Walmart Connect’s Post

Hard truth: Costs are only going up for DTC brands in 2023. And brands need to focus on profitability now, more than ever. I’m teaming up with Avi Moskowitz and Eden Amirav to take you through profit optimization strategies to improve your margins during BFCM this year. We’re going to go over topics like: • Profit analysis per country • How to use product bundles to increase profit • Profit-friendly discounts (spoiler: not coupon codes) • Profitable-shipping methods It’s all going down on September 20, at 1pm EST. I’ll drop the registration link below. (If you can’t make the live event, you’ll get the full recording emailed to you!)

Do you know elaborate promotions, discounts can actually overwhelm consumers and harm brand loyalty and reputation? In our recent survey of 1,000 consumers, about 60% of respondents said that they would prefer to receive more relevant promotions instead of just more promotions. Retailers should align their promotions with their overall value strategy, adopt a streamlined, customer-centric approach to navigate the challenges of a saturated market and boost loyalty, reputation, and revenue opportunities. Learn more in our latest read: https://on.bcg.com/4600Jqh

When it comes to driving business and securing sales, the influence of promotional gifts can't be ignored. Surveys indicate that an impressive 79% of consumers enthusiastically express their preference for businesses that generously distribute freebies. It's a clear consensus: companies offering promotional gifts are not only more attractive but also more likely to earn their trust and business. In a world where competition is fierce, the allure of giveaways continues to shape consumer decisions, showcasing the potent impact of these thoughtful gestures on brand loyalty and success.

Want to discover how your packaging can connect with your consumers, engage them in immersive brand moments, and ultimately grow your market through data and sales? Register for this webinar to "ASK THE EXPERT" and hear from leaders in spirits, packaging and consumer engagement with Aimee Carter (Distilled Spirits Council of the United States), Scott Super (Avery Dennison) and Chris Braine (Cellr).

Here's the 1 thing Ecom brands MUST do if they want to increase ROAS and scale profitably

One critical oversight marketers make when launching NPD. NPD checklist ✅ Stage gate process ✅ New packaging design ✅ Confirmed ranging ✅ Creative assets ❓ Onsite Retail Media Don't forget onsite Retail Media as part of your NPD arsenal to boost your chances of capturing attention and driving sales from day dot. When a customer searches on retailer websites, can they easily find your new product? Make sure your customers find you, not your competition and get the most out of that 13 week window. The retailer algorithm doesn't know about your product or how relevant it is to search terms or the customer. You've got to feed that retailer algorithm. Buckled Up #NewProductDevelopment #RetailMarketing #DigitalStrategy #ProductLaunch #BrandVisibility

Licensing remains part of the future for product brands – and 74% of consumers say they feel loyal to one brand. But as brands expand into new affiliations, licensing programs become complicated, leading to fragmented brand identity and unauthorized distribution. Meanwhile, online selling also makes brands and consumers vulnerable to imitation. OpSec offers a comprehensive licensing solution. Our digital licensing management platform streamlines workflows and manages the complete licensing lifecycle. Unique serialized codes enable product traceability, offer insights into channel behaviors, and underpin consumer engagement. We also provide online brand protection to safeguard the integrity of licensing programs and add physical security features to merchandise, allowing consumers and brand inspectors to authenticate products. Learn more here: https://lnkd.in/e_ZD_Txm Discover our complete licensing solution at Licensing Expo on May 21-23. We look forward to seeing you at booth F124! https://lnkd.in/eAzZBMwx

Brand Store quality ratings have officially arrived as of June 14, 2024, making it easier for you to understand and optimize your Brand Store’s performance. Along with quality ratings, you can learn how your Brand Store engagement compares to peers and see personalized recommendations to help improve your Store. Read on to learn more about this new useful tool.

Join our webinar, Strategies to tackle the brand loyalty crisis, to find out how you can do exactly this with the findings from our EMEA Consumer Voice Report 2024 http://spr.ly/6049kwxES

When was the last time you discovered a new brand that you really liked? Chances are good your discovery happened online before you went and bought it in the store. We dive into the importance of a consistent brand presence across all online and offline touchpoints. From geo-targeting to qr codes on packaging: retail is moving to a seamless customer journey. Learn all about it in our blog 'Intertwining your online and offline brand' 👉 https://bit.ly/4bGglmg