Michael Manske

🚀 AI revolution at Axel Springer's Welt 2/n 🚀 Fewer ties, more beards, and a woman (CEO Carolin Hulshoff Pol) as the boss: But apart from that, the photo below resembles an image that is missing from no WELT chronicle. In December 2012, Oliver Michalsky pressed the button that activated the paywall on Welt.de - the entry into the monetization of digital content through subscriptions, which is economically crucial for publishers. Yesterday, it was Jean Mikhail (left) who pressed the button - thus lifting WELTgo! onto the website. WELTgo!, the new AI-powered digital assistant, helps our users retrieve useful or otherwise interesting information in various topic areas. Interactive, personalized, of high quality through integration with the WELT archive - and completely free for WELT digital subscribers. Try it yourself: https://go.welt.de/ Feedback is welcome to me (olaf.gersemann@welt.de), product owner Moritz Seyffarth (moritz.seyffarth@welt.de) or Martin Kohls (martin.kohls@welt.de).

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🚀 AI revolution at Axel Springer 10/n 🚀 "Our panel of industry-leading judges have evaluated a record number of entries and named you a winner in the Digiday Media Awards", Digiday just told us. 😎😎😎 According to New York based Digiday, Welt has "joined an impressive list of the most innovative work the industry has to offer". Our AI-powered Best-of-Newsletters have been named "Best Newsletter" in this year's competition. Other 2024 winners include Salesforce, TIME, and Fortune. Our newsletter format, launched in June 2023, uses generative AI and a highly efficient workflow to regularly inform digital subscribers about the articles of their favorite authors. So far, there are 3 such newsletters: by Philipp Vetter, Klaus Geiger, and Thorsten. Jungholt. The number of readers is steadily growing, with consistently high open rates. You can sign up here: www.welt.de/newsletter. Hat tips: Pascal Roski, Nils Paetsch, Falk Schneider, Laurin Meyer, Sebastian Freier, Judith Mischke, Alexander Thrum, Fabian Wilhelm, Zoltán Gál, Giuseppe Minnella, Charlotte de Jong (geb. Greis), Cindy Cetare Petzold, Carolin Hulshoff Pol, ulf poschardt, Jennifer Wilton. https://lnkd.in/dSkXFEf4

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Security in Change – that’s the guiding theme of this year's Deutscher Präventionstag (German Prevention Congress). The German Prevention Congress is Europe’s largest congress on crime prevention. And I'm in. Together with Harald, I will be presenting Kleinanzeigen's consumer protection initiatives. The "Initiative Sicherer Autokauf im Internet (ISAK)" provides essential guidance on safe online car purchases, helping consumers avoid scams and fraud. This initiative has been running for many years, with mobile.de, AutoScout24 GmbH, ADAC and the police among the founding members. For some years now, Kleinanzeigen has also been part of this initiative. Our "Initiative Sicher Handeln" is quite young: It is made up of partners such as RISK IDENT and Deutschland sicher im Netz e.V. (DsiN) and is about online fraud. Our common goal is to promote safety awareness and effective crime prevention strategies. We recently reached more than 50 million people (statistics!) with the results of a survey on identity theft. And of course we also explained what you need to look out for to avoid becoming a victim yourself. With both initiatives, we're committed to building a safer, more informed society. And this is more necessary than ever as fraudsters also benefit from the rapid development of #AI. #CrimePrevention #SichererAutokauf #SicherHandeln

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+++ Now for free (no paywall!) until Monday and including a new feature with suggested follow-up questions +++ 💡 In Francesco Marconi 's book "Newsmakers" I learnt about the concept of "iterative journalism" and instantly got hooked on the idea. In a slightly different setting, we're applying this concept now with our AI tool for the upcoming European elections sz.de/europawahl-bot . 📊 We are analyzing our users' input and questions (completely anonymized) and provide this to our editors and journalists. They use this information for creating new stories. This not only let's us create stories that are really relevant to our users but also enables them to participate in our journalism. Usually, these types of features are part of our subscription. We are offering it for free, just for a few days, to get a much broader sense of relevant topics and questions that are on people's minds.

