Walmart Connect’s Post

Retail media is the bell of the ball as we kick off “new fronts”. 🚀 Media Trends Update: Retail Media and CTV Take Center Stage 📺🛒 As advertisers navigate an evolving landscape, two channels are stealing the spotlight: Retail Media and Connected TV (CTV). Here’s what you need to know: Shift in Budgets: Advertisers are reallocating funds to these high-growth channels, driven by engaged audiences and measurable outcomes. Convergence: Media giants (think Disney and NBCUniversal) are teaming up with retailers (like Walmart and Instacart) to blend CTV’s brand-building power with retail media’s data-driven capabilities. First-Party Data: It’s the secret sauce! Both retail media and major players emphasize leveraging first-party data for personalized targeting and optimization. NBCUniversal x Instacart: A new collaboration lets CPG advertisers reach in-market consumers across streaming and linear channels. Win-win! Cookie Deprecation Challenge: With Google delaying third-party cookie deprecation, innovative partnerships aim to overcome signal loss. Amazon’s ad business is thriving due to innovative streaming ads and e-commerce tie-ins, with new formats enhancing audience engagement amidst intense competition. 🚀💥📺 Stay tuned for more updates! 🌟 #MediaTrends #Advertising #CTV #RetailMedia #AmazonAds #StreamingAdvertising #MarketingInsights

"...sometimes you just have to get in the water."* Yesterday at CTV Ad Days Europe, I had the pleasure of joining a panel of industry Connected TV media experts; Lesley Myers-Lamptey, Patrick Zinga, Paul Hackwell, and David Cottell. An hour of discussion dedicated to “Retail Media meets CTV”. Co-op Media Network's perspective is a little different to Amazon, GroupM and Channel 4's, as we are in the process of growing and shaping our data-driven offsite media propositions. Which does not include CTV channels…yet. This means we have the luxury of learning from others. Ensuring that what we release performs for our brand clients, publisher partners, and aligns to our unique ‘convenience media at scale’ proposition. I'm glad I opted to be involved in the discussion as opposed to simply watching from the tables. Thank you for invite Dataxis. My key take-outs... 1) CTV and Retail Media: Scale combined with targeting combined with measurement combined with attention…ticks most advertiser boxes. So, I can only see this growing rapidly with retailer & publisher collaboration. 2) CTV and Convenience: Convenience retail is best placed for servicing ‘want it now, need it now, buy it now’ missions. Successful relevant CTV ads will drive purchase intent and convenience stores will be the closest purchase point to the couch or the desk. Utilising convenience’s store proximity and quick commerce opportunities will create an additional source of growth for brands. 3) CTV and Co-op Media Network: As market leader in convenience and the number one grocer on delivery apps, Co-op’s scale is uniquely placed to unlock convenience missions and habits for relevant brands. No one understands convenience grocery better. *"Surfers don't catch the big wave by watching from the shore...sometimes you just have to get in the water." #CoopMediaNetwork #CTV #RetailMedia #CTVAdDays #ConvenienceMedia

As legacy media and retail media converge through strategic alliances between behemoths like Disney, NBCUniversal, Walmart, and Instacart, the landscape of digital advertising undergoes a profound transformation. This integration not only capitalizes on the expansive reach of CTV but also harnesses the granular targeting capabilities of retail media, signaling a shift towards more personalized and effective ad campaigns. It reflects a strategic response to evolving consumer behavior and market dynamics, where data-driven insights drive the alignment of content and commerce.

