Matthias Hohensee’s Post

As speculated, Apple is teaming up with OpenAI for generative artificial intelligence and will integrate its Chat GPT into its systems. At first glance, this is an embarrassment. Apple, of all companies, which launched the first personal assistant 13 years ago with Siri and has been praising itself for years for its investments in artificial intelligence and machine learning, is dependent on outside help. And in doing so, it also makes the OpenAI ally Microsoft even stronger. On the other hand, it is good that Apple is jumping over its shadow. This gives it time to catch up with its own artificial intelligence - called Apple Intelligence. Whether it can outdo OpenAI and Microsoft is questionable, however. Apple is lacking the infrastructure for it. Perhaps OpenAI is already the "Google of generative artificial intelligence". And maybe it is inevitable. Microsoft has been unable to outdo Googles search engine with its Bing search engine for twenty years, despite billions of dollars of investment. Maybe Apple wants to avoid that costly fate in gen AI, however embarrassing it is. Apple's big advantage is its more than two billion devices, including the iPhone bastion. Most consumers will use A over their smartphone and the better it is integrated into the user interface, the better. If the AI is done well, it will boost Apple's stagnating hardware sales. It may even be a better deal than having to operate data centers for generative artificial intelligence for hundreds of billions of dollars.

Apple Entwicklerkonferenz: Ein Armutszeugnis für Apple

Apple Entwicklerkonferenz: Ein Armutszeugnis für Apple

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What could possibly go wrong?

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