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Interesting read about recent developments of #car industry in #China!🇨🇳

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As speculated, Apple is teaming up with OpenAI for generative artificial intelligence and will integrate its Chat GPT into its systems. At first glance, this is an embarrassment. Apple, of all companies, which launched the first personal assistant 13 years ago with Siri and has been praising itself for years for its investments in artificial intelligence and machine learning, is dependent on outside help. And in doing so, it also makes the OpenAI ally Microsoft even stronger. On the other hand, it is good that Apple is jumping over its shadow. This gives it time to catch up with its own artificial intelligence - called Apple Intelligence. Whether it can outdo OpenAI and Microsoft is questionable, however. Apple is lacking the infrastructure for it. Perhaps OpenAI is already the "Google of generative artificial intelligence". And maybe it is inevitable. Microsoft has been unable to outdo Googles search engine with its Bing search engine for twenty years, despite billions of dollars of investment. Maybe Apple wants to avoid that costly fate in gen AI, however embarrassing it is. Apple's big advantage is its more than two billion devices, including the iPhone bastion. Most consumers will use A over their smartphone and the better it is integrated into the user interface, the better. If the AI is done well, it will boost Apple's stagnating hardware sales. It may even be a better deal than having to operate data centers for generative artificial intelligence for hundreds of billions of dollars.

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How to lower CO2-Emissions of the Transportation Sector   „Innovation instead of instruments of torture against car users” is the title of my editorial on the German debate on CO2 emissions of the transportation sector. https://lnkd.in/ec8sGv7g For many weeks, the liberal German Transport Minister Volker Wissing has been criticized for not reaching the targets for lowering CO2-emissions by the transportation sector.   The Public German Environment Agency (Umweltbundesamt) presented a report on “Getting the Transportation Sector on Course” (Report 59/2024) with suggestions for lowering the emissions of the transportation sector. These seem like a list of torture instruments for individual transport, car users and freight transport by lorry: Speed limits would be only a minor thing. What is asked for would be a tax called “Malus for combustion engines”, to be paid with the road tax of the first year. From 2025 onwards, for a simple Volkswagen Golf with a petrol engine of 150 horsepowers (110 kW), there would be an additional tax of 2760 Euro, from 2030 onwards a tax of 30.240 Euro, then mercifully reduced to half of the price of the car. On top, for all private cars, there is the request of a tax on every kilometer covered, initially 1,3 Eurocent, later more than 7 Eurocent per kilometer. Thus, individual transport should be cut by one quarter. Also freight transport should pay more, with tolls for all lorries and roads, which should be drastically increased.   The reason for these drastic measures should be the inability of the transport minister to increase the number of electric cars on the roads. But it is not his fault that there are not enough possibilities to charge cars at home or at work or that there is not enough green energy to charge the cars. This is the responsibility of the Green Minister for the Economy and Climate, Robert Habeck.   The general problem of German climate activists is that they want to make an example of Germany, forgetting the rest of the world. In Germany, in general, CO2-emissions have shrunk by 37 per cent from 1990 to 2022, in the EU by 27 per cent, while they have risen by 62 for the whole world, in China by 285 per cent. During the same period, the emissions of the German transportation sector have shrunk by 10 per cent, while they rose by 19 per cent in the EU, globally by 72 per cent.   Lowering the German contribution to the World CO2 emissions – 1,4 per cent in general and 0,27 per cent for the German transportation sector – will not save the climate. While German climate activists seem to desire the end of the local car industry, the opposite would be necessary: Innovations of the car industry, clever regulation, and openness of consumers for change would offer the chance for a contribution to lower global emissions.

