Meg Pier’s Post

Adopt flexible budgets that can respond to demand "Predicting demand is like predicting the stock market: It’s almost impossible to use human intuition to foresee performance. This mentality should be applied to digital advertising campaigns. Search is a top signal for consumer intent and a top resource consumers use along their purchase journeys. By letting Google's AI do its job, you can rely on machine learning to identify changing demand and allocate budget appropriately." #GoogleAI #GoogleAds #PPCads #AImarketing #AIadvertising

🟢 #MonogoEcommerceNews It can be debated from where in e-commerce we actually start to convince the customer to buy. Whatever your opinion, or what your web analytics say, the product card is undoubtedly an essential part of the purchase path. And it is the product card that we will focus on today. And in addition to that, it will again be about personalisation. This time on Google search, but also using AI. Click below and read more. 👇

A couple of weeks ago, Tim Holley appeared on Lenny's Newsletter and talked with Lenny Rachitsky about his experience leading product at Etsy. Etsy is literally the internet’s craft fair. It's great for handmade, super niche products like aftermarket espresso grinder mods ☕. And yet, it is one of the internet’s biggest marketplaces with 7mm+ sellers and almost 100mm active buyers (and a super strong engineering culture). 📈 Tim shared a lot with Lenny and I thought it would be fun to document Etsy’s product strategy with fforward AI's strategy mapping tool (using the Reforge product strategy stack). Couple of things we touch on: ✅ What makes a marketplace product strategy unique? ✅ How does Etsy shape its product to take advantage of its channel? ✅ What are Etsy's main product opportunities?

Another great example of AI's growth in digital commerce. Supported by efficiency and a reference to popular purchase patterns, AI allows users to engage in a more enhanced version of customer service. As for brands, an improved customer experience = a competitive advantage in an expanding digital marketplace. #AI #CustomerService #ECommerce

Summer Edition 2023 🔥 is happening Tomorrow 😍 What you're expecting from Shopify 🗨️👇 I would say, I'm expecting the #AI #ChatBoot within the Shopify. Excited to know how it'll gonna change the way #merchands deals with their daily small problems and, or what this AI gonna suggest to improve and grow using Shopify. #shopify #shopifyplus #shopifypartners

Shopify launched another round of Editions yesterday! For the team at Able Sense , I think the most exciting update to see was Shopify Sidekick. This AI powered accelerator is for those operating on Shopify. Sidekick will allow Small and Medium-sized businesses to gain inspiration and take on more ambitious projects than they have ever been able to do in the past! So excited to work with brands that want to do more with the teams they have! #ecommerce #smallbusiness #growthmindset

AI's impact on e-commerce is just beginning, but it's starting with descriptions. I believe there will be a future that goes far beyond this: 1. Why search when we can have an AI-driven personal shopper? 2. Why have generic product descriptions (even well-written) when we can have tailored descriptions that sell to us based on what the platform knows about our preferences and whims? 3. Why should we subscribe to anything when the platforms should "know" when we are about to buy again? In 5 years, those keyword-stuffed product titles and the spear-fishing interaction we've become accustomed to will be a distant memory relegated to the computer history museum. Read more:

There’s so much going on in culture and technology and it all deeply affects commerce From Taylor Swifts’ movie - the success of her project is because it is distributed outside Hollywood's system Investment in athletes is at an all time high - 20 years ago you could only watch your favorite athletes on a few cable channels - today, the viewing options are also outside the system The Top 50 income earners among athletes have brought home a combined $45.9 billion when adjusted for inflation and $33.2 billion on a nominal basis through the end of 2022 It accounts for earnings beyond salaries like endorsements, licensing, royalties, memorabilia, book deals, media, appearances etc (Source: Sportico) And Gartner predicted this week that there will be a rise in machine customers (‘custobots’) that can autonomously negotiate and purchase goods and services That by 2028, 15 billion connected products will have the potential to behave as customers Eventually becoming more significant than the arrival of digital commerce There's no going back - seismic shifts in entertainment, sports, tech and culture driven by digitally-native generations are forcing the fashion industry to rapidly reinvent itself How are we supposed to accept trend forecasting based on Google Search when we're not only living in a 1:1 consumer world but now a 1:1 custobot one too? A world where custobots actually exceed the human population?? Together, these forces of disintermediation and decentralization are dismantling old power structures For legacy fashion labels, the rules have irrevocably changed Business models built on scarcity, gatekeeping and centralized control face extinction The solution lies not in doubling down on product supply, but reimagining demand In a time when there are so many brands selling similar items, brands need the customers more than the customers need them... Many fashion brands still don’t grasp the real currency of the internet isn't just eyeballs or attention, it’s actually trust Trust is extremely hard to acquire and takes a reeeaaallly long time to build In a world of infinite content, people, and custobots online the last thing we need is more middlemen or more overproduction... Even the original ai operated Stitch Fix is having trouble keeping up with "discovery" commerce – it’s suffering almost an 87% decline since TikTok currently trading under $3.40 Brands need to think hard about how the internet works to solve for what customers want now, not just make more stuff based on what worked in the past Because during economic downturns, consumer spending may decline, but entertainment and community has always shown resilience - it's time to understand these seismic shifts and organize the industry around it #thegreatfashionreset #genz #creatoreconomy #communitycommerce #contentistheproduct #tiktokisthestore

We asked Perplexity.ai "𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗼𝗼𝗹 𝗳𝗼𝗿 𝗰𝗼𝗹𝗼𝗿 𝗱𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝗺𝗮𝗴𝗲𝘀" And guess what? 🎉 to our pleasant surprise, the answer it gave us was none other than our very own 𝘊𝘰𝘭𝘰𝘳 𝘥𝘦𝘵𝘦𝘤𝘵𝘪𝘰𝘯 𝘈𝘗𝘐! Curious to learn more about how our Color Detection tool operates and its diverse range of use cases, especially in online marketplaces and e-commerce? Take a look at our product page → 𝙡𝙞𝙣𝙠 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙤𝙢𝙢𝙚𝙣𝙩𝙨 𝙗𝙚𝙡𝙤𝙬 If you're interested in trying it out, contact us for a free trial.