Teads’ Post

Well worth a look if you're involved or interested in the evolution of CTV in the UK. Macro consumer trends, global business moves and technological changes are colliding to create huge opportunities in the CTV space. This report looks at both consumers and marketers to help brands and agencies navigate opportunities in this exciting new landscape.

Yesterday, I came across something interesting! Microsoft Advertising now allows brands to incorporate visual content into their campaigns using CTV Ads. Streaming services and Smart TVs are expected to remain popular for a while, so utilizing these platforms is a cost-effective way to convey brand stories with more data than traditional methods. These ads are not limited to Bing alone; they appear on various publishers and partner sites. Microsoft has undergone numerous changes in recent decades, and it will further expand its presence, especially with advancements in AI. Here are some points for those not utilizing CTV in their advertising campaigns. Attributes of Video & CTV Ads CTV advertising provides in-depth and immediate analytics that cannot be achieved with traditional TV advertising. Advertisers can obtain specific data regarding viewer engagement, the time spent watching, and even how viewers interact with ads. This allows for more accurate campaign modifications and measuring return on investment. Cross-platform integration in CTV ads allows for programmatic purchasing across various publishers, utilizing real-time bidding to increase exposure among different types of viewers. With CTV we can harness the power of interactive visual storytelling. Video advertisements use advanced technology such as high-quality resolution and adaptable bitrate streaming to provide the best visual quality, creating an impactful platform for sharing captivating brand stories. Engaging in CTV advertising has brought about a significant transformation. Picture combining the impact of narrating with the capability to reach individuals through various platforms and receive immediate feedback on its progress! It feels as if you are conversing with your audience and adapting on the go. We no longer have to rely on guessing – with access to data, we can ensure our message resonates perfectly every single time. The main focus is on forging authentic connections and maximizing every interaction.

🌟 Transforming Ad Experiences: CTV's Innovative Leap 🌟 In the dynamic world of advertising, CTV platforms are pioneering a new era with non-traditional ad formats. These innovations aren't just about pushing boundaries; they're about enhancing viewer experiences and opening up new opportunities for advertisers. Home Screen Takeovers: A fresh approach to integrating ads seamlessly into viewers' lives. Interactive Ads: Replacing traditional ad breaks with engaging content, setting a new standard for viewer engagement. 💡 Why It Matters: This shift towards non-traditional ad formats is crucial for creating a more immersive and enjoyable viewing experience for consumers, while also providing advertisers with effective ways to connect with their target audiences.

From eMarketer: Social #media and #streaming apps drive rapid growth in video ads In 2024, in-app video ads will capture over 30% of total US #mobile #advertising spend for the first time. Driven by placements in #socialmedia, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues. - Video ad spending is a rapidly increasing part of in-app advertising. In 2020, just over a quarter (26.7%) of in-app ad spending went to video ads. That figure will reach 36.8% in 2024 and 37.5% in 2025. - In-stream ads are a big driver. Most video streaming services, such as Hulu and Netflix, are very difficult to watch on the mobile web. As ad-supported OTT continues to grow, this will contribute to the rapid increase in mobile #video advertising. - Social platforms also continue to push video advertising. Social platforms will sell $43.03 billion in native video ads in 2024, with virtually all of it on mobile. TikTok’s ad business alone will grow 31.0% YoY in 2024—and it’s mostly video. Instagram also continues to grow on a larger base—but at a slower pace. - Video spending is also being bolstered by some #gaming ad dollars shifting to brand advertising. Although it remains a small part of the overall video ad spend, some brands have explored full-screen video advertising within games and other apps. https://lnkd.in/eNmd8XXG

"Interactive CTV Ads: How They're Changing the Game in Ad Engagement" AdTech Community, I've been closely watching the evolution of Connected TV (CTV) advertising, and one trend that's impossible to ignore is the rise of interactive ads. Here's my take on how companies like SmartyAds and KORTX are revolutionizing viewer engagement: Next-Level Viewer Engagement: Interactive ads on CTV platforms are turning the tables on traditional ad viewing. By introducing elements like clickable links, quizzes, and QR codes directly on the TV screen, these ads are converting passive viewing into an active experience. Imagine viewers engaging with your ad in real-time, directly from their couch. From Passive to Active: The beauty of these interactive ads is their ability to transform the passive act of watching TV into an interactive experience. This shift not only captivates viewers but also opens up new avenues for engagement and brand interaction. It's a radical shift from the way we've traditionally thought about TV ads. Seamless Integration with Digital Actions: What's really exciting is how these interactive elements link viewers to digital actions. Scanning a QR code to learn more about a product or making a purchase becomes part of the viewing experience, seamlessly bridging the gap between advertisement and action. Data-Driven Personalization: The targeted nature of these ads, powered by the rich data capabilities of CTV platforms, means ads can be more relevant and personalized than ever before. This isn’t just good for advertisers; it’s great for viewers who see more relevant content. The Future of Ad Engagement: We're just scratching the surface of what's possible with interactive CTV ads. As this technology evolves, I'm expecting to see even more innovative features that push the boundaries of viewer engagement. I find this trend fascinating. What are your thoughts? Are you seeing similar trends in interactive CTV ads? What features do you think could be next? #AdTech #CTVAdvertising #InteractiveAdvertising #FutureOfEngagement

U.S. consumers are enjoying streaming and social video content. According to EMarketer's 2024 forecast, 78.3% of people will be digital video viewers. Savvy marketers will focus on social video and CTV simultaneously, allocate budgets correctly, be prepared to create long-form videos, creatively use AI, and target older audiences on TikTok. #Marketing #MarketingStrategy #Video

