Foodpreneurs Festival’s Post

Slow and Steady growth I was recently vending at a local art event and had the pleasure of sampling Perfectly Cordial to an executive of Red Bull. I asked him for his best advice when it comes to growing a beverage company. He responded with Community and Slow and Steady growth. It warmed my heart and confirmed that I am on the right track. As a founder it’s easy to get caught up in the social media hype or the conference mania and think that you have to move fast, grow fast, do everything fast. Word of mouth is the number one mover for Perfectly Cordial. We have doubled down on Community by opening OneShop. Supporting over 100 small makers and founders throughout the year. We have changed our recipe to focus on sustainability but retaining our flavor. We have launched the Cordial Cart to bring inclusive drinking to large events and gatherings. To other founders: There is nothing wrong with small wins……….slow growth………and being a profitable business . #smallbusiness #femalefounder #blackownedbusiness #femalefounder #responsiblescaling

The TV show “Shark Tank” has been a platform for entrepreneurs to pitch their business ideas to a panel of investors (sharks) in the hopes of securing funding and mentorship. The show has helped many businesses get off the ground and become successful, including Scrub Daddy, Bombas, and Squatty Potty  That being said, there are some benefits to having an internal “Shark Tank” competition within a company. Why should just 5 sharks on TV reap all benefits' example, NakedWines.com implemented an internal “Shark Tank” competition in the office, which boosted company morale and brought more impressive, out-of-the-box ideas to the table than any traditional marketing strategy they had. The competition allowed every single employee to pitch an idea that had the potential to improve the business. The winning pitchers were paired with mentors who helped them build a business plan and carry out their vision. In general, get rid of the company gatekeepers and have a platform to pitch ideas that can be beneficial for companies. It can help foster creativity, innovation, and collaboration. It can also help identify new opportunities for growth and improvement within the company. However, it’s important to note that implementing such a platform requires careful planning and execution to ensure its success.

Happy Summer all! 🌞Welcome the season with crafting activities, giveaways, beverage samples and more. Plus, get your first handcrafted beverage for free. Coupon is only redeemable on June 20. And for all my #Businessowners # CEO's #Founders #Entrepreneurs I've got more that just coffee to provide...how's 2% cash back on all spend globally or 2X miles on all spend globally...reach out to me directly for details!! #what'sinyourwallet #SparkCashPlus #VentureXBusiness 💰✈️

#ClientStories In today's feature on our client stories, we look at Talamingo. Based in San Clemente, Cuenca, Spain, this wine company came to us to give its centuries-old wine an online presence. We helped them design and execute a sleek online store that showcased the region's best, capturing the brand's identity. Do you have a product that could benefit from online exposure? Or an idea that lacks execution? Visit www.dev.loopmedia.app or contact us via email hello@loopmedia.app! #marketing #insights #clients #news #Corporate #business #alert #announcement

Sharing the love, one brand at a time 🥰 Being a founder in the F&B space, we come across so many great brands and founders on a day-to-day basis - from our network, attending events (like the recent Xmas parties organised by Colin Mordi and Bread & Jam team), visiting or exhibiting at trade shows, via LinkedIn and through general word of mouth. On LinkedIn, it feels like the Pareto principle is in play - 80% of my feed is dominated by 20% of the awesome brands out there. There are several reasons for this: 1. These brands are doing amazing things (e.g. landing large accounts, big partnership deals, etc.) 2. Some founders are fantastic at using LinkedIn effectively to communicate wins / losses / stories / lessons, which are then piggybacked on by others, creating a compounding effect 3. A lot of smaller brands / founders just don't have the capacity to use LinkedIn to its full potential So here's my effort to diversify LinkedIn by promoting a brand that I don't see mentioned enough (I'm hoping the founder doesn't mind!), and 3 short reasons why I think they're great. First up, Chili Maven by Alexa Fernandez 1. A founder with authenticity - Alexa is of Mexican heritage, so knows what real Mexican food is. The products are also made in Mexico 2. Great product - eye-catching brand and the salsa macha can be used on literally anything and make it better 3. Innovative - nothing else like it on the market (that I've seen) Have you heard of Chili Maven? What do you think of it?

Justin Welsh 𝐭𝐚𝐥𝐤𝐬 𝐚𝐛𝐨𝐮𝐭 𝐡𝐨𝐰 𝐭𝐡𝐞 𝟑𝟎-𝐟𝐨𝐫-𝟑𝟎 𝐄𝐱𝐜𝐡𝐚𝐧𝐠𝐞 𝐡𝐚𝐬 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐡𝐢𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. He suggests reaching out to people in your industry via DM "and tell them you can solve their problem in 30 minutes" and ask for in return "30 minutes to learn more about the challenge they have". I'm taking Justin's 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐌𝐁𝐀 𝐜𝐨𝐮𝐫𝐬𝐞 and would like to offer the 𝟑𝟎-𝐟𝐨𝐫-𝟑𝟎 𝐄𝐱𝐜𝐡𝐚𝐧𝐠𝐞 𝐭𝐨 𝐟𝐨𝐨𝐝 & 𝐛𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬/ 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬: 𝐈’𝐥𝐥 𝐠𝐢𝐯𝐞: 30 minutes of candid feedback on your product’s packaging & social media presence. 𝐈’𝐥𝐥 𝐚𝐬𝐤: 30 minutes on your challenges finding relevant food & beverage trends. 𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝: Please DM me so we can set up a Google Meet call.

