Jensen DeWees

This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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99% of orgs plan to leverage data collaboration to create more brand and business value this year. 💡 Download the new LiveRamp report “AI and Other Top Trends in Data Collaboration and Clean Rooms” to explore data collaboration use cases across industries.

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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Retail Media Networks have started behaving more like media networks than retailers, and I am here for it. In case you missed it, two giant retail media networks have opened up to near-endemic and  non-endemic advertisers in the past few months. Walmart Connect in April, and now Albertsons Media Collective Walmart: https://lnkd.in/dBmKERhJ Albertsons: https://lnkd.in/dUCh_VtP btw, both are targeting advertisers from the same industries- automotive, entertainment, financial services and travel. However, it’s interesting to note that both have a very different type of offering for non-endemic advertisers. Walmart Connect’s offering is rooted primarily in data monetization. Non-endemic advertisers can leverage Walmart’s first party audience data for targeting shoppers on Walmart’s offsite network - walmart’s onsite inventory is NOT available to them. On the other hand, Albertsons Media Collective is monetizing its onsite ad inventory - only caveat being, the inventory available to non-endemic advertisers is on post purchase pages like order confirmation page. Now, why am I so excited about this? Four reasons. Three reasons come from the way retail media is evolving. The fourth one gives me bragging rights. Why is this a good thing for the retail media industry? → RMNs leaning exclusively on endemic brands are bound to hit an ad revenue ceiling - after all how much ad spend can be extracted from the same set of advertisers? → Thanks to first party targeting, non-endemic ads need not be irrelevant eyesores for shoppers - additional media dollars flow in without impacting shopper experience → Retailers get to charge advertisers a premium - third party cookies are dying, non-endemic advertisers also know that retail media is their best bet The fourth reason and why do I get bragging rights? → At Osmos, we foresaw this evolution in retail media. Hence, we already have the tech to enable non-endemic advertising on retail media networks - whether they want to go the Walmart Connect way or Albertsons Media Collective way. #retailmedia #non-endemic-ads #walmart #walmartconnect #albertsons #albertsonsmediacollective #osmos #offsite

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In-store retail media needs more benchmarks so brands and retailers know what to expect when they're investing in it. Excited to share our meta analysis that showed a double digit incremental lift for CPG brands advertised on GTV over the last 5 years. Looking forward to building on this and providing benchmarks for different in-store digital formats and specific product categories. #retailmedia #admeasurement

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Our approaches to authenticity should evolve just as the dynamics of consumer trust do. With core values still solidified, retailers engaging in new directions leads to greater potential. This focus doesn't rely on a continuous quantity of content to remain relevant, but a commitment to quality experiences that can still adapt and expand. #ConsumerTrends #RetailTrends #Commerce

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This is a must-read for CMOs! Mars United Commerce spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Is it retail media or commerce media? The distinction goes beyond semantics. As my Skai colleague Nich Weinheimer explains in his article for Total Retail, the classification determines "how advertisers will manage, staff, budget and strategize their programs. This distinction impacts everything from operational execution to strategic planning and will shape the next era of advertising." Read the whole thing: https://lnkd.in/ezKFcTV2

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Introducing Walmart Connect's in-store measurement capabilities: Discover Skai's how-to on bridging online advertising and offline sales and the 3 key metrics you should focus on: https://okt.to/Hp89Bn

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I reference Pacvue's quarterly report for benchmarks and trends pretty frequently, which is why I'm more than a little excited to be included in this quarter's release. Things that caught my eye: -The CPC inflation on Amazon is real, 6.8% increase YoY for Sponsored Products -Walmart's CPC went up by a double digit % but their base is so low that a jump still puts them well below Amazon, something to watch -Instacart is riding steady in costs which is helped by a lower amount of competition in daily spending YoY, (odd considering Easter demand was closer to Q1 last year but it might be a function of more diverse ad offering YoY taking dollars from sponsored products)

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AI continues to be a powerful catalyst for innovation in the retail industry. And as Gen Z sets new benchmarks for consumer expectations, it's crucial for your marketing efforts to adapt accordingly. https://okt.to/SzkRDj #ai #commercenext2024 #genz #retailtrends #futureofretail

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Much like the seltzer craze - maybe the big beverage companies should jump on and ride the wave? From NA to nootropics, and cbd to just some plain ol' mocktails (Have you tried them?!?! You might be surprised!) What would a more sober America look like? Combining the supplement market, health & beauty, and drink market.....sounds like a $$ maker!! #healthieramerica #healthierworld #mocktails #NonAlcoholicBeveragesAdSpend #GuidelineData

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Reaching audiences is only half the equation. You have to drive returns, and you have to have the data that proves it. Learn how to identify, measure and optimize ROI at every step of the new customer journey. Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers personalized and measurable ways to reach audiences, it will be one of the best advertising vehicles for reaching consumers at every rung of the marketing funnel. Join us on Wednesday, May 21st at 1pm ET/10am PT to hear from Nielsen Global Head of Marketing Mix Consulting, Josh Kowal and VP of Consulting, Arica McKinnon on what it takes to thrive in an outcomes-obsessed ad world. https://lnkd.in/erjBP3e4

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Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/gfAzGy9c

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Did you know Cyber 5 spending in 2023 reached $38 billion? This five-day window is a vital time for brands looking to win both online and offline. If you want to get ahead, check out The Mars Agency's latest report presenting 10 steps for optimizing retail media and omnichannel activation during this critical holiday sales window!

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What's powering retail and commerce growth? Can AI impact the commerce experience? How can personalization be more relevant? What's on the horizon with the upcoming holiday season? All questions we tackled in the latest Beet.TV and Rokt feature! Thank you for the feature Andy Plesser! #commerce #crm #adressablerelationships #networkedexperiences https://lnkd.in/ebVEg6b9

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