Vincent Flood

Connected TV in the UK is on the rise, with both consumers’ viewership and marketers’ advertising investments booming! Yet, it is still a new frontier for many. Our report shows that 49% of marketing decision-makers don’t understand the key advantages, and 31% struggle to name the barriers to investment in CTV. Our new UK CTV Pulse report helps bridge this knowledge gap and navigate consumers' evolving viewing preferences. 👉 Click the link to download the full report: https://hubs.li/Q02z2BCt0 #CTV #ConnectedTV #AdTech #DigitalAdvertising #DigitalMarketing #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #UK #UKMarketing #ConsumerInsights

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Great article from Digiday leveraging Operative’s Benchmarking data on the resilience of media companies as they navigate in 2024. Despite a slow start, programmatic CPMs remain strong and renewed conversations from advertisers signal good signs for the rest of Q2! Read more at the link below. #benchmarking #publishergrowth #Advertisingtrends #publisherinsights https://lnkd.in/eGak5PAk

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🦁 Mobile Marketing Magazine asks industry experts about the key themes that should take priority as they prepare for the biggest celebration in marketing, Cannes Lions International Festival of Creativity. 💬 With comment from: - Tony Marlow, LG Ad Solutions - Lisa Manowitz Rowley, Vidmob - AppsFlyer, Edik Mitelman - LoopMe, Stephen Upstone - LG Ad Solutions, Ed Wale Find out more: https://lnkd.in/eQ7uaEPB #cannes2024 #canneslions #advertising #marketingnews

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Announcing Teads' new UK CTV Pulse report! Discover how CTV is transforming the advertising landscape in the UK. From evolving consumer viewing habits to innovative CTV Native ads, our report unveils crucial insights. 5 Key Findings: • 21% of UK households have cancelled some streaming services, and 11% have switched to cheaper plans due to cost concerns. • 49% of marketers surveyed don’t fully understand CTV’s key advantages. • CTV Native ads on smart TV home screens can reach 37% of UK streamers with ad-free subscriptions and 30% who watch broadcasters’ content online. • 35% of marketers cite cost as the main drawback of CTV advertising. • 33% of UK consumers watch major sporting events at home via CTV devices. 👉 Click the link in the comments for more insights! #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #AI #Innovation #Creativity #Omnichannel #UK #UKMarketing #ConsumerInsights #DigitalMarketing #CTV #ConnectedTV

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report highlights a “solid expansion” in total marketing budgets in Q1. David Grainger our senior vice-president and head of planning told The Media Leader that the “optimism” in the latest report showed “the resilience of the UK marketing landscape”. 🚀 He said: “It also points to how brands are beginning to adapt to the new communications economy.” Read more from David and other industry experts here 👉 https://bit.ly/44a5EoO #UKMarketing #MainMediaAdvertising #MarketingTrends #BreakthroughThinking #NewCommunicationsEconomy

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Today's all-new Cog Blog is unusual. First it comes from two of us, myself and Nick Manning (ex Manning Gottlieb, OMD and Ebiquity). Second it's got a point to it. We are seriously worried about the threat from various quarters to the craft of advertising (creative and media) and the failure of our industry's biggest players to face up to the challenges we all face. Indeed, we suggest many are part of the problem. We've decided to do something about it and we would like as many who share our concern to join us. At the moment we are at a planning stage (as we explain in the post); how far we take this does depend on the level of support our ideas generate. We urge you to read the post; and if what we're suggesting resonates with you then let us know. Talk about it, comment, share as widely as you can. We hope this will be the start of something.

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Brian Jacobs and I tend to write and talk about the same themes, so we thought it might be good to convene like-minded people to share ideas about how we Make Advertising Great Again (without the red baseball caps). We all know what the issues are so we don't need to elaborate, but we would like to discuss practical solutions. Read Brian's blog and if you're interested in being part of the discussion, our contact details are therein.

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 🔔 PSA: The early bird entry deadline for the Prolific North Marketing Awards is 2nd July.    In case you missed it, these awards are the North’s flagship marketing event, where we shine a spotlight on the most incredible teams, campaigns & leaders from across the industry.    🏆 33 categories   👩‍⚖️ 20 independent judges  🍾 1 bloody good party Got something or someone you want to celebrate this year?   Save yourself the stress of running around last minute (and some cash) by getting your entry started this week.     👇  Link in comments to browse all the categories (give us a shout if you have any questions) #Marketing #MarketingAwards #ProlificNorth

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Please join me for this webinar - I doubt you could ask for insights from two better placed, market-leading, award-winning B2B Editors, who have driven the success of their subscription-led businesses. Catrin Griffiths Alastair McLellan

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Take a look at this Mobsta Ltd - Certified B Corp® webinar featuring Samira Brophy of Ipsos on a wide-ranging panel discussion on sustainability in the media industry. How do you keep sustainability on the agenda while distractions like AI come and go? View the full webinar or further snapshots on Vimeo here: https://vimeo.com/mobsta #Media #ESG #Sustainability #Creatives #AI #Webinars

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IAB Digital Adspend 2023 is out today 🚀 Produced with PwC UK, the report shows spend grew 11% to a total of £29.6bn in 2023. Key takeouts include: 📺 CTV was a key component of growth and grew by 21% YoY to £1.17bn 🎙️Spend on podcasts grew 23% to £83m 👀 Digital out-of-home included in Adspend for the first time with spend at £841m 🔎 Search maintained dominance, accounting for 50% of the total market 🗣️ “The latest results show how advertisers are embracing the diverse array of digital channels on offer. Media that are often referred to as ‘emerging’ are taking their place as increasingly established ways to resonate with engaged audiences”, says our CMO, James Chandler. Download the data and dig into the findings via the link in the comments 👇 #IABAdspend #digital #advertising #research #online

