Andy Baker’s Post

Looking forward to the next webinar from Collingwood - which is a timely one for anyone working in a content-focused media and information business. The webinar will explore: 🧠 How are content propositions evolving? Is 'intelligence' key? 📊 How to make data-driven content decisions 💻 Understanding your audience and identifying underserved needs 🤖 How to leverage AI in content creation. Register using the link in the comments 👇 #B2Binformation #B2Bcontent #BusinessInformation

🤔 🤔 🤔 Thinking hard on content strategies, product dev, or just assessing how you build your teams? This coming Tues (7th) tune in and listen along to gain insight and benchmark how you're working compared to some of the the big names in our space! #b2bmedia #contentmarketing #productdevelopment

Be specific when creating #B2B #content ⤵ Powerful content with the potential to convert the reader is specific. Talk details, give examples, offer concrete solutions. Back your content with real data & case studies. After all, B2B audience wants solutions. Not vague concepts. Deliver that. #b2bcontent #b2bcontentcreation #b2bcontentmarketing #contentstrategy #contentwriting #contentwritingtips

Are you in the B2B sector and looking to revolutionize your media content? Meet Creative Frontiers: An award-winning communications company leading the charge! What sets us apart? Behavior Change Methodologies: We don't just create; we drive change through our content. E-learning & Animations: Engaging, informative, and simply top-notch! AI-driven Creativity: Blending the best of tech and creativity for unmatched results. The future of B2B media content is here, and it's dynamic, innovative, and designed with #BehavioralDesign in mind. Ready to step up your game with Creative Frontiers? #B2BInnovations #AIinCreative #LearningThroughAnimation

Shakespeare once penned: “To gate or not to gate—that is the question.” If only ol' Bill knew what kind of consternation this question has wrought. In NetLine's opinion, #B2B organizations SHOULD gate their content. 📝 ➡ https://ow.ly/WxNk50R79c5 For all the talk about users being skittish of gated assets, the brilliant Andy Crestodina proved in a 2021 study that MARKETERS are, in fact, the ones less comfortable with the practice. [1] The data supports Orbit Media Studios findings, as NetLine found that B2B professionals consumed 14.3% more gated content YOY. Does this mean you should gate EVERYTHING? 🤔 Of course not. ⛔ As Robert Rose wrote on the subject in September 2023, "You can’t create #content to both move a buyer in their journey AND create an audience member of your content." [2] Said differently, you need it all: Gated and Ungated content. 🤝 Find out which gated content does best to demonstrate #intent and which formats work best at each stage of the buying journey in NetLine's 2024 State of B2B Content Consumption and Demand Report: ➡ https://ow.ly/WxNk50R79c5 cc: Informa Tech, Informa, Content Marketing Institute, Informa Engage #b2bcontent #contentstrategy #b2bmarketing #formats #gatedcontent #ungatedcontent #intentdata #buyersjourney #research

You can’t write effectively for today’s #B2B audiences without an in-depth understanding of their business. This means that you need a subject matter expert to get into the weeds on the “why,” “what,” and “how” of what you’re offering. Learn more about the role of the content strategist in our latest blog post. https://bit.ly/4bImwWz #StrategyVersusContent #ContentStrategy #BrandStrategy #CampaignSuccess

The value of human-sourced #thoughtleadership is only growing in a time of AI content saturation. B2B #brands should lean into this and focus on giving their audiences what they want: the type of relatable content they can “geek out” on. https://buff.ly/3zy8Mje #ContentMarketing #B2Bmarketing

Though the term "content is king" was coined in 1996, the statement still rings true, especially for those who aim to gain the love, trust and engagement of their prospects and customers. Unlike the 90s, there are now an overwhelming amount of channels and content types to manage, as well as an increasing number of buyers in a decision-making unit to tailor content to... With this in mind, B2B Marketing and Canto are hosting a roundtable to discuss the challenges senior marketing leaders face when it comes to creating and managing their content. This roundtable is your opportunity to: 🟠 Understand the challenges and barriers that your peers face in B2B content creation, marketing and scaling. 🟠 Based on these challenges, understand where you may be able to make your content work better. 🟠 Learn which solutions your peers have found, and share your own nuggets of content wisdom. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝘆𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗯𝗲𝗹𝗼𝘄: https://okt.to/jD4oSg #B2B #Content #Roundtable

Ever wondered why some articles become the talk of the B2B town? How do they stand out from the noise⁉️ Let's explore the essence of crafting content that not only informs but also transforms our professional circles. Creating thought-provoking content is about more than just sharing expertise. It’s about fostering a conversation that resonates deeply with your peers. Here's how I navigate this landscape: 1. Solve Real Problems: I start by identifying pain points within my industry. This isn't about guessing but engaging with my network to deeply understand their challenges. By addressing these specific issues, my content becomes an indispensable resource. 2. Stimulate Intellectual Engagement: I aim to challenge conventional thinking. This involves presenting well-researched, contrary viewpoints that provoke discussion and encourage readers to question the status quo. It’s not just about what your content covers, but how it makes your audience think. ✅ Innovative Approaches: I’ve found immense success in co-authoring pieces with industry peers. This approach not only diversifies the perspectives in the content but also expands its reach. In addition to co-authoring, Integrating interactive elements like polls, quizzes, or even simple Q&A can transform passive readers into active participants. As we continue to navigate the complexities of B2B marketing, let’s challenge ourselves to be not just creators but connectors. - - - Explore more on how we can revolutionize B2B content together at 💻 https://lnkd.in/exUge7jg #ContentCreation #B2BMarketing #DigitalMarketing #Storytelling #BusinessStrategy P.S. If you find this approach as transformative as I do, please ♻️ repost to spread the word!

AI tools, ideal content types, and more are on the minds of challenged but optimistic B2B marketing leaders. Register for the “What’s Cooking In Content Marketing?” webinar—part of the Demand Gen Report “Buyer Insights & Intelligence” series— happening tomorrow to find out more.    #B2BMarketing #ContentMarketing #AIcontent #Webinar #Bii23  Demand Gen Report https://bit.ly/44iA3AM