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Amidst all the Sturm und Drang about #AI doing away with #SEO and #websites, it occurs to me there is a more fundamental problem to address. What if that's all a big distraction from the real business, which is connecting people, fulfilling wants & needs, and getting paid for products & services? If I step back and try to see the forest for the trees, my chief takeaway is that the real problem is the lack of focused, well-run online #marketplaces where like-minded buyers and sellers can meet and conduct mutually beneficial business. #Google thoroughly trained everyone on search as the answer to every need. The cheap efficiency of big box online stores like #Amazon convinced consumers that easy and fast was more important than originality and quality. It seems there is a void that could be filled by entrepreneurs. #Etsy was a fantastic marketplace that blew it. I am now building a line of educational products on Teachers Pay Teachers, which is a platform that I think could be a good model for markets serving other sectors. Novica.com is fantastic market for artisanal folk art. I am envisioning the development of more niche marketplaces that represent independently-made products and services in well-established sectors like #travel, #art, and #education. In this scenario, Google and AI would be irrelevant. The comments on this CNBC piece by Natalie Rice seem to be a strong indication that there is a market for keeping commerce human. What's your take? Tony Carne Stuart McDonald Matthew Barker Hannah Ben-Shmuel Angelica Estrella Simran Patel Jayesh Panigrahi Robin Dilley

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Digitalizing the backbone of the German economy: Discussing the role of #AI for the German #Mittelstand at Tagesspiegel´s Trustworthy AI Roundtable Today, Salesforce partnered with Berlin´s leading publishing house “Tagesspiegel” on the “Trustworthy AI Roundtable: Mittelstand.AI”. Area Vice President and Head of Mittelstand DE & AT Iris Salomon spoke with Ben Brake, Head of Department for Digital Policy at the German Federal Ministry of Digital and Transport and Oliver Adekunle, Head of Marketing Technology at Ottobock about the role of AI for SMEs in Germany. With TRUSTWORTHY AI, the Tagesspiegel offers a platform for dialogue on the use and development of artificial intelligence. The platform regularly brings together decision-makers from business, politics, science and society to discuss the next steps in the development of AI and digital transformation. 🤖 💡 The panel engaged in a lively discussion on the importance and role of AI for SMEs in Germany. Here are my key takeaways: - AI is crucial for the 🇩🇪 German Mittelstand in order to remain innovative. However, skepticism and questions around skilling the workforce remain. - The differentiation between 👯 Consumer AI and 👩‍💼 Enterprise AI is very important when it comes to dealing responsibly with sensitive data and building trust. - A tailored and risk-based approach to regulating AI is best fit to encourage SMEs to experiment and innovate more freely with AI while setting a framework for the ethical use of AI. - SMEs such as Ottobock are aware of their societal responsibility in saving and transferring sensitive personal data. Trust is key. A big thanks to all participants for the lively discussion and to Verlag Der Tagesspiegel for hosting us today! #digitaltransformation #artificialintelligence #AI #Mittelstand #ethicaluse

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📣 Intensive Debate Marks Final Spurt in German-Speaking Community's Election Campaign - Viewers decide on the topics 📣 In the critical phase of the election campaign for the Parliament of the German-speaking Community in Belgium, leading candidates engaged in an intense debate, featuring active viewer participation. The program began with viewers voting on the most pressing issues, prioritizing the shortage of skilled labor, followed by education and finance. Throughout the program, individual polls on these topics were conducted. By the debate's end, viewers had the chance to vote on the most impressive candidate. Notably, participants provided extensive reasoning for their choices, which were summarized using #AI and incorporated into the debate. Olivier Krickel, Head of Program at BRF, commented, "With #Megaphone, we engaged our audience quickly and effectively during our live event, providing a highly efficient feedback channel for audience reactions." This participatory approach by East Belgium's public broadcaster and #EBU member, #BRF, in collaboration with the daily newspaper #GrenzEcho, demonstrates how significant public value can be achieved through simple but effective methods. Read BRF's post on the debate: https://lnkd.in/etFdBTGn

