Catherine Lofthouse

Overseeing programmatic excellence for Google's digital spend in EMEA for brand campaigns. Leading a team of 10 to fulfil programmatic execution.

Operating with Essence's activation team my role is being responsible for one of the UKs leading TELCO brands. I am responsible for driving all of the in house programmatic activation, ensuring day to day quality comes along side long term ambition. Ensuring day to day intelligence and initiatives are constantly driven back into the account. Above daily needs and overseeing campaign consistency a large part of my role is to conceive of and deliver on bigger and more ambitious programmatic… Show more

Operating with Essence's activation team my role is being responsible for one of the UKs leading TELCO brands. I am responsible for driving all of the in house programmatic activation, ensuring day to day quality comes along side long term ambition. Ensuring day to day intelligence and initiatives are constantly driven back into the account. Above daily needs and overseeing campaign consistency a large part of my role is to conceive of and deliver on bigger and more ambitious programmatic projects. These include test and learn strategy, roadmap, cross team integration and partner innovation. This has been delivered most notably in the form of extensive testing for autobid and custom algorithm bid strategies using DV360.

This heavily client facing role demands extensive knowledge and implementation of: cohesive programmatic strategy, GDPR compliance, tagging and TMS integration, remarketing solutions, performance driven optimizations, best practice integration, display and test & learn roadmap. Show less

Consulting on programmatic strategy at a global level across a number of clients in both the DR and BR space.

Consulting programmatic strategy on a a wide range of client's across the agency has allowed me to grow and develop my programmatic approach for both DR and Brand focuses. Learning skills sets to fulfill client needs - from finance, auto and B2B to fashion, luxury and parenting - I am able to understand client's needs with a breadth and depth of knowledge acquired through working on every client in the agency.

In an increasingly Client facing roll I have crafted my presentation skills… Show more

Consulting programmatic strategy on a a wide range of client's across the agency has allowed me to grow and develop my programmatic approach for both DR and Brand focuses. Learning skills sets to fulfill client needs - from finance, auto and B2B to fashion, luxury and parenting - I am able to understand client's needs with a breadth and depth of knowledge acquired through working on every client in the agency.

In an increasingly Client facing roll I have crafted my presentation skills to enable me to deliver a compelling story around programmatic content - which in the wrong hands can bore and disengage audiences. Communicating the complex, exciting and innovative features of programmatic media in a way that is engaging and meaningful is something I am able to do with confidence.

Managing the expectations, understandings and varying pressures of the client - trade desk relationship is another area of my roll which continues to grow. Being able to effectively mediate between a number of parties to deliver tangible end results is a skills set I have honed and continues to be abother key focus of my role. This is demonstrated through increasing programmatic investment in the company through presentations, RFI and RFPs. This is something which I have successfully achieved with impressive, quantifiable results. Show less

As part of the programmatic engagement team at Havas I have quickly learnt not only the subtleties of cross platform media planning, but the implementation and campaign optimization. On top of these technical skills I have been able to build a range of diplomatic and management techniques which have helped me develop both as a team player and a team leader.

Another key area of my role is to understand and make sense of the large volumes of data created by campaigns. Drawing meaningful… Show more

As part of the programmatic engagement team at Havas I have quickly learnt not only the subtleties of cross platform media planning, but the implementation and campaign optimization. On top of these technical skills I have been able to build a range of diplomatic and management techniques which have helped me develop both as a team player and a team leader.

Another key area of my role is to understand and make sense of the large volumes of data created by campaigns. Drawing meaningful three dimensional insights from campaign analysis and condensing this into a useful, informative and visually coherent presentation is another skill I have been able to refine in my roll. For this I have had to build a strong knowledge of how to use MediaMath, Mathclarity, Excell and DCM.

Building insightful programmatic plans is something with which I have repeatedly been successful at within my role. I understand that pushing for innovation while maintaining a bedrock of proven techniques, all within the limitations of a given budget, is essential to providing effective and progressive plans.

Day to day as part of the programmatic engagement team I have to troubleshoot, optomise and manage issues queries and requests coming from the wider team. Ensuring that activity is set live on time and continues to run smoothly is a key feature in my roll.

Fulfilling all of these rolls across a very wide number of clients across the agency - all with their own needs, preferences and technicalities - has meant that I have quickly and successfully been able to understand and implement my knowledge and understanding of programmatic planning, buying and optomisation. Show less