Walmart Connect’s Post

A great example of how NielsenIQ data and expertise from BASES combines to help brands in this day and age connect data, art and creativity for consumers. Download the guide and follow our BASES page to find out more! #art #creativity #data #nielseniq

This week we are launching 3 updates to help you write better, more detailed ad briefs in less time ✍ ⏰ 1. Loom Links We added a new widget that allows you to embed Loom videos directly on the brief share page. 2. Table View & Script View Edit your storyboard in three different layouts including cards, table, and script view. 3. Storyboard Templates Templates have been added to the storyboard section. This allows you to easily load in the most common direct-response ad structures to kick off your creative strategy. 

Heres An Ad Creative Tip: Take your winning creatives and incorporate a new captivating visual that grabs attention in the first 2-3 seconds... Then watch your hook rate skyrocket with this simple iteration. See my example of that crushes this tactic ↓ Comment below the best hook you’ve ever seen & follow for more creative tips! 

Does this relate to you? -You invested time and effort in crafting a great ad creative, only to spend more time manually resizing it for different channels. Bummer. -You simply can't design enough creatives. Just when you think you're finished, there's another request. In the worst case, you have to make a video. - Removing the white background from a product image, doing it repeatedly, and adding it to a nice design is extremely frustrating. Forget about constant creative workload, versioning and resizing assets, and last-minute edits. Break free from creative roadblocks: https://bit.ly/3Qa2MBT

This simple creative task will dramatically improve your creative strategy in 2024 and it only takes a few hours. All you have to do is screenshot every single ad you ran last year (yes even those ones). Put them into a Miro whiteboard. Group winners and losers. Use the sticky note feature to add similarities and differences. Ask yourself: 1. Do the creatives all look very similar? 2. Are there a variety of creative types + formats? 3. What’s common among all winners? 4. What’s common among all losers? Take an afternoon to do this and you’ll have some great ideas and key learnings to inform your creative strategy in Q1.

Stop underselling your creativity! Discover the Top 3 Reasons Why Creatives Sell Cheap (and how to avoid them) Learn how to value your skills, set clear prices, and confidently sell your work. Maximize your earning potential and grow your creative business! Top 3 reasons why creatives sell cheap & why you should not! https://lnkd.in/epCsVsRs

“Hello, we need your approval for the creatives shared.” “Ok, there are some changes to be done.” “Sure, please let us know the changes.” “ 👍” “Make the circle bigger, the font smaller and change the colour” “ Done” “ We don’t like it” And the cycle continues. What, why, how, etc. are some essential things you need to communicate for clarity. If you don’t, then everything will be just a series of rejections and you’ll be ending up with average results. #LightBuzzMedia #digitalmarketing #digitalmarketingagency #socialmediaagency #socialmediamarketing #marketingagency #expertspeaks #expertadvice

Make sure you have a good creative process in place where you can pop out high quality creatives fast. Our 4 step creative process: ▪️ Research: This is the most important step in my opinion and takes the most time. ▪️ Developing a good concept: We test three variations of a creative in a single DCT, each differing in one key variable. For example the same video with 3 different angles. ▪️ Analyzing: We use the Motion tool to do this. ▪️ Making iterations: By analyzing your creatives, you can identify what each piece is lacking. For example, if a creative has a high hook rate but a low click-through rate (CTR), consider changing the call to action (CTA) to enhance clicks. And then start all over again. And keep repeating this cycle.

Join the conversation with some of your favorite creatives from around the world. You can check them out on the website https://lnkd.in/dPJ85bvT Follow at Let's Get Creative

Sure-fire way to lose money on creative testing? Not having any SOP for iteration. Do this after your next test ends 👇 1- Look at the hard metrics (CPA, Spend, etc..) 2- Look at creative metrics (Hook, Hold, CTR, etc..) 3- Analyse the structure and visuals 4- Make a list of takeaways 5- Turn those takeaways into action steps for the next round If your brand is spending $50k/mo+ and you want a full pipeline of high-converting creatives, send me a DM. Or book a free discovery call, link in my bio.