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Reflections from Forum UnternehmerTUM: Navigating Innovation and Leadership with #resilience 🌟 Yesterday, I had the privilege of attending the transformative #ForumUnternehmerTUM event, which brilliantly highlighted the pivotal role of resilience in leadership. 🚀 Key Takeaways: 1)Self-Knowledge as the Bedrock of Resilience: Embracing challenges is second nature to us as leaders, yet true growth stems from profound self-awareness. Understanding our limitations not only guides us in seeking help but also ensures we sustain our resilience through robust network and team support. 💪 2) Stepping Beyond Comfort Zones: To genuinely harness the power of uncertainty, we must venture beyond familiar territories. This requires challenging not only our technical skills and leadership styles but also our beliefs, emotions, and cultural assumptions. 🌍 3) Innovation as Transformational Energy: In a world shifting from change to chaos, innovation emerges as our beacon, transforming potential future anxieties into positive, actionable energy. ⚡ 4) Redefining Innovation Across Sectors: Innovation transcends the startup ecosystem. It is a dynamic, though young discipline that enhances established businesses by integrating existing knowledge with innovative management and leadership practices, balancing internal strengths with external capabilities. 🔄 5) Humanizing Technology through AI: Artificial Intelligence should not only streamline processes but also embrace risks, with our teams playing the role of mentors and innovators. This approach allows AI to balance optimizing processes with spearheading innovation. 🤖 6) Flexible Financial Strategies for Innovation: Whether it's family-owned firms innovating based on intuition without strict financial frameworks, or publicly traded companies constrained by quarterly reporting, the essential strategy is to humanize financial approaches. In SMEs, we use financial metrics to clarify our methods of value creation, while in larger firms, it's crucial to communicate to investors how short-term sacrifices can yield long-term benefits. 💼 7) Leadership for Future Generations: Now more than ever, responsible leadership is crucial. We must arm our teams with the tools necessary for resilience and adaptability, ensuring our innovations make a positive societal impact and pave the way for long-term success. 🌱 Thank you to the organisers at UnternehmerTUM for a truly enlightening experience! 🙏 Join me in reflecting on how we can all contribute to a more resilient and innovative future. #Leadership #Innovation #Resilience

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This morning, Dirk Voigtländer and I presented ProSiebenSat.1 Media SE’s key financial results for the first quarter of 2024 and we can clearly say: Our strong start to the year shows that we are on the right track.   In 2023, we have set a new course both operationally and strategically. In the first quarter, we are now seeing the first clear effects of our efficiency measures with Group revenues increasing by 6% and adjusted EBITDA growing by 35% year-on-year. The advertising business, which is particularly important for us, is continuing to recover – especially #Joyn is growing strongly. This shows that our strategic focus on digital reach pays off. At the same time, the Commerce & Ventures segment once again recorded significant double-digit revenue growth. Verivox GmbH and flaconi in particular are performing strongly.  Even though the market and economic environment remains challenging, we are looking to 2024 with confidence and are therefore confirming our full-year outlook. We will continue to focus clearly on the strategically relevant business areas related to our Entertainment portfolio and continue our consistent management of costs and cash flows.   You can find more about our #Q1 financial performance on our website: https://lnkd.in/dqg2HY5q

