In this episode of the VideoWeek Podcast, Vincent Flood is joined by David Pollet, CEO at Incremental – a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores: > The challenges and methodologies for measuring retail media > How effective closed-loop attribution really is > Retail media’s role in the marketing mix > Implications of commerce media for the consumer > The future of privacy
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CEO, Incremental
2wSo much fun joining Vincent to discuss Retail Media, CTV, and all things measurement.