Walmart Connect’s Post

These are the four key themes highlighted by Google during the CSS Spotlight awards, that will help in navigating the retail landscape through peak! 1) Shoppers are investing more time in a thoughtful consideration phase, demanding a deeper connection.  2) The shopping timeline extends beyond days, enveloping the entire season.  3) Highlighting key differentiators sets you apart from the competition.  4) Consumers crave an omnichannel experience, transcending online limits. Want to find out more and arrange your FREE feed audit? Email us at info@productcaster.com

Retailers, here are five eye-opening charts that will help you dominate the market by 2024 and what we can learn from them: 1️⃣ Embrace the power of omnichannel: Seamless shopping experiences across all platforms are the name of the game! Whether it's in-store, online, or via mobile apps, make sure your customers enjoy a consistent and convenient journey. 2️⃣ Deals, deals, deals! Consumers love a good bargain, and discounts are the secret weapon to boosting sales. Tempt your customers with irresistible offers and watch your profits soar! 3️⃣ Retail media is booming! Advertisers, pay attention! The growth of retail media shows no signs of slowing down. Collaborate with retailers to maximize success and reach your target audience effectively. 4️⃣ Personalization is key! Tailor your marketing efforts to fit individual preferences. Engage customers with personalized recommendations and offers, making them feel special and valued. 5️⃣ Future-proof your strategies! Stay ahead of the game by adapting to changing consumer behaviors and emerging technologies. Innovate, experiment, and embrace new trends to ensure your success in the long run! Get ready, retailers, to revamp your strategies, the future is bright! #RetailRevolution #FutureOfShopping #RetailTrends

Bridge the gap between offline and online shopping! Did you know, about half of consumers who start their shopping journey in-store eventually explore online options? Embrace omnichannel retailing to capture these shoppers at every touchpoint. Offer seamless experiences across both offline and online channels to meet their evolving preferences. By integrating your brick-and-mortar and digital storefronts, you'll maximize engagement and conversions. Don't miss out on the opportunity to connect with today's omnichannel consumers! #OmnichannelRetail #InStoreShopping #OnlineShopping #RetailTrends #CustomerExperience #SeamlessIntegration

🎁 Explore the magic of Omnichannel Personalization and Retail Media Strategy this season. Discover how tailored ads and seamless experiences drive loyalty and boost online shopping with data analytics and smart upselling. 📊🛒 Elevate your holiday retail strategy with innovation. 🚀 Read more on our blog >> https://lnkd.in/ejewBQcG #RetailMagic #HolidayStrategy #Personalization

64% of customers spend more if their issues are resolved on their chosen channel. The strategy? 💡 Provide multiple shopping channels & delivery options. Be where your customers want you to be! 📖 Learn more about omnichannel retailing’s power. Click to read: ▶️📲 https://buff.ly/48CSi5Z #omnichannelretail #omnichannelretailing #programmaticadvertising #retailmarketing

The statistic from Think With Google that, despite a significant increase in online shopping over the past two years, 66% of buyers still plan to shop in-store highlights the enduring value of physical retail experiences. This indicates that while digital channels have become increasingly important, the in-store experience offers unique value that many consumers continue to seek. For retailers, this underscores the importance of an omnichannel approach, integrating online and offline experiences to meet diverse consumer preferences. Providing seamless, complementary shopping experiences across channels can enhance customer satisfaction, drive sales, and foster brand loyalty in today's hybrid retail landscape. #OmnichannelRetail #ConsumerBehavior #PhysicalStores #EcommerceTrends #RetailStrategy

Retail Leader interviewed Commerce Signals, A TransUnion Company's CMO, Nick Mangiapane about our omnichannel report 📑 "...We expect to see consumer spending online continue to steadily increase 📈 as more retailers implement innovations in convenience, personalization 💌 speed of delivery 🚀cost, ease of browsing and breadth of selection that will drive consumers 👩👩👦👦 online 💻 to buy..." 📌 Read the full article here: https://lnkd.in/gbjcf3_B

53% of retailers expect private label to be their number one growth driver in 2024! 🚀📈 But how are retailers making private label so valuable in their offering? 💻Investment in the omnichannel experience 💸Competitive pricing ✨Improved quality 🛒Ranges for every budget 🚀 Investment in image and data quality online Retailers are investing in shopper loyalty by directly responding to shopper needs in their private label offerings. Read more in our full article 👇 https://ow.ly/7EPl30sCKfL

We know you’ve been busy putting a bow around your 2023 holiday season campaign 🎁, but here’s a sneak peek at what you need for success in 2024! eMarketer has shared five areas for retailers to consider as you prepare for the new year: 🚀 1. Ecommerce will drive retail sales once again 2. Deals continue to rule 3. Omnichannel will be more important than ever 4. Younger generations will drive social commerce growth 5. Retail media’s success depends on both networks and advertisers. Check it out for useful insights to inform your unified retail strategy and roadmap. #phygital #strategy #unifiedexperiences #unifiedcommerce

The traditional customer journey is no longer straightforward. In today's omnichannel landscape, purchasing decisions are complex and often unpredictable. Google refers to this phenomenon as the "messy middle," where decisions take place amidst various touchpoints and influences. Understanding this theory and acknowledging the fragmented nature of the customer journey is crucial for advertisers. It enables them to grasp the rationale behind your advertising tactic recommendations and positions you as a valuable partner in navigating this intricate terrain.