VideoWeek’s Post

🌟 Spotlight on Our Latest Campaign 🌟 We're thrilled to unveil our latest TV campaign, strategically crafted to maximise awareness and drive ticket sales for The Great Caravan, Motorhome and Holiday Home Show. Targeted Reach: Attract potential attendees within a 2-hour drive across multiple platforms, ensuring maximum reach and impact. Streamed TV Advantage: Streamed TV platforms collect data on viewers' preferences and habits, allowing for highly targeted ads that reach specific demographics, interests, and geographic locations. This precision allows us to engage directly with our intended audience. Performance Tracking: Ad performance is crucial to delivering results; we track TV ad performance in real time, enabling us to adjust strategies quickly and ensure optimal results. Catch the TV advert on your favourite streamed TV platforms!

📻🎧 Excited to share some insights on how to kickstart your business advertising with the incredible FLY 103.1 radio station! 🚀🎙️ 1️⃣ Vast Audience Reach: FLY 103.1 boasts a broad and diverse listener base, allowing you to connect with potential customers from various backgrounds and demographics. 2️⃣ Local Relevance: Radio's local focus ensures your message resonates with the community, building trust and loyalty among customers in your area. 3️⃣ Engaging Content: With witty hosts and captivating shows, FLY 103.1 keeps listeners tuned in for more, giving your brand ample exposure throughout the day. 4️⃣ Cost-Effective Solution: Radio advertising often offers competitive pricing, making it an affordable option, especially for small and medium-sized businesses. 5️⃣ Consistent Brand Presence: Frequent radio ads reinforce brand recall, keeping your business at the forefront of customers' minds when they're ready to make a purchase. Take the leap and explore the power of radio advertising with FLY 103.1 to elevate your business to new heights! 🎯📈 Let's tune into success together! ���🔊 #RadioAdvertising #FLY1031 #MarketingTips #BusinessPromotion #RadioPower #jvcbroadcasting

Did you know Connected TV is the preferred entertainment option for Millennials & Gen Zers, only second to social media? 📺 CTV is taking the world by storm with 117 daily million users in the United States. For advertisers, this is a unique opportunity to connect with a younger audience effectively & achieve exceptional results in this dynamic landscape. Ready to #PressPlayForContextualTV?: https://hubs.li/Q02rhtVN0 #CTV #ContextualTV #ContextualAdvertising #Advertisers

📻🎙️ Radio: The Unsung Hero of Advertising 🎯💼 In a world dominated by TV and digital ads, radio emerges as a powerful tool for advertisers! According to a recent article by Radio Ink, radio offers unparalleled benefits that TV simply can't match. Here's why you should consider tuning in to radio advertising: 📈 Higher Return on Investment: Radio delivers a higher ROI than TV, helping businesses make the most of their ad spend. 🎯 Targeted Audience: Radio allows advertisers to reach specific demographics with tailored messaging, ensuring the right people hear your ad. 📺 Escape TV's Clutter: With so many ads vying for attention on TV, radio provides a refreshing alternative that cuts through the noise. Check out the article below to learn more about radio's unique advantages, and consider adding it to your advertising mix! #radioadvertising #ROI #targetedaudience https://lnkd.in/gJfThZuJ

OTT ads are changing the game – reaching you directly through streaming devices and smart TVs. Here’s how! Why Over-The-Top? Because there are no middlemen! OTT skips traditional TV companies, giving you direct access to targeted viewers. OTT isn't just for brand-building. It guides viewers through the marketing funnel, reaching, engaging, and converting.  Also, OTT lets you aim ads based on interests, demographics, and locations. OTT Ad Best Practices ✔️ Make sure your videos fit all kinds of screens, not just big ones. ✔️ Shorter is sweeter - go for 15-30 seconds for ads that can't be skipped. ✔️ Get creative and personalize videos based on when, where, and who's watching Follow us for more OTT advertising info! #marketingstrategies #videoad #advertisingtips #videomarketingtips #OTTAdvertising #VideoAdvertising #videomarketing #videomarketingtips #videomarketingstrategy

We recently shot a few TV ads with Andrew Dickinson and got a chance to do a catch up on the success of the campaigns. I struggle doing interviews on screen and asking anyone to review our work — I always prefer behind the camera but I’ve realised how important it is for anyone in business to be creating content. It helped a lot with Andrew making it easier to ask questions and get great answers! We’ve been working in TV production for decades and making video for almost 30 years. But never have I enjoyed using a platform more than sky adsmart — literally we can target better with it than any other platform in terms of demographics and psychographics of customer profile. It’s ridiculous and cost effective. The big take away on this video for me personally is that we should all be asking our clients how well we perform and showing others the results. I can spend all day preaching how well we work as a team and the level of content we produce. But it’s ALWAYS better when you hear it from others that have tried the service and found good results. So. Go ask your clients to leave a review, comment or better still a video about how you work. Big thanks to our team at CREATIVE 3 MEDIA™ for the graft and creativity.

🟩 Hulu Ads ＞ 📺 Local TV Ads Exciting news for small local businesses! Hulu has launched its own Ads Platform, giving businesses access to targeted advertising on Hulu, Disney +, and ESPN. With campaigns starting at just $500, businesses can now reach their desired audience with specific characteristics, demographics, interests, and more. This means that local businesses can take advantage of the benefits of streaming platforms for their advertising needs. Say goodbye to traditional local TV ads and hello to the future of advertising with Hulu Ads. 🤔Interesting In Running Ads on Hulu, Disney +, or ESPN? Shoot me a message and let's get started!

Much has been made of the aging of sports audiences on linear TV. But Antenna data indicates that live sports are attracting younger audiences across a number of different platforms and fan types. For instance, Antenna data indicates that one in three sign-ups to NBA League Pass during the last full season period came from consumers aged 18‒34 years old. In fact, NBA League Pass earned half of its sign-ups from users below 45 years of age — +6pts higher than Antenna’s U.S. Universe. Antenna also finds that Peacock attracts sign-ups from a young audience during its key sports moments. Over half of sign-ups to Peacock during each of those moments’ opening periods came from users less than 45 years old. Check out the full post here: https://lnkd.in/ewnQTvxa #svod #sportsmedia #sportsstreaming #subscriptionmedia #data #analytics #subscriptioneconomy

🪞 Channel 4's "Mirror on Class and #SocialGrade" questions media industry stereotypes, portrayal pitfalls and the relevance of the #socioeconomic grade system. Learn more about how #TV is rethinking audience demographics and inclusive on-screen representation - read the full business case on egta's Knowledge Hub.

Understanding your audience is essential to effectively communicating with them. Knowing their preferences and habits allows you to tailor your message to resonate with them. For instance, older adults in the US tend to spend more time watching TV than younger generations, so consider advertising on TV if you're trying to reach this demographic. #mediatrends #tvadvertising #tvtrends #advertising #marketing #marketingandadvertising