Nailing the industry zeitgeist is always tricky, but it's something we always strive for with the CTV Advertising Guide for Europe, making it a must-read for the industry each and every year. The 2025 edition will be published in September, with the print edition being launched on the trade press stands at DMEXCO. There's a lot of new narratives emerging in the European market, with various broadcasters already benefitting from the difficult decisions made in 2023/early 2024, alongside innovation in programmatic adoption and commerce media. If your company would like to be involved, either message me on here or get in touch via 'partnerships 'at' videoweek.com.
Excellent, thank you VideoWeek !
MD @ Mark.App | Head of Partnerships @ OCM Digital Media | Adtech Professional, Programmatic Advertising & Business Development
1wExtremely interested in this one! Since we operate across multiple EU countries we notice incremental deferencies between each country even all of them are part of Europe, both in audience prefences & on targeting methods of adsertisers. CTV is the new trend in Europe for sure & the upcoming 2-3 years will be pivotal to all the media planning patterns. Vincent Flood let me know if there is any part in which our group can participate.