Marketing Edge Magazine

In #Celebration of its 75th anniversary and to honour its tradition of rewarding loyalty, United Bank For Africa (UBA) , Africa’s Global Bank, is set to introduce the “UBA Legacy Promo”. This campaign is specifically crafted to #commemorate UBA’s rich #history of over 75 years and its enduring dedication to generously rewarding its loyal #Customers. According to a statement, the UBA #Legacy Promo will span six months starting from July 2024. During this period, the bank will distribute N200 million in cash prizes and other consolation #rewards to its numerous customers across different categories. How do you prioritise your #Customers? #UBA #Banking #Finance https://lnkd.in/e5UUfyHd

The 2024 Olympics is here, and the world‘s gaze is fixed on the host city, Paris, as it prepares to stage the most significant global sporting event. This year’s Olympics promise to be a unique spectacle, captivating audiences in myriad ways. In a bid to provide clients and relevant stakeholders with timely, actionable insights for more informed planning and decision-making, OMD recently conducted a pre-Olympic survey leveraging the panel from its revolutionary tool – The OMD Consumer Intelligence (OCI) in collaboration with Geopoll. mediaReach OMD GeoPoll https://lnkd.in/epAwtFAA

Pernod Ricard , a major player in the spirits and wines industry, has entrusted its expansive media account in the Europe, Middle East, and Africa (EMEA) region to Carat a prestigious Dentsu agency to elevate its industry standing. Annually, according to COMvergence an agency research firm, Pernod Ricard dedicates a staggering $120 million to measured media within the EMEA region, which has stood out as a testament to its dedication. This monumental investment highlights Pernod Ricard’s determination to uphold its leadership in the fiercely competitive spirits and wines sector. https://lnkd.in/eF8TFgcC

As the Media and Public Relations Manager, Sodiq Oyeleke, arpa, anipr will oversee all media and public relations activities for BUA Foods Plc. This includes developing and implementing strategic communication plans, managing potential crisis situations, and promoting the company’s vision, mission, and values. He will also support BUA Foods’ ongoing growth and sustainability initiatives, ensuring the company’s messaging resonates with its diverse audience. https://lnkd.in/eme7aS_i

LIA - London International Awards (LIA), announces Nadja Lossgott , Chief Creative Officer, AMV BBDO, London as Jury President for the Non-Traditional competition. Marco Venturelli Chief Creative Officer, Publicis France and CEO/CCO, Publicis Conseil, Paris will chair the TV & Cinema and Online Film Jury. https://lnkd.in/eEeCiQp8

The 51st Annual General Meeting (AGM)/Congress of the Association of Advertising Agencies of Nigeria , scheduled to be held from July 18 to July 20, would be declared open by Prince Adedapo Abiodun, the Governor of Ogun State. The event, slated to commence from 18 July to 20 July, will take place at the June 12 Cultural Centre, Abeokuta and Park-Inn by Radisson, Abeokuta. Alhaji Mohammed Idris Malagi, the Honourable Minister of Information and National Orientation, is also expected to be in attendance. https://lnkd.in/ebMJ6ydk

Samsung Nigeria has appointed Oge Maduagwu - arpa, CDMP as its new Head of Marketing. A frontline marketing communications professional and marketing investment expert, Maduagwu, in her new position, is expected to lead Samsung Nigeria’s marketing efforts across all product categories. The new task will also require her to develop comprehensive strategies to enhance brand presence, increase market share, and drive consumer engagement. https://lnkd.in/eCwi4j7T

During the induction, the president of EXMAN, Tolulope Medebem, along with some of past leaders of the association, which include the immediate past president, Tunji Adeyinka ; Kehinde Salami MD of Ideas House; and kayode Olagesin MD of TownCriers Ltd., emphasized the need for members to show more commitment to the association. They stressed that membership goes beyond merely obtaining certification, sincere dedication and support that is aimed at the growth of the industry. https://lnkd.in/e3gi2V-G

In a deliberate effort to commemorate the World Environment Day, the Nigerian Bottling Company Plc has reaffirmed its commitment to environmental sustainability through a series of impactful initiatives. Embracing the theme ‘Land Restoration, Desertification, and Drought Resilience,’ NBC launched a nationwide tree-planting campaign that has left a significant mark in the fight against climate change. https://lnkd.in/eZiSVEBd

-A Literary Legacy Carved in Gold Today, we join the world in celebrating an iconic brand personality, Professor Akinwande Oluwole Soyinka @ 90, a man whose life’s works have illuminated the richness of African literature, culture, challenged societal norms, and inspired generations to embrace their heritage with pride and intellectual rigor. Wole Soyinka, admirably called “WS”, stands as a towering figure in contemporary African literature; he is renowned as the first black African and the first from sub-Saharan Africa to receive the Nobel Prize in Literature in 1986. #wolesoyinka https://lnkd.in/eRS4zj74