About
•16+ years ecommerce…
Articles by Melissa
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Using Generative AI for Micro-Season Ad Campaign Creatives
Using Generative AI for Micro-Season Ad Campaign Creatives
By Melissa Burdick
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Amazon Flash: Ads Arrive on Prime Streaming
Amazon Flash: Ads Arrive on Prime Streaming
By Melissa Burdick
Activity
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Hi! Today is my last day at Business Insider. Next week, I'm (re!)joining ADWEEK as deputy editor of retail media and commerce. I'm really excited…
Hi! Today is my last day at Business Insider. Next week, I'm (re!)joining ADWEEK as deputy editor of retail media and commerce. I'm really excited…
Liked by Melissa Burdick
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What an amazing week for women’s sports! I can’t say it much better than the headline, so I will simply reiterate that a valuation like this, for a…
What an amazing week for women’s sports! I can’t say it much better than the headline, so I will simply reiterate that a valuation like this, for a…
Liked by Melissa Burdick
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What a fun and exciting Prime day! While we ran our fair share of successful deals at Loreal, the amount of trial purchase CosRX drove selling their…
What a fun and exciting Prime day! While we ran our fair share of successful deals at Loreal, the amount of trial purchase CosRX drove selling their…
Liked by Melissa Burdick
Experience & Education
Publications
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eMarketer Report: CPG Ecommerce in the US: Expectations and Strategies for Growth
eMarketer
Interviewed and quoted in professional eMarketer report
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An insider's view of CPG strategy on Amazon
Internet Retailer
A Q&A with former Amazon exec Melissa Burdick
Patents
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Hashtag Search
Issued US P16705
Projects
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The Jason & Scot Show - Industry Podcast
A weekly industry podcast with the latest e-commerce news and events. Episode 74 is an interview with Melissa Burdick on how to sell on Amazon
Organizations
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Instacart Advisory Council
Council Member
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Recommendations received
1 person has recommended Melissa
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Woohoo 🥳 Jérôme de Guigné is featured in Pacvue’s Q2 2024 Retail Media Benchmark Report! This report breaks down the latest trends in advertising…
Woohoo 🥳 Jérôme de Guigné is featured in Pacvue’s Q2 2024 Retail Media Benchmark Report! This report breaks down the latest trends in advertising…
Liked by Melissa Burdick
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📈 While everyone is talking about record-breaking sales for #primeday2024, we'll also be looking at record-breaking ad spends - stay tuned while the…
📈 While everyone is talking about record-breaking sales for #primeday2024, we'll also be looking at record-breaking ad spends - stay tuned while the…
Shared by Melissa Burdick
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$14B. I don’t think there’s one person who did not make an impulse buy over the past two #PrimeDays. The breadth of products felt of higher…
$14B. I don’t think there’s one person who did not make an impulse buy over the past two #PrimeDays. The breadth of products felt of higher…
Liked by Melissa Burdick
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The biggest social commerce event in the US is Prime Day. Prime Day was again huge on TikTok, despite TikTok building out TikTok Shop, which it…
The biggest social commerce event in the US is Prime Day. Prime Day was again huge on TikTok, despite TikTok building out TikTok Shop, which it…
Liked by Melissa Burdick
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When I say this year’s Prime Day has been one for the record books, I mean it. For the first time in seven years, I’m not handling Prime Day from the…
When I say this year’s Prime Day has been one for the record books, I mean it. For the first time in seven years, I’m not handling Prime Day from the…
Liked by Melissa Burdick
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We are thrilled to announce Joshua Ketter has been appointed as our new Global Chief Executive Officer, succeeding Brett Thome, who will be taking on…
We are thrilled to announce Joshua Ketter has been appointed as our new Global Chief Executive Officer, succeeding Brett Thome, who will be taking on…
Liked by Melissa Burdick
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PRIME DAY LIVE TAKES: DAY 2 We’re wrapping up the second and final day of Prime Day. It’s looking like Amazon has accomplished its goal of beating…
PRIME DAY LIVE TAKES: DAY 2 We’re wrapping up the second and final day of Prime Day. It’s looking like Amazon has accomplished its goal of beating…
Liked by Melissa Burdick
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Numerator’s Amazon #2024PrimeDay Tracker has compiled data from: 🛒 30,655 Prime Day Orders 🏠 14,543 Unique Households 🛍️ 62,928 Purchased Items 📣…
Numerator’s Amazon #2024PrimeDay Tracker has compiled data from: 🛒 30,655 Prime Day Orders 🏠 14,543 Unique Households 🛍️ 62,928 Purchased Items 📣…
Liked by Melissa Burdick
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PRIME DAY REMINDER: PROFIT WATCH This is your gentle reminder that discounts stack on Amazon. Customers can claim both discounts if you have…
PRIME DAY REMINDER: PROFIT WATCH This is your gentle reminder that discounts stack on Amazon. Customers can claim both discounts if you have…
Liked by Melissa Burdick
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Lee Dunbar, Senior Vice President, Head of Retail Media of Starcom has been featured in Pacvue’s Q2 2024 Retail Media Benchmark Report. This…
Lee Dunbar, Senior Vice President, Head of Retail Media of Starcom has been featured in Pacvue’s Q2 2024 Retail Media Benchmark Report. This…
Liked by Melissa Burdick
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https://lnkd.in/eixPAd7K - good segment on CNBC #StreetSignsAsia discussing a little Prime Day but mostly the overall US retail landscape layering in…
https://lnkd.in/eixPAd7K - good segment on CNBC #StreetSignsAsia discussing a little Prime Day but mostly the overall US retail landscape layering in…
Liked by Melissa Burdick
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Here's a stat: Amazon captures $0.28 of every $1 of *RETAIL* spend. Just...wow. *** #amazon #retail #ecommerce
Here's a stat: Amazon captures $0.28 of every $1 of *RETAIL* spend. Just...wow. *** #amazon #retail #ecommerce
Liked by Melissa Burdick
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