Walmart Connect’s Post

Elevate your marketing game with the AUDIENCEX newsletter 🚀, your monthly digest with the latest in omnichannel marketing, adtech trends, and innovative strategies 📈 tailored for challenger brands and independent agencies. Stay ahead of the curve by subscribing today ✨. Together, let's drive your marketing to new heights. #AUDIENCEX #SocialMediaMarketing #digitalmarketing

📏 Measuring for success in an omnichannel world The ever-evolving and fragmented world of media has increased the complexity of ad measurement. As a result, there is an imperative need for a connected measurement approach that can interrogate results across a variety of media channels. In this piece by the The Drum, our Head of Channel Planning, Emma Moorhead, and other industry experts, discuss how marketers can effectively handle multi-channel measurement and work out what mediums provide the best value for money. Read Emma's thoughts below 👇 https://lnkd.in/enUj4swq

🌟 Elevate your marketing game! 🌟 Did you know that 94% of top-notch brands are making a unified customer view a "high priority" or "critically important"? 🚀 🔸Dive into the cutting-edge "State of Omnichannel" report to discover how leading brands craft standout strategies, tackle challenges, and supercharge growth through connected campaigns. 🔸Unearth unexpected insights from decision-makers in the US, Germany, and the UK, unraveling the secrets to true omnichannel engagement. From personalized customer experiences to bridging the gap between marketing and IT, this report unveils it all! 🌐 🔗 Grab your front-row seat to the omnichannel revolution – access the full report for free here: https://lnkd.in/epAA4KYz #marketing #loyalty #commerce

So many good tidbits in this newsletter & blog post on how to "bridge" the offline & online.

Full Funnel & Full Measurement in Transition with The Room & Nielsen! Marketers talk funnels. It's our lingua franca. But how do we deploy media and how do we measure it? Last night, we were interested in best practices for omnichannel measurement, investments in brand equity, and creative optimization.

Today’s marketers have a lot of diverse challenges to contend with when it comes to tracking efficacy. Our blog 👉 https://hubs.la/Q02d478N0 explains how our solution can help marketers: -Understand how consumers are responding to new pricing pressures, and how their marketing should evolve in response. -Make data-driven decisions on where and when their brand should be present, to help marketing budgets go as far as possible. -Embrace new direct-to-consumer selling models and keep up with competitors that are evolving their commercial models. -And, optimise marketing efforts across all channels, and create omnichannel strategies that can scale effectively as new channels emerge. #MarketingAnalytics #AnalyticsSolutions #ROI

Brij front and center in the Assembled Brands newsletter this morning 🤩 A huge part of our day to day at Brij is educating brands on the importance of omnichannel + advising on tactical strategies. I love brainstorming creative ways our platform can help brands bridge the gap between the offline and the online. The best part is seeing those experiences come to life and watching our customers better connect with their consumers! ❤️ The full blog post breaks down what exactly omnichannel is and features awesome examples of brands who are crushing it! Link in comments.

Do you want to: Drive results across every channel?✅ Gain a comprehensive understanding of how to plan and implement successful campaigns? ✅ Bring together your customer data and campaign insights to create a unified, seamless experience for your customers?✅ Delight and surprise your key audiences? ✅ Then you should check out our Campaign Planning Masterclass. It'll teach you everything you need to know to become an omnichannel master. Find out more: https://lnkd.in/dqJMqkHg

View Through Attribution is a core element of modern marketing analytics, and our work shows views on TikTok have measurable impact on performance objectives. Adjust's Reggie Singh and I will be diving into the world of VTA and sharing actionable best practices to measure the impact of views for your campaigns. Sign up below ⬇ ⬇ ⬇ #marketingscience #attribution #analytics #tiktok

🚀 Omnichannel Influence in Action 🚀   A compelling blend of print and digital media drives a whopping 70% of purchase influence, highlighting the undeniable power of an omnichannel approach. Utilizing the diverse channels where consumers live, engage, and buy ensures our messages resonate deeply and inspire action. With Vericast's unparalleled data insights, we can unlock these opportunities, tailoring strategies that speak directly to in-market consumers. Let's chat about leveraging Vericast to amplify your marketing impact and inspire shopper action across every channel.   #MarketingStrategy #OmnichannelMarketing #Vericast #DataDriven