Steve Silvers’ Post

Kantar BrandDynamics is receiving important signals from Telco providers... are we seeing a big switch in consumer favourites? 👀 In the last year, newer category entrants, such as Lebara, Asda and SMARTY Mobile, have picked up 3.1% Mental Market Share (otherwise known as Demand Power) at the expense of the bigger players in the category. Established Telco giants need to boost their signal and watch out if consumers continue to swipe left 👈 #telco #telecommunications #BrandTracking #KantarBrandDynamics

Kantar BrandDynamics is receiving important signals from Telco providers... are we seeing a big switch in consumer favourites? 👀 In the last year, newer category entrants, such as Lebara, Asda and SMARTY Mobile, have picked up 3.1% Mental Market Share (otherwise known as Demand Power) at the expense of the bigger players in the category. Established Telco giants need to boost their signal and watch out if consumers continue to swipe left 👈 #telco #telecommunications #BrandTracking #KantarBrandDynamics

Kantar BrandDynamics is receiving important signals from Telco providers... are we seeing a big switch in consumer favourites? 👀 In the last year, newer category entrants, such as Lebara, Asda and SMARTY Mobile, have picked up 3.1% Mental Market Share (otherwise known as Demand Power) at the expense of the bigger players in the category. Established Telco giants need to boost their signal and watch out if consumers continue to swipe left 👈 #telco #telecommunications #BrandTracking #KantarBrandDynamics

Kantar BrandDynamics is receiving important signals from Telco providers... are we seeing a big switch in consumer favourites? 👀 In the last year, newer category entrants, such as Lebara, Asda and SMARTY Mobile, have picked up 3.1% Mental Market Share (otherwise known as Demand Power) at the expense of the bigger players in the category. Established Telco giants need to boost their signal and watch out if consumers continue to swipe left 👈 #telco #telecommunications #BrandTracking #KantarBrandDynamics

Measurement challenges have plagued retail media networks from the start, but we have good news for CPG advertisers. Rippl, our new data and media network, makes it easy to evaluate campaign performance across individual or multiple retail networks. Learn more in our latest blog, "Can advertisers overcome RMN measurement challenges? Exploring the Rippl effect." https://lnkd.in/gvGkNmxb #RMN #retail #CPGs

Discover how Supreme Mobiles leveraged GfK's insights to stay agile in a dynamic market, offering exceptional value to their customers. Ready to achieve sustainable growth and increase market share? Connect with GfK today. #CustomerSuccess #MarketInsights #StrategicPartnership https://lnkd.in/daMkSpDQ

Struggling to drive #retailmedia results? The answer might be in your reporting. While the number of retail media networks (RMNs) increases, so do their varying reporting standards. According to Sean Irwin, lack of reporting standardization makes it difficult for advertisers to know where to invest across RMNs. So, what's next? Our experts make their predictions in our new episode of The Lead: https://bit.ly/3RmyBcv

The increase in channel diversity is noteworthy, but e-retail does not have as many instant messaging (IM) or video users as other industries. The lower usage of some digital channels compared to other sectors poses an interesting question: are these consumers happy with the contact options offered by online retailers? The answer provides online retail brands with a unique opportunity for differentiation. Learn more in the latest Teleperformance Business Insights Lab report. Download now. https://lnkd.in/gfybPSzZ #Proud2beTP #TPBeInspired @Teleperformance

#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs Tech providers are the digital backbone of retail media.   A wide range of technology providers are contributing their expertise to make retail media networks successful, including: ⭐ Software platforms ⭐ Data insights ⭐ Hardware These innovators are developing a robust tech infrastructure to connect stakeholders and meet their desired outcomes like: ✅ Scalability ✅ Productivity ✅ Profitability Here's a look at tech providers’ retail media objective, needs and benefits. What would you add? Tomorrow, we’ll look at the stakeholder group at the heart of retail media: consumers. #retail #ecommerce #media #tech

𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐏𝐚𝐲𝐦𝐞𝐧𝐭𝐬 𝐌𝐞𝐝𝐢𝐚 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬 𝐢𝐧 𝐑𝐞𝐭𝐚𝐢𝐥: 𝐀 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐒𝐧𝐢𝐩𝐩𝐌𝐞𝐝𝐢𝐚’𝐬 𝐓𝐨𝐦 𝐁𝐮𝐫𝐠𝐞𝐬𝐬 🗝️ The retail media juggernaut is showing no signs of slowing down as retailers seize the opportunity to monetize first-party consumer data. Payments media networks (PMNs) are emerging as the next frontier, extending the reach of CPG advertising while revolutionizing the loyalty landscape. From empowering CPG brands to connect with millions of banking customers to providing loyalty benefits for shoppers and top-of-wallet status for banks, PMNs are reshaping the retail advertising ecosystem in profound ways. As president of SnippMedia, Tom Burgess is leveraging his years of digital advertising and loyalty experience to ignite exciting new opportunities in the PMN space. Tom and I discuss the multi-stakeholder benefits of PMNs along with best practices, pitfalls, and future possibilities as retail media and payments media networks converge. 𝐂𝐇𝐄𝐂𝐊 𝐎𝐔𝐓 𝐓𝐇𝐄 𝐅𝐔𝐋𝐋 𝐄𝐏𝐈𝐒𝐎𝐃𝐄 https://bit.ly/3vlbmYb Episode highlights: ✅ How PMNs complement and amplify the benefits of retail media networks. ✅ Why flexible redemption models enhance shopper participation and loyalty. ✅ How SKU-level offers are changing the PMN game. ✅ Why offsetting interchange fees is no longer an elusive goal for retailers. Snipp Interactive, John Anthony Gumatay #retailmedia #retailmedianetworks #digitalmarketing #topretailexperts #spieckermanspeaksretail