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Now online: State-of-Innovation #8 with Katharina A. F. Lowinski, founder of ryvr.me and former innovation manager with Volkswagen AG:  "How to innovate in a non-core business area – lessons from an innovator in the automotive industry" 🚗   In this episode Katharina shares her experience with building up a digital platform 👩‍💻 out of the core business of a leading automotive company. Short spoiler: when you burn for an idea 💡, make sure to make the management excited about it, as you need them to sponsor your idea. Pick one person that likes your product and can help you raise your voice. It's also important that such a promotor can make sure you have access to resources and experts in the organization. Support is needed if you want to create something new.    What to expect from that Episode 🎙:  - What is the rational to innovate in a non-core business?  - Why it is important for a car manufacturer to think about mobility as a whole!  - How to keep the fire burning even in bad weather!    A very important question that we are discussing is "what exactly is the core business?", as that is the ultimate question to gain understanding on what a "non-core business" would be. Is a navigation service core or non-core for a car manufacturer? What about helping people arriving on time at a meeting in urban areas? What about helping people to organize a weekend trip with friends? There are many "jobs-to-be-done" where a car may play an important role. In all of these examples people cannot get the whole job done just by using a car. It takes planning, preparation, knowing how to execute a travel, monitoring, and knowing how to modify a travel or the mode of transportation. And not to forget about "the last mile" when finishing a travel (at the point of destination). A car manufacturer may decide if any of these jobs or job steps are considered "core business" or if that term only covers an existing product that currently generates revenues (e.g. car sales). Depending on how a company defines its core business (e.g. the existing line of products, or the core job that is being supported with different solutions) may change how innovation is being managed, focused and budgeted. In a nutshell: Innovating in a non-core business is first of all a question of how you define it, and then a question of how to create a mindset towards helping customers get their jobs done better;)    What do you think? Looking forward your comments 😀   Find the full episode here:  https://lnkd.in/dSGuPF6D   #stateofinnovation #mobility #automotive #opportunitydiscovery #customercentricity #outcomedriveninnovation 

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Yesterday, Tim Dietmar Giese and I conducted a compact masterclass on strategic partnerships as part of the Impact Germany 2024 program powered by Business France Deutschland. This session was attended by French companies that are currently participating in this acceleration program to enter the German market. Our masterclass, "𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝘁𝗼 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝗻𝘁𝗿𝘆 (𝗚𝗧𝗠) 𝗮𝗻𝗱 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗚𝗿𝗼𝘄𝘁𝗵", focused on why and how strategic partnerships can be essential for businesses to prepare and execute their GTM and growth initiatives. Some of the key points we covered also included: 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝘁𝗮𝗴𝗲 𝗳𝗼𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 - Clarify and internally communicate why partnerships are crucial for achieving your organisation's goals, - Highlight what your organisation can offer to potential partners to make collaboration with you more attractive than with competitors, Define how your organisation can contribute to building, maintaining, and developing long-lasting partnerships and commit to these efforts. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝘁𝗼 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 - Set up and adapt a flexible framework to support partnering activities, including legal and technical aspects. - Involve top management and dedicate resources to sustain partner relations. How does your organisation consider and nurture partnering activities? How relevant are they in your daily business? Does your organisation embrace the true power of such activities for your business (as your competitors may have already), or would it need a jumpstart? -> Make a smart move and schedule an initial call with us: https://lnkd.in/dYDWBKBg. Thanks to all the companies attending the acceleration program and Business France Germany for conducting this program.   Herve Lachize de BOOPER Philippe Climent de Polarbyte Cécile Poulet de INOVATIC Antoine Nuger de Kylii Kids Olivier Narayanin 🚚 📈 de MyAssetRocks Fanch FRANCIS, PhD de NANO Corp. Benoit Raillard de Nijta Yvan Rivaux de olome Benjamin Lajimi Valentin M. Léonie S. Jean Philippe ARVERT Etienne Le Roux Arianna O. David R.

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The Deutsche Bahn website contains an error: Instead of "Price information not possible", travellers should be told "Price information not wanted" when it comes to tickets from other rail operators. DB's refusal to sell European Sleeper tickets on its dominant platforms, while promoting its own and partners' services, exemplifies anti-competitive behaviour and undermines the shift toward sustainable travel. Having convenient, fair, non-discriminatory, and transparent rail ticketing will benefit the sector as a whole. Users and taxpayers should have the right to access the “full menu” of transport options and easily compare them directly on their preferred ticketing platform. It's time for the German government to intervene and ensure the non-discriminatory sale of all tickets for the common good. #competition #consumers #rail #ticketing