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TOP TIPS | R&Co Communications: How to Measure PR Success 📢 Measuring PR impact can seem complex, but Ian Gallagher, Account Director at R&Co Communications, shares his top tips for effectively evaluating your PR campaigns. Key insights cover: 📈 Collecting Data 📱 Understanding Advertising Value Equivalency (AVE) 🖥️ PR Measurement Tools 📰 Why we should Measure a PR Campaign Just like digital marketing campaigns, PR campaigns should be measured across multiple metrics and platforms. Track website traffic, reach, engagement, and conversions to understand the true value of your PR efforts. Click the link below to read the article in full 👇 https://lnkd.in/ek2qK5zd #PRSuccess

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https://lnkd.in/eKPGKSDU Profit Ability 2: The New Business Case for Advertising, a significant new study on marketing effectiveness from measurement firms Gain Theory and Ebiquity, along with media agencies EssenceMediacom, Mindshare, and Wavemaker UK, was released last week. The study reveals how #advertising drives #profit over time. Key findings: The just released Profit Ability 2: The New Business Case for Advertising study reveals nearly 60% of advertising profit effect occurs between 14 weeks and 2 years. The 24%-18%-58% rule: 24% of advertising pays back in the same week. 18% of advertising profit impact occurs between week 2 and week 13. 58% of advertising return occurs between week 14 and 2 years. Advertising impact occurs over an extended period of time because very few people are in the market in the next 3 months. Overall, a dollar of advertising generates $5.19 of profit (all media over 2-year period). In the short term, 1 to 13 weeks, advertising generates $2.36 of profit. A dollar invested in #audio (AM/FM radio, podcasts, or streaming), will generate $3.12 of profit within 1 to 13 weeks. Over the entire 2-year period (1 week to 2 years), a dollar invested in audio will return a total of $6.29 of profit. Of 10 media, audio ranks 2nd in short-term return on investment (ROI) and 3rd in overall ROI, beating all digital platforms. Audio is #3 in conversion of investment to profit generated, beating all digital platforms. Audio punches above its weight. At 1% of the media budget, audio generates 1.12% of the profits generated. Audio profit payoff occurs equally in the short and long term. Profit Ability 2: The New Business Case for Advertising is a meta-analysis of econometric benchmarks to understand the short- and long-term payback of advertising to business profit. All of the analysis in the new study was post-pandemic, examining advertising business effects from 2021 to 2023. The study uses marketing mix modelling (MMM) to link advertising spend to incremental profit. Marketing mix modeling is the gold standard for understanding media effectiveness. It’s a statistical modelling approach that isolates the contribution of advertising from other factors that drive a business (pricing, distribution, seasonality, etc.). The 24%-18%-58% rule: Nearly 60% of advertising impact occurs between 14 weeks and two years Via significant media mix modeling and econometric analysis, the study found: 24% of advertising pays back in the same week. Thus, a quarter of advertising’s overall contribution to profit occurs immediately. 18% of advertising profit impact occurs between week two and week 13. 58% of advertising return occurs between week 14 and two years.

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Today's Q1 2024 @IPA Bellwether report showcases a resilient UK marketing landscape, with events and experiences remaining the standout performers with a record expansion. This resilience demonstrates businesses' strong desire to connect with customers, recognising the power of experiences to enable them to achieve this, as well as being a powerful tool to drive their bottom line. Long-term brand building should remain at the forefront amid rising promotional spending. Aligning brand experiences across the different touchpoints with core values and harnessing authentic content created from experiences fosters trust and engagement, and is crucial for navigating the dynamic marketing environment. Read the full report here: https://lnkd.in/eGTDPyN4 #ImaginationGLBL #IPABellwether #UKmarketing #brandexperience #experientialagency #creativeagency

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What’s the secret to scaling personalised content creation? Find out tomorrow with Adobe and Omnicom experts Bea Krug, Gregor Wolf, and Josh Nicholson. Join our webinar on 13th June to discover the newest innovations from the Adobe Summit and discover how Adobe's GenStudio can enhance your content creation and campaign management. Register here: https://hubs.la/Q02zXVTd0 #Content #Innovation #Adobe

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This World Earth Day, we're celebrating our brilliant clients who are working towards making actionable change in adtech for the better. 🌍 Amidst the chatter around carbon footprint, the Responsible Marketing Agency is championing conscious marketing practices. With their Sustainable Supplier Infrastructure and pioneering efforts in Media Decarbonisation, they're rewriting the narrative of responsible advertising, proving that sustainability and success can go hand in hand. 🌍 Multilocal is leading the charge towards greener advertising solutions with CarbonSmart. Their latest innovation is not just a product; it's a commitment to a cleaner, more sustainable future. By revolutionising digital ad processes and reducing carbon emissions, Multilocal is proving that sustainability is the new standard for success. 🌍 Transparency meets innovation with SeenThis's Emissions Dashboard. By empowering advertisers to measure the carbon footprint of their digital campaigns and striving for universal measurement solutions, SeenThis are catalysing a shift in the industry. Their methodologies are endorsed by organisations like SRI - LES REGIES INTERNET and Alliance Digitale – SeenThis are not just tracking emissions; they're igniting a movement towards climate-friendly advertising practices. Find out more about these brilliant clients in the comments below. #EarthDay2024 #Sustainability #Leaders #PlanetVsPlastics #InnovateForChange

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