Ladies, Merrilee Kick is inspirational AF. Read this: 'In 2009, as a 46-year-old teacher of business in Plano, Kick was sitting by her pool grading papers when she had the idea for what became BuzzBallz: fun, high-proof cocktails served in easy-to-hold, colorful, plastic spherical containers. “I thought, I shouldn't have this glass container out here,” she recalls. “I should have a plastic, pool-safe type of cocktail.” The project excited Kick, who had been working towards her MBA at Texas Woman’s University and wanted to gain more financial independence as she and her husband considered divorcing. She had no savings and nothing to fall back on. ... In 14 years since she founded the brand, Kick has built BuzzBallz into an alcohol industry powerhouse. In addition to distribution across the United States, the brand is now sold in 29 countries with annual revenue that Forbes estimates is roughly $500 million. The 61-year-old Kick, in turn, has become one of the alcohol industry’s biggest success stories, with one of best exits ever for a woman. The former public school teacher from Plano, Texas, never sold a stake in the company, but did give 24.5% to each of her two sons, Alex and Andrew, now president and vice president of BuzzBallz. The Louisiana-based spirits conglomerate Sazerac, owned by billionaire William Goldring, acquired BuzzBallz in May in an all-cash deal that Forbes estimates is at least $500 million. Neither Kick nor Sazerac would comment on the size of the deal, but, without providing documentation, Kick says that the actual figure is much higher. Forbes conservatively estimates that, after taxes, Kick pocketed at least $400 million.' Forbes Chloe Sorvino https://lnkd.in/ex3VTEQJ #FundFemaleFounders

What an incredible experience the Foodpreneurs Festival 2024 was! If you were there, get ready to relive the magic, and It you missed it, get ready for some serious FOMO as here’s a glimpse into what you missed: ✨ 245 Attendees from all corners of Australia and beyond, creating connections and collaborations. ✨ 110 Pitch Time Slots, where food, drink, and pet food entrepreneurs showcased their groundbreaking products. ✨ 322 Pitch Submissions bursting with creativity and potential in the food and drink industry. ✨ 9 Top Retailers scouting for the next big hits to grace their shelves. ✨ 4800+ Stockists Represented, offering endless opportunities for growth and scaling both locally and internationally. ✨ 6+ Jam-Packed Hours of inspiring talks loaded with tips and strategies from industry leaders. ✨ 23 Inspirational Speakers who educated, motivated, and electrified the audience. Imagine being surrounded by conversations that could change your business trajectory. Our attendees walked away with new connections, powerful insights, and a renewed drive to elevate their brands. Here’s a taste of their experiences: 💬 "What an amazing lineup you put together. I got so much out of the talks.” - Jesse Lore, LORE 💬 "If you’re a startup aiming for the Aussie market, don’t miss this event. The connections and energy were unparalleled!” - Mrinali (Mili) Kumar, EatKinda 💬 "So much valuable information and networking with industry pros. It was an incredible boost for Bodi Blends.” - Melanie Richardson, Bodi Blends The 2024 Festival was a powerhouse of innovation and networking, propelling our attendees' businesses forward. Don’t miss out next year! We’re planning something even bigger and better (hint: in a brand-new state 😉). If you’re not a Festival Insider yet, sign up for free https://bit.ly/3OCzz33 and you’ll be the first to hear about our exciting updates and early bird tickets!

What an event Bread & Jam was to exhibit at last week. My back and feet have only just stopped aching An inspirational 2 days, full of enthusiasm, positivity and sense of community. It was great to catch up with some existing clients like Spoon Cereals, meet a stack of great founders and to see and taste some delish NPD. Our process usually starts with a free 30 min consultation with the team. We enjoy those chats - we can learn about a business and understand the ambition and challenges you're facing. Bread & Jam allowed us to have dozens of those conversations in two days. And chatting to all those early stage founders gave us a couple of ideas about how we will be able to better help them (more of that to come in the coming weeks). ====== 🙋♂️ I’m Gareth, and I help food and drink brands get their marketing pointed in the right direction. 🗞️ If you like this post, then subscribe to my (roughly) monthly blog that goes to 2,500 other marketers. In it we share our thoughts on how to grow brands. Link in my header. 🔔 It’d be great to connect or if that’s a bridge too far a follow would be lovely too.

Are you a chai ADDICT??? NOOOOOO!!!!!!!!! Yes you read right, I am Not a chai addict, but there's something about those late-night business meetings that calls for a good cup of chai. ☕️ There's a unique energy⚡⚡ that comes with discussing big ideas and making decisions under the stars✨✨. Ps. Who else finds their best ideas💡 brewing after HOURS? SPECIALLY late at night ??? #BusinessMeetings #ChaiLovers #NightOwl #InnovationAfterDark #linkedlngrowth #digitalmarketing #chaiaddict