One of the themes I’ve learned since working with sellers in e-commerce lately centers around agility.
When brick and mortar was the only option, sellers were insulated from competition based on proximity and convenience. What difference does a $5 savings yield if you spend an extra $5 in gas to get to the “better” option?
The digital marketplace seller competes against all online sellers across the nation, and sometimes (my team’s specialty), across the globe.
With increases in cost of living and inflation, customers become more adept at finding the best deal for themselves across in-store and e-commerce channels.
The good news for customers? Sellers have to compete. They have to be agile enough to adjust pricing when someone lists the same item for a better value. To excel, sellers must know their competition and have better listings, photos, shipping, offers, and other value-driven features that customers want.
The good news for sellers? The omni-channel approach of being everywhere for the customer gives you more exposure than ever. If you’re a seller who wants more people to access and buy your product, message me. And if you’re a customer scouring all channels to find some of the best deals available in online shopping this year, check out Walmart’s announcement for #WalmartDeals happening in two weeks!
Deal with it. 😎 We're bringing the heat with our largest deals event ever from July 8-11! 🔥 Shop must-have electronics, back-to-school items and more from the comfort of your air conditioning on Walmart.com and the Walmart app.
Get all the details—and plan your shopping wish list: https://bit.ly/3z8qQAa
