IAB UK’s Post

"Advertising in the time of load shedding." 📱🕯 Catch the latest #FutureProofMzansi podcast from Kantar South Africa.   Load shedding may be temporarily suspended but it’s only a matter of time until it once again rears its ugly head. In this episode Senamile Zungu and Stacy Jayne Saggers discuss the ever present struggle of getting the most out of media investments in a time of load shedding. They are joined by two experts in the field who offer different perspectives on navigating this complex environment. Byron John, Head of Media Intelligence at DStv Media Sales shares some advice on how advertisers can adapt their strategies to make the most of live, on demand and digital channels across the DStv offering; and Brian Muguto, Managing Director at PHD Media, shares insights into effective advertising across all media channels.   We delve into:  - The shift in consumer behaviour towards on-demand TV and what this means for advertisers. - Why consumers are more receptive to TV sponsorship and product placement, as opposed to traditional advertising. - Why advertisers should be more strategic with how they spend their advertising budgets across different platforms, instead of relying solely on a 30 second advert. - The issue of ad frequency and how it can be managed to avoid irritating consumers. - Commercial models offered by TV broadcasters to compensate for reduced viewership during load shedding - The future of marketing with AI Tune in and find us on your favourite platform: https://lnkd.in/dZR6qnfj 🎧😍 #Advertising #GetMediaRight #Marketing *This podcast is produced by Laura Rapson

Audiences Remain Loyal To Radio Ads, But A Disconnect Remains. Radio remains a significant player in the advertising landscape but faces a serious problem according to new research. AM/FM has one of the highest percentages of ad listenership, but it scores lowest in ad relevance. #radioadvertising #radioconsultingservices https://lnkd.in/gTghKnkZ

Digital advertising spend is becoming more diverse. Podcast ads, social video and connected TV have made gains according to the 2023 IAB/PwC Digital Adspend report - though Search remains the bedrock. #IABUK #Digital #adspend

Insights From Building a Programmatic Advertising Agency 💥 Say goodbye to the hassle of contacting individual TV channels, websites, podcasts, and radio stations for ad buys. With a programmatic advertising agency like Above the Fold, we handle the negotiations with every publisher, channel, app, and website using one ad budget. Save costs and target your key audience with precision through programmatic advertising. https://lnkd.in/gFDvSxHD #ProgrammaticAdvertising #AboveTheFold #AdBuy #Negotiations #SaveCosts #TargetAudience #Precision #Publisher #TVChannels #Websites #Podcasts #RadioStations

3 Trends Helping Advertisers Meet Audiences Where They Consume Media: To help marketers develop an effective, revenue-driving plan for the back half of 2023, we’ve compiled data and analyst perspectives in our ebook, “3 Trends Helping Advertisers Meet Audiences Where They Consume Media.” Download a complimentary copy to learn about:  * The TikTok takeover of time spent on digital video and social media  * A growth of connected TV advertising opportunities  * Consumer habits behind traditional radio versus podcasts   Grab your copy now to better meet your customers where they spend their time. Simply enter your information to obtain this content. A sales representative will be in touch with more information on Insider Intelligence's research offerings. Request Free!

The Trade Desk Intelligence reveals a compelling trend in its Open Internet Report 2024: consumers are rediscovering the open internet, a vibrant realm of news websites, CTV, and podcast networks where information flows freely. Read more about it here: https://hubs.ly/Q02nggCc0 #Attention #CanadianConsumer #DigitalAdvertising #OpenInternet #WalledGardens

Programmatic advertising continues to grow in podcasts globally. At Acast, we were keen to see the differences and similarities in these ads around the world, so we teamed up with our friends at @ Veritonic for a joint study that dives into the topic. In this new research, we explored the similarities and differences in the creative properties used in ads brought programmatically across the US, Australia and New Zealand, as well as EMEA markets. https://lnkd.in/eBs6CW3N

"50% of brand marketers said digital ad fraud has had no effect on their brands, while only 18% of agency executives said that." VAB President and CEO Sean Cunningham joins the latest episode of Ad Age's Marketer's Brief Podcast to talk about the disconnects between how brand marketers and agency executives see the media world. Findings that were unveiled from a first-of-its-kind study that VAB conducted with Advertiser Perceptions. Where else do we see this disconnect and what does this mean for the industry's efforts to ensure measurement transparency? Listen to the podcast here: https://lnkd.in/eyJ2cr8v #TransparencyMatters #Advertising #Measurement

This year was another one for the #advertising and #media history books, but not for the ways that marketers and media execs hoped for at the start of #2023. Brands’ advertising budgets never quite found their footing and the competition for ad revenue only got steeper. On top of that, the platforms are no longer reliable places to drive traffic or revenue but competing with their scale is a losing game. Plus #generativeAI is quickly finding its way into virtually every facet of the industry — for worse or better. In this final episode of the year of the Digiday Podcast, senior marketing editor Kristina Monllos and senior media editor Tim Peterson join co-hosts Kimeko McCoy and Kayleigh Barber to discuss some of the top trends from the past year and which challenges and opportunities are expected to continue in 2024.

Health Professionals! 🚨 Google Ads are getting pricier in 2024, and recent revelations from a Google Ads exec suggest it's time for a strategy shift. 💡 Consider reallocating your marketing budget! 📊 Recent studies show bilingual video ads are a game-changer: • Hispanics spend 13% more time on streaming content. • 17% more likely to connect TV streaming apps. • Social media influences 60% of Hispanic purchasing decisions. Learn from our recent article diving into these important study highlights  👉 https://lnkd.in/gCvs7Tiz 🌟 Leverage bilingual video campaigns with Doctores NOW for a competitive edge! 🎥🔥 #DoctoresNOW #HealthMarketing #BilingualHealthcare #HealthcareStrategy #BilingualAds #DoctorMarketing #DentistMarketing #HispanicMarket #DigitalHealth #MedicalMarketing