VideoWeek’s Post

Spotify’s white noise problem is becoming such an issue that the platform has considered banning the content altogether, according to one recent report. As Big Three CEOs take issue with non-music content — will Spotify take action? Spotify’s pivot toward mainstreaming podcasts, a shift that took some of the wind out of Apple’s sails, started […] The post Spotify’s Algorithm Has Been Favoring ‘White Noise’ Podcasts — Serving Up an Estimated 3 Million Daily Consumption Hours appeared first on Digital Music News.

How many of you like Spotify ? I do ✋from the UI experience, collection of songs and podcasts. Coming to the point , it was renewal week and I was thinking should I renew my Spotify premium ? After using the free version for two days, it seems like I cannot go back to the free version. It's interesting to see how apps gravitate towards monetising their basic features after acquiring a fair amount of user loyalty and affinity. Spotify's recent approach, their smart move of reducing ad interruptions while a user's favourite song is on play, and shifting to an experience restriction by removing free access to features used frequently. Their most recent monetisation update was on the below features: 📌 Replay button 📌Play in any order 📌Tapping back Talk about CTR becoming a key metric for the right feature monetisation! This is a clever way to nudge users to subscribe to their premium plan. Limit access to what they want most, rather than bombard them with ads that aren't worth their while. Would you call this a win-win situation for both the users and the platform? #spotify #podcast

So chuffed to finally visit Spotify Singapore and it is as cool as I imagined it would be! Young people literally live on this platform for music. I do it for the pods, I mean, it is work. The funny thing is, I first listened to podcasts on Apple. But over the years I can see how this company has dedicated time, talent and resources to making it a one stop shop for all things audio. My thanks to Phil Disini and the rest of the team for hosting the CNA crew. All our pods are on Spotify, we sometimes pose fun questions after each episode so do hit the follow button. The more our audience grows, the scarier it is for us, but it also means we double down on making sure the content is solid. Please give feedback, suggest guests and topics too. 💡 PS: how cool is this entrance right? 🌈

#WhiteNoise and #AmbientPodcasts are adding up to a stunning 3 million #DailyConsumptionHours on the music platform — leading #Spotify to wonder if there's a way to direct listeners in a more #Profitable direction. ☝🏿🧐💰🎧💰 #Profits #Podcast #Monetize #PaidAdvertising #WhoWouldveKnown https://lnkd.in/gG_iMuW9

Are you also thinking about the E symbol on spotify song or podcast and confused that what is it? You would get the information on this blog post. https://lnkd.in/dXejJRwR

Hot off the press: Joe Rogan signs a $250mm deal with Spotify. Mic drop. What’s most interesting about this deal: It will allow the world’s #1 hit show to be distributed broadly, including on YouTube — rather than exclusively on the audio-streaming service. Major. Huge. Let’s just let that sink in. This deal shows us two key things: 1/ Podcasts are no longer solely classified as an audio medium. They’re a long-form content medium that needs the ability to be consumed across audio AND video platforms. 2/ Podcasting is here to stay. The deal undeniably validates the impact of podcasting as a medium. Podcasts are not just a trend that rose and exploded during COVID, they’re a legitimate medium that has such profound impact and resonance with audiences worldwide. Truth is, they’re becoming hard to beat. So my question to you is: As a brand if you need to connect with an audience and podcasting isn’t on your roadmap, you should ask why not? #podcasting #podcastnews #brands PS. If you are looking to get into podcasting in 2024, DM me or book a call and let’s chat.

Spotify almost yanked your thunderstorms soundtrack We thought we were the only ones enjoying the sounds of thunder while we wrote this newsletter. But it turns out white noise podcasts are so popular that Spotify considered nixing them from the platform to bring in an extra $38 million a year, according to an internal memo Bloomberg viewed. Spotify’s document said that as of January 2023, white noise and ambient podcasts (think rainforest mixes, static, or even lawn mower sounds) made up “3 million daily consumption hours on the platform.” But Spotify wasn’t making much money off these sounds, even as calming noise makers were raking in ~$18,000/month from the platform’s ads. All while Spotify’s algorithms were sending listeners their way thanks to an effort to push users to the talk-based programs (versus music) that Spotify was investing in heavily to boost subscriptions. Ethereal box fans can rest easy (for now). While Spotify did consider a plan to thwart bird sound-looping freeloaders by removing white noise and banning future uploads, it didn’t end up going through with the plan to leave you with nothing to fall asleep to but Joe Rogan. Still, some static makers have complained in Reddit threads recently that their content occasionally disappears from the platform

Great products are not the sum of their parts, they’re an average of their parts. We’ve all used apps where they try to do too much and end up not doing anything well. That’s because the sum of half-good capabilities makes the app, well, half good. Great teams like Spotify continuously leverage user research to improve their product. They recently launched Spotify DJ and talked about the process of how that feature came to be on their podcast, Spotify: A Product Story. While they didn’t set out to build Spotify DJ from the start, their process led them to an innovative feature – an AI radio-style DJ tailored to a person’s music interests. What I love about the process is the outcome – users said “Wow, that’s really cool! And it's made just for me?” Want an outcome like that?  ❌ Remove ‘just ok’ features in favor of doing a few things better than anyone 🎯 Focus on the intersection of your unique capabilities and what people lack 🌟 Get to ‘why’ behind feedback and exert the freedom to solve in new ways Podcast link in the comments! #productdesign #productconsulting #userresearch #hcd

At Runaya, we go beyond just traditional manufacturing. Our commitment lies in the journey, shifting from a disposable mindset to a circular economy. It's more than just reusing items; it's about reinventing the lifecycle of products and materials. In our manufacturing plants, every waste generated finds a purpose — be it creating new products or replenishing the same. Listen to the insightful podcast by Annanya Agarwal on Spotify and tune in to know more about Runaya manufacturing journey and way forward. #CircularEconomy #SustainableManufacturing #Innovation #BuildFuturePositive

The extension of Spotify's partnership with "The Joe Rogan Experience" for a reported sum of up to $250 million reflects a strategic shift in the podcast's distribution strategy. Unlike its previous exclusivity on Spotify, the podcast will now be available on other platforms such as Apple Podcasts, Amazon Music, and YouTube. This move aligns with Spotify's broader distribution approach for 2023, aiming to broaden its audience reach across various services. Since its exclusive debut on Spotify in 2020 with an initial deal valued at over $200 million for 3.5 years, "The Joe Rogan Experience" has consistently ranked as the most popular show on the platform. The podcast's enduring dominance in the podcasting space is underlined by its top position in Edison Research's Q3 2023 survey. This shift in exclusivity could be a strategic move by Spotify to adapt to the evolving landscape of the podcasting industry. By making the podcast available on multiple platforms, Spotify acknowledges the importance of reaching a wider audience and diversifying its distribution channels. The reported substantial financial investment further underscores the platform's commitment to retaining one of its flagship shows amidst growing competition in the podcasting sphere. Overall, this development showcases the dynamic nature of the podcasting industry, with platforms like Spotify recognizing the need for flexibility and broader accessibility to maintain and expand their audience base. Source: Earn Your Leisure #joerogan #spotify #apple #google #youtube #podcasts