John Still’s Post

We're announcing two groundbreaking, first-to-market innovations in partnership with TVision and Adelaide, designed to maximize the impact of quality media across screens. Initially launching in the US, these offerings revolutionize how we measure and optimize advertising campaigns on both mobile and TV screens. Building on our 2023 strategic advancements, we are committed to setting new measurement standards. These innovations ensure that your campaigns not only reach but also deeply engage your target audience, delivering impactful results through attention-based KPI targets and omnichannel optimization. For clients, this means: • Transform your CTV campaign optimization by enabling real-time adjustments to maximize ad attention with Teads and TVision. • Streamline your campaign planning across channels to enhance brand awareness and drive precise conversions with Teads and Adelaide. Key benefits include: • Boosted viewer engagement and advertising effectiveness in real time. • Tailored campaigns to secure the optimal level of attention for desired outcomes. • Predictable and validated advertising success across various channels without compromising on scale and efficiency. Read more on the Teads blog >> https://hubs.li/Q02vkbjG0 #omnichannel #measurement #ctv #attention #optimization #planning

  Returning from client meetings in Hong Kong, catching up with old & new friends, & attending the World Out of Home Organization congress has re-energised our focus on all things OOH & the need to push the boundaries of what can be achieved for clients/brands. A lot of discussion has been around measurement, & compatible methodology to that of other channels. A complex issue, but with new analytics and real-time data capabilities, campaigns can achieve higher levels of targeting and reach.  Traditional metrics, which primarily focused on estimated impressions, are being supplemented & replaced by more precise & dynamic measurement techniques. The integration of mobile data and geolocation technology, tracking real-time audience movements, provides granular insights into who is viewing OOH advertisements and for how long. Advancements behind OOH measurement not only improve targeting & accountability but enable brands to fine-tune their campaigns with real precision. This shift towards a more sophisticated measurement system is remodelling OOH into a data-rich, performance-driven channel, aligning it more closely with digital advertising, & offering a clearer understanding of their return on investment. I believe that through action, OOH has the potential to significantly increase its market share. Embracing data-driven insights, innovative formats, sustainability, and omnichannel integration, will go someway in evolving OOH into a critical channel that delivers significant impact & value for brands. The future of OOH is not just about visibility—it's about creating meaningful & lasting connections with audiences. Diversiffi Media is a global independent commercialisation and business development agency, recognised for building & monetising assets through digital OOH networks, digital transformation, dynamic content & brokering commercial partnerships In partnership with The Out of Home Media Consultancy Image; Seoul #assetmanagement #landlords #commercialproperty #municipalities #retail #inhousing #realestate #adtech #commercialservices #mallowners #revenues #dooh #doohadvertising #partnerships #business #creativity #sustainable #globaladvertising #electricvehiclecharging #sustainability #electricvehicle #data #SmartCities #OOHMedia #UrbanTransformation #Sustainability #Commercialisation #OutofHomeMedia hashtag #DataDriven #DigitalTransformation #Inspiration #BusinessLeadership #OOH #MarketingInnovation #Advertising #MarketShare #BrandStrategy

UK Retail Media did something the US didn’t… It lent in first to its vast inventory and in particularly DOOH. This resonated throughout panels and conversations at MAD//FEST LONDON. Coincidently, EMARKETER released a report in May this year entitled “UK In-Store Retail Media 2024” with some numbers to back that up. 🪧In 2024, digital out-of-home (DOOH) will account for nearly 70% of total out-of-home (OOH) ad spend in the UK. Retailers are expanding their already extensive digital screen networks and leveraging purchase data to create contextualized, engaging, and targeted retail media opportunities in their stores. 🤖The future of DOOH is programmatic. UK advertisers recognize the benefits around hypertargeting, high-quality viewability, and ROl—and they are diverting spend from other channels to tap programmatic's potential for performance marketing as well as awareness. 😃In-store digital signage allows brands to deliver eye-catching campaigns near their products. Screens are attention-grabbing and quicker to update than printed signage. They also offer more creative flexibility, enabling brands to extend above line campaigns into stores using the same visual style that shoppers have already seen online or on TV. 📈Brands Want Retail Media Networks to Measure Attributable Sales and ROI as Well as Reach. Sales attribution for DOOH is easy, Retailers can do that for their own but even better…Circana can measure individual retailers as well as all retailers to show Total impact and Retail account level. #retailmedia #DOOH #OOH #measurement #advertising

Shoppertainment is a concept that merges entertainment with e-commerce. With leading platforms such as TikTok paving the way, Shoppertainment has taken advertising and e-commerce to a new level. With consumers spending an average of 6.7 hours online daily, marketers are now facing new challenges amidst advertising saturation. Consumers in the APAC region are now shifting towards experiential engagement with brands. Therefore, leveraging experiential strategies and emerging trends like shoppertainment, businesses can navigate APAC's dynamic digital ecosystem, boost conversions and establish long-term brand loyalty and advocacy. Shoppertainment gives brands a unique opportunity to cut through the noise and engage customers on a deeper level.