🚀 Discover how Walmart is changing the advertising game with the acquisition of VIZIO for 2.3 billion USD! 📺💼 Read the complete analysis written by Matías Zardain and delve into the impactful world of data and programmatic. 🔍💡 Find the full article on our blog now! 📖👉 https://lnkd.in/dSS-ZW8h #Advertising #Data #Programmatic #Walmart #VIZIO #Analysis #Trends

This is a great acquisition. Super Smart. I know everyone is talking about Walmart having access to the data to sell more (or better) connected ads. Sure, that IS huge given their commitment to its media business, Walmart Connect. Some are saying that retail media will be the fastest-growing ad channel across media through 2027. I don't doubt it. Still, what I really think is powerful is how the CTV data can impact product selection and pricing on shelf. More usable and insightful data creating a deeper understanding of what consumers are responding to AND having the ability to utilize those insights in what gets sold when and for how much is really powerful. (Full disclosure: Walmart is a client of @Church+State)

Recently I spoke with Adweek's Bill Bradley about the latest innovations in Commerce. We discussed various strategies for expanding the digital shelf and effectively connecting with consumer mindsets during crucial shoppable moments. His in-depth round up on Shoppable Innovation is now live. Take a read and comment below with your favorite new commerce innovations! #adweek #commerce #commerceinnovation #networkedexperiences #publiciscommerce

Continued evolution… and more so- consolidation. Moves like this will continue to shape the media advertising landscape. From my professional perspective- these moves challenge media measurement companies to continue to innovate and provide demographic granularity at a more rapid pace. Said differently- Walmart may know WHAT is being viewed on the Vizio TVs…. But they really don’t have a grasp on WHO is viewing it. (Unless a UI interface is populated by the set owner, or a registration is sent in by the buyer when the set is first purchased). Even then- the complicated spectrum of age, gender, and ethnicity demographic categories are not fully captured. Bottom Line: Demographically representative panels are becoming even more important for advertisers to target the correct consumer audience. https://lnkd.in/esB4Ni7d

In 2024, store aisles become the new prime time as digital advertising continues to expand in brick-and-mortar. While this segment is currently commanding less than $300M according to EMARKETER / Insider Intelligence, Andrew Lipsman and Keith Bryan (and we at GTV) believe it has the opportunity to be a powerhouse for national brands. The scene is set: Brands should pivot 5% of their linear TV budgets to in-store media by 2025. Why? Because digital surfaces inside retailers' four walls offer what linear TV can't—fast reach, high attentiveness, younger audiences, and cultural relevance. Thanks Andrew Lipsman and Keith Bryan for putting #instoreretailmedia front and center. Dive into their latest ADWEEK article to discover why now is the time for brands make moves towards the store.

Our momentum continues! We’re celebrating 26% growth for Q1 FY25. Our team is proud to deliver even more ways to drive value for our advertisers and partners. Here are some highlights we announced last quarter: 🌟 Transforming Onsite Display: Our Onsite Display is now primarily programmatic and auction based, with greater access and control.  And we recently expanded access to more brands of all sizes, such as Marketplace sellers.  🌟 Expanding our premium CTV inventory: Through our first-to-market partnership with Disney Advertising, marketers can apply our industry-leading audience solutions and measurement to Disney’s Addressable streaming inventory, including Disney+ and Hulu. 🌟 Accelerating data-driven supplier growth: We’re making it easier for suppliers to combine Walmart Luminate’s insights with Walmart Connect’s closed-loop, omnichannel retail media solutions, helping drive sales.   https://lnkd.in/eCsUH_Js

💪 Walmart just made a bold move, acquiring Vizio for $2.3 billion to amp up its advertising game and take on Amazon and Roku Inc. The deal integrates Vizio's CTV advertising platform with #WalmartConnect, bringing in 28% YoY growth in ads business. With Vizio's 500 ad relationships and SmartCast OS (used by 18M+ accounts), Walmart gains valuable ACR data for powerful targeting capabilities, making it a serious contender in the CTV space. Boosting global ads business by 33% in Q4, Walmart's strategic move also tackles challenges like third-party cookie deprecation. 🚀 Walmart's CTV game just got stronger. Stay tuned for the next big move! Find out more over at The Drum -https://bit.ly/3T6tNcg #retailmedia #ctv #retailmedianetworks #zitcha #retailmedianews