Walmart Onsite Display advertising

About

Walmart Onsite Display seamlessly merges content and advertising on Walmart’s digital properties to help keep your brand top-of-mind with customers of the largest retailer in the U.S.1

Win measurable omnichannel sales and new-to-brand customers by serving your ads to your ideal audience of Walmart customers using propensity, rules-based, contextual and keyword targeting. Advertisers can also showcase their brand and products on Walmart with a customized Brand Page, with a variety of features such as carousels, videos and quizzes. Monitor your campaign in-flight on your Display Performance Dashboard. At the end of your campaign, Walmart’s proprietary omnichannel Closed-loop Measurement tracks its impact on sales on site, in-app and in-store.

Later this year, Walmart will launch an automated Display self-serve platform, empowering advertisers to build, launch and manage their own Onsite Display campaigns.

Source: 1 Walmart First Party Data, 2021; based on revenue.

This product is intended for

• Account Executive
• Shopper Marketing Manager
• Media Manager
• Ecommerce Manager
• Brand Manager
• Marketing Director
• Vice President of Sales
• Vice President Marketing
• Chief Marketing Officer
• Senior Brand Manager