The context surrounding media consumption is at least - if not more - important than the channel itself in terms of advertising effectiveness. The consideration of context become even more interesting when you acknowledge the interplay between the different media within an omnichannel strategy. With Taptap Digital recent integration with Triton Digital and our access to premium global programmatic audio inventory, we’re exploring how the rapidly growing programmatic audio opportunity can be leveraged in combination with other channels in an area-based marketing approach. Due to the way our brains work, audio has proven strengths when it comes to delivering emotive, memorable and motivational ads. With mobile being the dominant channel for audio ad consumption, listeners will often be out and about and it’s this contextual understanding that needs to be considered when placing it within a broader omnichannel plan. Audio ads can perform a distinct branding/awareness role this in turn can be supported with additional exposure from selected DOOH which reinforce with more visual branding that drive familiarity and consideration. Display and video can then follow up and leverage their strengths in providing support at bottom of the funnel and drive purchase behaviour. Taking this integrated approach and activating it within areas of of high audience affinity, an advertiser can saturate and dominate media coverage in a particular area of interest and the collective impact can be particularly powerful for them. #omnichannel #audioadvertising

As times change, so do #ShoppingHabits, with online shopping gaining increasing prominence. But what can you do to attract customers to brick-and-mortar stores? Personalization is key. #PersonalizedAdvertising is expected to dominate in the coming years, leveraging data-driven insights to deliver relevant messages to shoppers. Coupled with this, Experiential Marketing allows clients to engage directly with your product or service. Furthermore, #InteractiveAdvertising, once limited to static displays and billboards, is evolving rapidly and will soon become the norm. #MobileAdvertising is already a major trend, expected to grow even more in mall advertising. Targeted mobile ads can reach shoppers while they are in the mall. Last but not least, #DigitalSignage will play a significant role in the future. Digital displays offer flexibility and can be easily updated to showcase new messages or promotions. Stay ahead of the curve with these innovative strategies in #MallAdvertising. #IndoorAdvertising #ShoppingMalls #ClientSatisfaction #BrandManagement

Actual footage of a media exec trying to blend multiple different data sets together so they can plan, execute, and measure an onmi-channel campaign more effectively. OK, fine, so maybe it's actually my poorly son playing with his Lego. With all the different shapes, sizes, and colours it still works as an analogy, right!? At Taptap Digital we offer marketers one platform that enables them to plan, execute, and measure omni-channel campaigns across CTV, OOH, Digital Audio, Mobile, and Display centrally. A powerful yet simple methodology combined with a purpose built platform to plan, buy, and measure leads to more efficient and effective campaigns. Please send Calpol, or if you want to talk about omni-channel effectiveness, drop me a message. #omnichannel #media #advertising

Explore Performance TV by Cadent, the pioneering outcomes-based solution merging traditional TV reach with digital targeting and measurability, revolutionizing advertising effectiveness. Read the Latest full News - https://lnkd.in/d6GbGdSS #martech #martechedge #advertising #ctv #digitalexperience #omnichannel #campaign #businessgrowth #innovation #transformation #technology

Uber Technologies is expanding its advertising business by leveraging unique consumer data from its ride-sharing and food-delivery apps. The company is experiencing rapid growth in ad formats and significant interest from consumer packaged goods (CPG) companies. However, challenges such as standardizing measurement and media attribution remain crucial for accurate and effective ad targeting. #B2CData #ConsumerData #TargetedAudience https://lnkd.in/ekhTWdt3

Social Shopping is the new TV, especially among younger audiences. It all sounds very sexy and convenient, But it also sounds very short on data at the moment. The profitability of ecommerce is still being figured out, and I suspect the same will be true with livestream shopping. When return rates of 80% are thrown into the equation, that becomes a rather significant caveat. It becomes a question of what customers want versus what brands and retailers can afford to implement. Livestream shopping, a captivating and innovative retail experience, is being touted by many as the future of digital commerce. Being live means it’s unedited, and this often adds more momentum and energy to the experience. Shoppers can interact and feel engaged when the host responds to their questions, comments, or requests in real time. Retail leaders (like Walmart , Amazon , Meta and Ulta Beauty ) are testing and perfecting livestreams. Partnering with celebrities can attract viewers and shift habits. In time, products may emerge as the real stars of the show. Live shopping will grow in popularity as retail and tech companies integrate their systems for a seamless customer experience. Success factors include agility, inventory and logistics to support unpredictable, content-driven demand and real-time sales. Livestream shopping first gained success in China with Alibaba Group ’s 2016 Singles’ Day and was first identified by Coresight Research. In 2022, “an estimated $500 billion in goods were sold via livestream on apps like Douyin, the Chinese version of TikTok you, or Kuaishou, another short video platform — an eightfold increase since 2019,” according to the New York Times. detailed link in comments #livestream #social #Fashion #retail #ecommerce #digital #amazon #daraz #influencers #beauty #innovation