Alexandra Balazs’ Post

Here’s to a year of blazing triumphs, and a future even brighter. Read more here https://lnkd.in/dhaJDEfJ #GoldenMaketingActivations #GoldenMarketingPartnerships #BTLMarketing

Advisors... if you want your marketing to rock this year, what will you STOP doing? Here's a quick flashback to my thoughts on "What is the ONE thing advisors should do to be successful in 2024?" at Future Proof

For the third year in a row I had the pleasure of being on the judging panel for the Marketing Society awards today. It's always fun and inspiring and great to share views with the other judges. Top three takeaways from me: 1. Consider how ambitious the objectives of the campaign are. 2. Showcase an original campaign while always staying true to your brand. 3. Don't over-complicate: a solid single idea, executed well is more impressive.

1-Week Out! Next Thursday I get to present to Club Ichi about how to stand up a proper field marketing org. Growing the events team from traditional Trade Shows into targeted field marketing isn't as complicated as it might seem if your strategic and intentional. It's Thursday May 30 11-12:30pm CST via Zoom 🖥 🎓 Instruction: Learn to answer the questions...How is field marketing different from regional marketing? How can you consistently implement programs across regions? How do you measure success? How do you scale the program? ✍ Workshop: Evaluate your current program, identify the assets that can be "rinse and repeat" and the ones that need to be customized per program, and identify the staffing and reporting needs required when expanding a field marketing program. Registration now open! https://lnkd.in/gBG6vRpE

The Drum Awards Season is here, and the Digital Advertising Awards have been given an extended deadline until September 16th, so plenty of time left to enter 🎉 To help you out, here's my top #tipsforsucess; as a judge this year: 1. Stay focused on the award criteria: no matter how great your story is, it won’t matter unless it’s relevant to that specific category. 2. Be human. We're reviewing 100s of entries around the world. Buzz words, or corporate talk is not a success criteria. Make if fun. Make it relevant. Showcase your successes, your failures, and your values that made you proud of your entry. 3. Get the judges attention. Being innovative and creative with your entry will make it fun, relatable and make your entry 'pop' over the many days we will be reviewing the submissions. 4. Don't copy and paste the same entry into multiple categories. This is noticed and doesn't showcase how good your entry is for the one category it should be in. If the same campaign is appropriate for different categories then ensure they are bespoke entries aligned to the specific award and it's success criteria. ....and most importantly. Good luck and enjoy it!! 🙌 https://lnkd.in/e5WEN_C9

⏳ One more day to go! Are you attending the Mid Yorkshire Chamber of Commerce MY Conference Kirklees at John Smith's Stadium tomorrow? We'll be there along with Fantastic Media to share insights on effective PR and marketing for businesses 🚀 From crafting compelling campaigns to harnessing the power of digital platforms, come and talk to us if you need help navigating the ever-evolving landscape of marketing👋 #yorkshirebusiness #pragency #marketingagency #networking

Can't wait to speak at MKTG WMN's upcoming Revenue Driven Marketing workshop on April 24th! Are you looking for ways to maximize efficiency and crush your 2024 revenue goals? If so, I highly recommend attending. You'll gain valuable insights and actionable strategies to boost your success 🚀💰 All registration details are provided in the comments below ⬇️ See you there! #revenuemarketing

At Digital Influence, we aim to do more than just offer great digital marketing. 🌟 Last week, we hosted our first Lunch & Learn of the year with Richard Smith, focusing on creating a high-performance culture to set our clients and their teams up for more wins in 2024. These events are fundamental to our mission. We aim not just to help our clients and their teams reach their targets but also to exceed them, underscoring our commitment to collective growth and shared success. 📚 #marketingnz #digitalmarketingnz #businessnz #contentmarketingnz #videomarketingnz #SmallBusinessNZ #salesnz #mindsetmatters

Talk about marketing wizards 🧙♂️ Dive into our 2024 list of the BRIGHTEST and KINDEST minds in the biz. Discover them here: https://amschool.click/top

Another great The Marketing Meetup webinar this morning on putting together better briefs by Gareth Turner from Big Black Door. Gareth's got a wealth of experience developed over 25+ years in the industry and his excellent talk was laced with some succinct gems: "A brief is your strategy on a page" "It's called a brief not a long, with every word earning it's place" "If you aren't clear how can you expect to get great work" "If you've got two things you want to talk about, that's two briefs" "Be precise about the challenge not the solution" "Clients get the creative work they deserve" A brief is the bridge between the objective and the creative. It should be clear, focused and distilled into what's relevant around a single challenge, avoiding vague, broad statements and too much information. A clear brief ensures understanding of the challenge, allowing your agency/creative team to develop an engaging and compelling solution that identifies a truth your audience recognise. Thanks to Gareth, Joe Glover and Cambridge Marketing College #Briefs #Marketing #CampaignBriefs #CreativeDevelopment