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Marketers tend to overcomplicate when it comes to TikTok. Reaching millions of impressions with his TikTok ads and receiving thousands of orders, here's the strategy that Aaron Nosbisch adheres to when creating great TikTok ads:

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Shaping the future of companies with joy 🚀 🤗 Many thanks to Meta and inside360, in particular Bastian Wagner, Marc Forstmann, Fabian Starkbaum, Michael Cieslak, Andreas Mose, Niklas Eggeling, Alexander Menakhin for the useful and valuable exchange at the top-class event 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗟𝗲𝗮𝗱𝗲𝗿 𝗗𝗮𝘆: 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 On April 30th at META in Munich. It was very remarkable to see what is already possible today with AI in conjunction with AI. In particular, these technologies can, among other things, improve efficiency, save resources and enormously improve the qualifications of employees and their ability to act. We are pleased that we can participate and support with our companies QUANTUM berufliche Bildung and AKADEMIE 4.0. We are currently in the process of passing on our broad experience to the specialists at Lynkt. Together we are striving to make Lynkt the leading product in this segment. 🚀 🚀 🚀 We will keep you up to date on the latest developments and use cases. #Innovation #Effizienz #Qualifizierung #Bildung #Zukunftssicherheit #zukunftgestalten #neuetechnologien #künstlicheIntelligenz #augmentedreality #ai #XR

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Apple didn’t do it, xiaomi did it. Copying the Germans car makers and adding modern user experience on top, all for an incredible price. So far so good, German car manufacturers, what’s your next move ? ♟️ #xiaomi #automotiveindustry #automotivenews #automotivetechnology

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This presentation by Pip Klöckner is a great overview of current AI trends worth watching (slides/presentation in German!). It is very dense (153 slides in 40min) but I love this format – a very quick look into many peepholes and an invite to go deeper into a lot of AI related rabbit holes. Density over storytelling! 💰 Accenture makes more profit with AI than all AI startups combined. It has enabled more than 600k employees as companies want to “do something with AI” but need support. 📞 Klarna claims that AI allowed them to save 700 jobs in customer support. Zoom claims 90% of user requests are handled via AI and 400k h of human call center work was saved due to that. 🍞 LLMs will be commoditized. Making money with merely providing a good LLM will not work just as with other IT infrastructure in the past. Open source teams are capable to create good, competetive models, e.g. Mistral or Meta’s Llama 3 📈 We will see an inflation of AI generated content – to which AI generated content will react. Will Social networks be places where humans interact or machines? 🍼 AI models thirsty for more data. Yet, it is not too clear where that data will come from. The public internet is too limited and has been used to train models already. OpenAI transcribed YouTube videos into text to have more data for their model to learn from. Google pays reddit to exclusively use their data. 👨‍👩‍👧‍👧 The “Ai incest problem”: If AI will use more and more AI generated content in the web to learn models might collapse and deliver bad results. 💰 Whoever still has data that has not yet been used to teach models sits on a gold mine. For example, Google digitized 25m books over the last 20 years and can use these to train their AI. For comparison, GPT 3.5 has been fed only 5k books. 📦 Every country or culture will need its own, sovereign AI model due to difference in language, culture and rules. 🛠 Models will get smaller in a sense of less energy intensive to use. Furthermore, there will be compound models directing your request to the best and/or most cost/energy efficient AI to address it. 💀 OpenAI might kill (Google) search. And most AI tool related turnover will go to US companies – who will pay little tax in the EU. 🤓 AI tools will observe the way people work on their laptop, learn from it and might substitute their work in the future. ⚡ The energy and water hunger of AI is increasing fast. Crypto and AI will use 10% of global energy consumption in the next few years. The energy consumption of data centers of Google, Microstoft and Meta combined is already higher than that of BASF or Switzerland. Lack of electricity as key inhibitor for AI progress. 🏨 MedGemini reached 91% accuracy for answering medical question – more than experienced human doctors (87%). And the AI has been perceived as more empathetic. The potential for mental health is obvious! Slides:

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