenuer magazine. https://lnkd.in/gj7rfMGW

We've been working with startups and emerging industries since ...well, let's just say we've seen more than a few recessions. And we've noticed that the startups who come out the other side, almost all universally do these things. https://bit.ly/3BMPqo2 #startups #tech

Have you seen promises of guaranteed media coverage from PR firms? Here's why that's a big red flag. Paid placement is called advertising - and there are a lot of (legal and ethical) reasons why we differentiate. We encourage you to support your target pubs directly with ad buys - skip the middle person.

Fast-growing and hyper-growth companies need to spend their money where it has the most impact. Our CEO, Tara Coomans highlights some happy outcomes many customers overlook in her Entrepreneur contribution: https://bit.ly/3KMprRs #leadership #KPIs #ROI