Today marks a significant milestone for Sky New Zealand with the official launch of digital advertising on our streaming service Neon. Not only are we the first SVOD to launch ads in New Zealand but it's an important step for Sky as we look for ways to make our premium content accessible to all New Zealanders in ways that work for them. * Neon will have an exceptionally light ad load - less than a minute per show on the Basic with Ads tier plus exit-able ads when paused. This means less clutter and higher attention for our advertisers and the best possible user experience for our customers. By comparison well-known SVODs overseas have 4-5 minutes per hour and free streamers have even more. * With content costs rapidly increasing, introducing ads helps us to keep price increases to a minimum while retaining premium shows such as House of the Dragon, Yellowstone and True Detective (Season 4: Night Country (pictured) launching at 6pm tonight Monday January 15!) *This offering is already proving extremely popular with advertising agencies and clients with 49 of NZ's top tier brands booked to date and media teams showing real interest in connecting with our younger, highly-engaged and female skewed audience in a premium environment. *A huge cross-functional effort from Sky teams across Technology, Product, Customer and Ad Sales, today's launch is just the beginning of our plans to unlock digital audiences for our advertising partners. Dan Kelly Ben Gibb Fiona Murray Max Havaux Brett Radford Reuben Wiremu

📺🚀 Exciting News for Businesses! The Future of TV Advertising is Streaming! 🚀📺 🌐 In an era where digital innovation reigns supreme, businesses are making a smart shift towards streaming networks for advertising. 🌐 Whether it's showcasing commercials or creating dedicated TV apps, the benefits are endless! Here's why you should jump on the streaming bandwagon: 🔹 Wider Reach: Streaming platforms like Roku, Google TV, and Amazon Fire TV boast millions of users hungry for content. By tapping into these networks, your brand can effortlessly reach a massive, engaged audience. 🔹 Targeted Marketing: Say goodbye to generic ads! Streaming networks allow for precise audience segmentation, ensuring your content reaches the right people at the right time. Personalized advertising is the name of the game! 🔹 Interactive Engagement: With interactive features, viewers can engage directly with your brand through quizzes, polls, and calls-to-action. This bridges the gap between passive viewing and active participation. 🔹 Data-Driven Insights: Streaming networks provide detailed analytics, offering invaluable insights into viewer behavior, preferences, and engagement patterns. This data-driven approach lets you fine-tune your strategies for maximum impact. 🔹 24/7 Visibility: Your TV app keeps your brand visible round the clock. Imagine having a virtual storefront that's accessible anytime, anywhere. It's like having your very own marketing channel at customers' fingertips! 🔹 Seamless Experience: Consumers are embracing the convenience of streaming, making it the perfect platform to deliver your message. A smooth viewing experience translates to positive brand association. 🌟 Why Choose Bernard Beacon Marketing Technology, LLC? 🌟 🔥 Looking to dive into the streaming realm? Look no further than Bernard Beacon Marketing Technology! 🔥 ✅ Expertise: With years of experience, we've mastered the art of creating captivating TV channels on Roku, Google TV, and Amazon Fire TV networks. ✅ Customization: Your brand is unique, and your TV app should reflect that! We tailor each channel to match your identity, ensuring a seamless brand experience. ✅ Innovation: Stay ahead of the curve with cutting-edge features and interactive elements that'll captivate your audience and keep them coming back for more. ✅ Data-Driven Strategies: We understand the importance of data. Our strategies are fueled by insights, guaranteeing your content resonates with your target audience. ✅ Support: From conception to launch and beyond, our dedicated team provides unparalleled support, making your streaming journey smooth and successful. Don't get left behind in the world of traditional advertising 📈 Embrace the streaming revolution with Bernard Beacon Marketing Technology and unlock a world of possibilities for your brand! 🚀📺🌟 #StreamingSuccess #

At Opti, we specialize in Connected TV (CTV) advertising solutions designed to amplify the impact of your video production for brand clients. Here's how we empower video production companies to deliver success: 1. For Your Brand Clients Targeted Reach: We go beyond demographics. Our platform allows you to serve ads to highly relevant audiences who are actively engaged with streaming content. No more wasted impressions! Maximized Efficiency: Eliminate ad spend on irrelevant markets. We focus on placements that matter, with non-skippable options for guaranteed viewership. Measurable Impact: Quantify the ROI of your video production efforts. Track key metrics and demonstrate the true value of video content to your clients. Premium Placements: Showcase your client's videos on high-quality streaming apps, ensuring a premium viewing experience for their target audience. 2. For Video Production Partners Enhanced Value Proposition: Stand out from the crowd. Offer your clients measurable CTV advertising alongside your video production expertise, increasing client retention and recurring revenue. Data-Driven Insights: Gain valuable audience intelligence from CTV campaign data. Use these insights to tailor future video content for maximum impact. Shared Success: Our transparent revenue sharing model rewards your successful campaigns. The better the performance, the more you earn. ----- Partner with Opti and turn your video production services into a powerful growth engine for your brand clients. Let's connect! We'd love to discuss how CTV advertising can elevate your video production offerings. https://lnkd.in/eJMQtfGt

Half of CTV users want to buy directly from TV ads. Almost all of Gen Z wants an interactive experience around their content. Come talk to me about how Agora enables Live Shopping, user interactivity and much more over your content: https://lnkd.in/gsi-m4RH