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Founder & CEO of MYLES. I love to uncover true customer needs & to work with creative minds to turn opportunities into business value.

Now online: State-of-Innovation #8 with Katharina A. F. Lowinski, founder of ryvr.me and former innovation manager with Volkswagen AG:  "How to innovate in a non-core business area – lessons from an innovator in the automotive industry" 🚗   In this episode Katharina shares her experience with building up a digital platform 👩💻 out of the core business of a leading automotive company. Short spoiler: when you burn for an idea 💡, make sure to make the management excited about it, as you need them to sponsor your idea. Pick one person that likes your product and can help you raise your voice. It's also important that such a promotor can make sure you have access to resources and experts in the organization. Support is needed if you want to create something new.    What to expect from that Episode 🎙:  - What is the rational to innovate in a non-core business?  - Why it is important for a car manufacturer to think about mobility as a whole!  - How to keep the fire burning even in bad weather!    A very important question that we are discussing is "what exactly is the core business?", as that is the ultimate question to gain understanding on what a "non-core business" would be. Is a navigation service core or non-core for a car manufacturer? What about helping people arriving on time at a meeting in urban areas? What about helping people to organize a weekend trip with friends? There are many "jobs-to-be-done" where a car may play an important role. In all of these examples people cannot get the whole job done just by using a car. It takes planning, preparation, knowing how to execute a travel, monitoring, and knowing how to modify a travel or the mode of transportation. And not to forget about "the last mile" when finishing a travel (at the point of destination). A car manufacturer may decide if any of these jobs or job steps are considered "core business" or if that term only covers an existing product that currently generates revenues (e.g. car sales). Depending on how a company defines its core business (e.g. the existing line of products, or the core job that is being supported with different solutions) may change how innovation is being managed, focused and budgeted. In a nutshell: Innovating in a non-core business is first of all a question of how you define it, and then a question of how to create a mindset towards helping customers get their jobs done better;)    What do you think? Looking forward your comments 😀   Find the full episode here:  https://lnkd.in/dSGuPF6D   #stateofinnovation #mobility #automotive #opportunitydiscovery #customercentricity #outcomedriveninnovation 

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Martin Pattera

Founder & CEO of MYLES. I love to uncover true customer needs & to work with creative minds to turn opportunities into business value.

2mo
Khaled Aiesh

Key Account Manager at Greisinger GmbH

2mo

Thanks for sharing...

Katharina A. F. Lowinski

Innovator | Entrepreneur | Business Development | M.Sc Engineering | MBA

2mo

We keep our promises - finally online! Thanks, Martin, for this opportunity to talk to www. Almost feels like being an influencer. 🍾💪🏻

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