VideoWeek’s Post

Many businesses only consider a brand protection solution when they have been inconvenienced by a serious counterfeiting problem. Here are five problems that can trigger a business to invest in brand protection: - Being caught out by poor customer reviews, caused by counterfeits - Having to fix a strained relationship with a distributor due to a diversion problem - Starting to worry about brand heritage due to unsafe counterfeits in the news - Struggling to maintain premium pricing because of many cheap counterfeits - Realising that members of the legal team are distracted from their core duties The importance of a hard-to-counterfeit and intuitive-to-authenticate physical brand protection label is instinctively understood. The benefits of a digital brand protection solutions are slightly less well understood. Click here to find out more about De La Rue's Traceology® digital anti-diversion and anti-counterfeit solution: https://hubs.ly/Q02jGJsV0

Very pleased to let everyone know that the first three webinars in the Stobbs IAM Brand Protection Expert Eye Online series are now available to view on demand - recordings can be accessed through registration via the links below. The first three titles are:  1. An overview of brand protection in 2023  https://lnkd.in/eKCcC5KV  2. The return-on-investment (ROI) of brand protection  https://lnkd.in/epnZ-YyY  3. The life cycle of brand protection  https://lnkd.in/eB3WbXte #brandprotection #monitoring #analysis #enforcement #intangibleassetmanagement

Counterfeit products can be difficult to detect and can cause significant harm to your brand's reputation. Not only do they undermine your brand's authenticity, but they can also pose serious safety risks to your customers. By proactively monitoring your brand and taking steps to prevent counterfeiting, you can protect your brand's reputation and maintain the trust of your customers. Have you established a brand protection strategy? Contact us today for a brand protection assessment!

🎯 Incorporating a strong brand protection strategy is crucial to safeguard your brand reputation and revenue. Counterfeiters are persistent and it is impossible to eliminate them in one attempt. 🎯 It is important to understand that brand protection is an ongoing process that doesn't end when one counterfeiter decides to stop their activity. Stay vigilant and consult with experts to ensure your brand is protected. #BrandProtection #BrandReputation #BrandSafety #CounterfeitPrevention #AntiCounterfeiting #BrandSecurity #BrandValue #BusinessProtection #IntellectualProperty #BrandEnforcement #BrandManagement #TrademarkProtection #OnlineBrandProtection #BrandLicensing #BrandStrategy

Quality of Environment. Brand Safety. Transparency. These are the must-have elements of premium video transactions. See why these factors are essential in our “Buying Premium Video: A Definitive Checklist" from the FreeWheel Council for Premium Video and the VAB.

How does an investigator protect a brand? 🔎 A brand has things that are valuable to people. Whether it be a service, product or good. That's why having a Brand Protection programme can be so important. And this is exactly what a programme is explained by Ron. #brandprotection #privateinvestigator #investigators

Top 10 considerations for creating an effective anti-counterfeiting program. Graham A. Hood of Smart & Biggar shares his insight on this key component of any effective brand protection strategy. https://hubs.la/Q02dncq80

Is ignoring bad actors a good strategy for brand protection? 🤔 Let's hear from Rob Hoge, Director of Intellectual Property at Nautilus Inc., as he sheds light on the cost of inaction when dealing with infringers. Watch the full video here: https://hubs.li/Q01-27Wk0 #BrandProtection #IntellectualProperty #Infringement #BrandStrategy

Keeping employees safe and ensuring they feel safe are two different challenges; successful companies must proactively look for ways to address both. Maintaining actual safety is a fundamental requirement of doing business but you should also look at the perceived safety of your business. For example, employees might be safe, but a history of unsafe incidents might make them feel otherwise. Conversely, businesses may have effectively positioned themselves as a safe and trustworthy organization but have neglected to make operational changes that match their message. The perception of safety is critical in maintaining trust, brand loyalty, and credibility with both customers and employees. Let SEC help implement programs that not only make people feel safe but improve the actual safety within their environment.