Vincent Flood’s Post

In this episode of the VideoWeek Podcast, Vincent Flood is joined by David Pollet, CEO at Incremental – a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores: > The challenges and methodologies for measuring retail media > How effective closed-loop attribution really is > Retail media’s role in the marketing mix > Implications of commerce media for the consumer > The future of privacy

Eager to understand the shopping paradoxes of the digital age? Our report, spotlighted in the WSL Strategic Retail podcast episode 59, reveals the insights you need. Listen and learn: https://buff.ly/3PyDdLz

Check out Jenny Wall ‘s hot marketing picks of the week and what it takes for everyone to win in advertising.

Retail Media is on the rise in the Old Continent! Get up to speed with Katrina Smart from The Mars Agency. Apple Podcasts: https://lnkd.in/djhqRSrV Spotify: https://lnkd.in/dWgV-MZH Make 2024 count. In this conversation you'll hear about this and more: - The evolution of Retail Media in the last 3 years - Particularities of the European landscape - Connected Commerce in FMCG - Key challenges for Consumer Brands - Action items for brand owners in the current media scenario

My take on media trends, surpassing your marketing team's goals, and why real-time data is essential to informing business decisions. Tune into the full episode and let me know what you think! Thanks for having me Martin Calvert!

“I mean, retail media; that's the thing about it. I think it ultimately touches everything. It reaches the entire ecosystem. That's why I believe it's probably the most significant trend that we've seen in marketing and advertising in quite some time. I ultimately think it's going to be the biggest and most significant trend, perhaps ever, because of how far-reaching it is.” - Andrew Lipsman, Independent Analyst & Consultant 🎧Listen to Andrew Lipsman’s BRAVE COMMERCE Podcast episode now! ➡️https://lnkd.in/gRVn5xPa #retailmedia #mediainnovation #retailinsights #brandstrategy

Check out our European Commerce Media leader Katrina Smart’s headline feature on the rise of Retail Media with the marvellous The FMCG Guys Its a great listen. #commercemedia #retailmedia #themarsagency

CEO of Affinity Solutions Jonathan Silver joins Marcus Johnson and Suzy Davidkhanian on eMarketer's daily podcast to discuss holiday spending and how transaction data can help brands build deeper relationships with their customers. Listen to the full episode below. 👇

We're back like we never left with another edition of the Marketing Futures Podcast "Masters of Brand Masters" series, recorded on-site at the Association of National Advertisers 2023 Brand Masters Conference in Bonita Springs, Florida. It's the Thrilling (pun intended, you'll get it) conclusion of my two-part conversation with The Fresh Market's CMO Kevin Miller. Today, we're talking shoppable media, live-streaming retail, and what it takes to be CMO Innovator of the year. Do you have a Fresh Market in your neck of the woods?

Gain an understanding of advertising opportunities through attitudinal and behavioral data to ensure you make the right podcast ad decisions. To learn more, download this white paper made possible by DISQO. https://ow.ly/xnU750PjQwS