Walmart Connect

Summer is heating up with Walmart’s largest deals event ever from July 8-11! Help boost product discoverability, drive sales, and connect with customers as they shop the deals with these best practices: https://lnkd.in/eSpKe9n6

As students gear up to return to the classroom or campus, we’re helping advertisers ace back-to-class season with omnichannel strategies that reach Walmart customers during their shopping journeys. 🛒✨ Hit the books with our latest Back to Class Insights Guide: https://lnkd.in/e9cakyHC

Maximize impact and minimize guesswork with ‘ART of the Cart,’ your playbook to build standout creatives. Download the guide here. 🛒 https://lnkd.in/dGNSY_zC

During last year's holiday season, RENPHO tapped into Sponsored Videos to help increase sales while also boosting brand and product awareness. Learn more about how the Walmart Marketplace seller built a strategy that leaned into visual storytelling to stand out during the busiest time of year: https://lnkd.in/e9DTJawX

On stage at the #POSSIBLE conference, we unpacked how #retailmedia evolved into a full-funnel powerhouse, helping brands engage customers throughout the purchase journey and connect in-store and online shopping experiences. Check out key takeaways from the discussion with The Coca-Cola Company's Whitney Spencer Arthur and EssenceMediacom's Ed Kim here: https://lnkd.in/dYPwaynh Ryan Mayward Gabby Stoller

Thank you to everyone who participated - this was such an inspiring group and incredible event. We are so proud to have been a part of it!

On Day 3 of #CannesLions2024, our Future of Offsite Retail Media panel explored opportunities for brands to meet customers wherever they are spending their time and throughout the purchase funnel. Moderated by Walmart Connect's Sylvia Yam, panelists discussed the value of partnerships for opening more omni customer touchpoints, the role of social and CTV content in the discovery and purchase journey, and how first-party insights are accelerating meaningful connections at scale. Thank you Andrew Lipsman, Alicia LeBeouf and Matthew Barnes for joining us for a great conversation! Media, Ads + Commerce Disney Advertising Meta

On Tuesday at #CannesLions2024, we hosted a panel discussion for brands, clients and partners discussing the impact retail data can have on creating memorable marketing moments. Moderated by Publicis Groupe's Arthur Sadoun, Walmart's Seth Dallaire and William White discussed: 🌴 The importance of creating customer-centric experiences that align with shifting behaviors 🌴 How brands can tap into retail data to create marketing campaigns that meet the moment and truly resonate 🌴 The opportunity to use this same data to connect the omnichannel dots for integrated marketing campaigns and seamless shopping experiences 🌴 Building insights-driven campaign creative that captures customer attention and drives meaningful engagement Stay tuned for more thought leadership content from Cannes!

Earlier today at the Omnicom Cove at Cannes, Walmart's Seth Dallaire spoke about the future of commerce with Omnicom Media Group's Joanna O'Connell and Flywheel's Duncan Painter. As omnichannel experiences transform the shopping journey, retailers are bridging the gap between digital and physical shelves. The panel discussed some of the unique ways we're helping brands understand customer behaviors to optimize media outcomes and create relevant connections. Thank you for a thought-provoking session! #CannesLions2024

🎓 New course alert! Take our new Walmart Connect Academy Brand Shop and Shelf certification and learn how to build and optimize a free digital storefront to help boost brand awareness and product discoverability among Walmart’s 120 million monthly online customers. https://lnkd.in/eGS7yu67