OBCIDO Inc.’s Post

Ever wondered how Sting slashed Red Bull’s market share from 75% to just 7%? 🤯 By spotting the demand for an affordable energy drink, Sting launched a budget-friendly option and tapped into a whole new audience. From understanding consumer needs to innovative marketing, Sting’s strategy is a masterclass in business adaptability and market disruption.⚡️ P.S. I personally don’t consume this beverage, nor do I promote the ingredients used. This is purely a business case study for educational purposes. 📚 #marketing #branding #brands

We all know the impact marketing can do for business' & products. As we see more and more consumer goods products becoming viral on social media platforms, meaning for them a huge growth of sales, brands like Little Moons and PRIME to name a few. Now Days Brewing seem to have had their best week of sales and growth after doing their own version of the viral Tube Girl trend. #consumergoods #fmcg #foodanddrinkindustry #marketing #viraltrends #nonalcohol https://lnkd.in/e_QV3B_t

Are you going to where the people are? Sippers, In the adult beverage biz, many of us are searching for the secret sauce that will propel the brands we represent into the stratosphere. The solution might be simpler than you think: - Invest in demos and tastings. It’s the single best marketing spend you can do for your brand, and from a consumer conversion standpoint, it costs less than a cup of coffee to do it. #BeverageIndustry #MarketingStrategy #BrandBuilding

Ever wondered how some brands seem to explode in popularity, leaving others struggling to be heard?  We all want to build a thriving brand, but the "how-to" can feel like a confusing recipe with missing ingredients. Ever wondered how Ben & Jerry's keeps scooping up fans while other ice cream brands struggle to stay in the freezer aisle? Here's the thing: Ben & Jerry's cracked the code, and it's surprisingly simple: they treat their customers like friends. Instead of just selling ice cream, they share their values, embrace quirky humor, and engage their fans in playful ways. They don't just talk at them, they talk with them. And guess what? It works! Ben & Jerry's fans feel connected to the brand, invested in its mission, and excited to try new flavors. This translates to increased brand loyalty, organic growth, and genuine connections. P.S. What are your thoughts? Do you treat your audience like friends? What other "secret ingredients" have helped you grow your brand? #brandstrategy #communitybuilding #engagement #growthhacking

From YouTube to beverage moguls… The Nelk Boys are best known for their pranks on YouTube. But in 2020, they set out to start their own alcoholic beverage to match their image known on YouTube and social media. This brand was called, “Happy Dad”. Because they are are known for pushing boundaries and being controversial, they differentiated themselves from competitors in the industry. While many hard seltzers have a skinny, tall can, they choose to make their slogan “no skinny can bulls**t”. This idea has been lucrative for them, amasssing over 3 million sales of twelve-packs in 2021-2022 and they just keep growing. What helped to make the business so successful was not only the content they were putting out promoting the brand, but they quickly became the most followed beer/seltzer brand on Instagram. It just goes to show how much of a powerful tool content creation and social media can be for your company. NoDestination is here to help… #contentmarketing #happydad #nodestination

The traditional marketing funnel is outdated: ✴ Consumers want an ongoing relationship with brands ❇ With trust, consumers will stay loyal This means, relationships don't end with purchase. Brand relationships are strengthened through continued connection with consumers. One way to execute on this are brand experiences, like immersive and pop-ups. Examples that show how people can stay engaged with a loved brand: - DICK'S Sporting Goods' School of Sport let's consumers play and create UGC in its own Roblox world: https://lnkd.in/gF9j6r2a - Fanta's Ride N Sip connects nostalgia with light-hearted phone game play: https://lnkd.in/gGTTSM3j Curious? Here are the stats from Edelman's 2023 Trust Barometer. ✴ 78% of consumers want to interact with a brand after purchasing. ❇ 67% will stay loyal to a brand, after trust is built, even if said brand makes a "mistake."

Dear Team, Day 21/100 Set a Price on All, Even Giveaways How Lays Sparked Craze with "Do Us a Flavor" Remember the epic "Do Us a Flavor" contest by Lays? Today, we revisit their brilliant marketing campaign that put the power of flavor creation in the hands of YOU! #marketing #digitalmarketing #marketingstrategy #marketingidea #marketingtips #marketingagency #socialmediamarketing #brintmarketingsolutions

We're not just snacking at A1 Chips, we're reimagining the entire snacking experience! From viral campaigns that brought a smile during Onam to stunning store launches that tantalize your taste buds, we're bringing the A1 flavor everywhere you look. #digitalamarketing #momentmarketing #influencermarketing #campaign

🌟 Reading Business: Today's Episode - The Power of Perception in Business 🌟 Today, I delved into the world of tangible and perception value in business. "Good brands sell you product, Legendary brands sell you emotions." Take Coca-Cola for instance, a sugary beverage that isn't exactly a health elixir. Yet, its enduring success lies in its ability to evoke powerful emotions and associations. Through iconic advertising campaigns and branding efforts, Coca-Cola has transformed itself into more than just a drink; it's a symbol of joy, togetherness, and nostalgia. This elevation of perception value has not only cemented its place in our hearts but also driven remarkable profits for the company. It's a testament to the profound impact of perception in shaping consumer behavior. Let's remember: it's not just about what a product does, but how it makes us feel. #PerceptionValue #MarketingMagic #BusinessInsights At the end, don't forget to #boycott and #freepalastine

How will US and influencer-driven fmcg brands like PRIME and Liquid Death change the UK’s food and drink landscape? Niamh Leonard-Bedwell explores in great detail here