Pacvue

🗞 This week, we’re bringing you a special edition of our Weekly Retail Roundup! In this edition, we’re diving into Amazon Prime Day, providing you with a recap and early sneak peek of our Amazon Prime Day data, tips, and strategies to make the most of the Post-Prime Day hype, and sharing our findings from Walmart Deal Days. ⤵ https://lnkd.in/g-QfcdP4 #Pacuve #CommerceAcceleration #Amazon #PrimeDay #WalmartDeals

💪 Despite increased competition, Amazon continues to break records with this year’s #PrimeDay U.S sales totaling $14.2 billion in just two days. Here’s what our Co-Founder and President, Melissa Burdick, shared with the Amazon community. ⤵ ✔ Be sure to follow Pacvue and Melissa Burdick, as we will be releasing our comprehensive recap report for Prime Day 2024 soon! #Pacvue #CommerceAcceleration #Amazon #PrimeDay2024

🎉 And...that’s a wrap!    Amazon Prime Day 2024 is officially over, and once again, broke records. Adobe Analytics' initial data shows that spending surpassed forecast, totaling $14.2B over two days.    We hope your team had a successful #PrimeDay event and set a few of your own records. We’ll be publishing a comprehensive recap report as all the data rolls in, but an early sneak peek at our initial data shows:   📈 630% WoW Increase in Average Daily Spend  🖱 71% YoY Increase in CPC  📊 35% Increase in DSP Spend  💰 $30M Ad Spend in the Baby Products Category on Day 1 Although Prime Day may be wrapped, the opportunity to capture revenue certainly is not. Take a look down below in the comment section for our Top 5 tips to take advantage of the Post-Prime day hype. ⤵ #Pacvue #CommerceAcceleration #Amazon #AmazonPrimeDay Amazon Ads Partners Amazon Ads

Lee Dunbar, Senior Vice President, Head of Retail Media of Starcom has been featured in Pacvue’s Q2 2024 Retail Media Benchmark Report. This comprehensive report provides a detailed analysis of advertising and eCommerce trends across Amazon Ads, Walmart Connect, and Instacart Ads, as well as insights into key product categories. Some of the key findings include: •Amazon Sponsored Brands Average Daily Spend increased by 15.5% QoQ. •Walmart Sponsored Products CPC rose by 21.8% YoY.  •Walmart Sponsored Product Average Daily Spend grew by 23.2% YoY.  •Instacart’s Average Daily Spend increased by 12.8% QoQ. This report provides in-depth data and benchmarks, equipping brands with the necessary tools to evaluate their performance and gain insight into the latest industry trends. You can download Pavcue’s Q2 2024 Retail Media Benchmarks Report by clicking the link below. Link: https://bit.ly/4d0Q42h  _ #PublicisCommerce

Woohoo 🥳 Jérôme de Guigné is featured in Pacvue’s Q2 2024 Retail Media Benchmark Report! This report breaks down the latest trends in advertising and #eCommerce across European #Amazon marketplaces and provides valuable insights into different product categories. Highlights across Amazon’s European marketplaces: ✅ Average CPC increased for Sponsored Brands +13.8 YoY ✅ Average CTR for Sponsored Brands decreased –2.9% YoY ✅ Average Daily Spend for Sponsored Product increased +18.9% YoY. Brands can dive into in-depth data and benchmarks to evaluate their performance and gain insight into the latest industry trends. Download your copy today at: https://bit.ly/4cXcfWV

📈 While everyone is talking about record-breaking sales for #primeday2024, we'll also be looking at record-breaking ad spends - stay tuned while the Pacvue team sorts through the data!

It’s almost a wrap for Day 2 of #AmazonPrimeDay2024… and the numbers are coming in! At Pacvue, we wanted to take an early look at the data around sales trends and ad trends. Here’s some numbers that caught our eye when we looked at Pacvue data from Prime Day so far: ⏰ 7AM & 6PM: the peak shopping times for Amazon shoppers getting ready for their day / or just ending their day 💰 +9% CPC & +29% Avg Spend YoY (with a very large decline in SD spend) 📈 +630% Increase in Avg Daily ad spend Prime Day vs Previous Week ⚖ 78% of ad spend dedicated to Sponsored Product Ads 🐙 +231% YoY increase in ad spend in Toys & Games 💡 The use of multi-item video more frequently in SB ads (interested to see how CVR engagement compares to single item videos!) - see below screen shot According to Numerator, the average Prime Day shopper is 35 to 44 and this is a generation that grew up with Amazon as the go-to site for buying online. So it seems the necessities are winning over the nice-to-haves in most cases. For the rest of the week, we’ll break down how advertisers felt about #PrimeDay2024 after all the deals have settled. 🛒 Until then, get ready for that 6pm rush! 

Day 1 from #AmazonPrimeDay2024 is underway. Here’s what the Pacvue team has noticed so far: #1. Brands started spending before Prime Day officially kicked off: Our data showed ~+15%SP & ~+23%SB increase in brand average daily spend in the leading 10 days #2. Apple 🍎 takes over the main Prime Day landing page on mobile: On Day 1, the full above the fold page on mobile and 50% of the second scroll was dominated by Apple products, showing an aggressive approach to get Apple products front and center #3.  Amazon brands are stealing the spotlight: Amazon Basics seem to be prominent in cross-category searches, making the space even more competitive for brands #4. Amazon tests AI in a big way for Prime Day: This Prime Day marks the debut of #Rufus, Amazon’s AI shopping assistant - a new way for shoppers to get personalized recommendations just by having a conversation. Big implications here for how brands should prepare their product pages!  #5. Target Plays 4D Chess: Whether it was on purpose or not, Target didn’t list products as discounted during Circle Week - which made Amazon’s algorithm give away the buy box to other sellers. This shows the risk of counting on the algorithm - and why it’s important to keep monitoring your sales and product pages in real-time during the week!  Adobe forecast a new record of $14 billion in sales this Prime Day… what do you think? Are records getting broken? How’s everyone’s Prime Day 2024 going so far? ⁉

Delighted to be featured in Pacvue’s Q2 2024 Retail Media Benchmark Report! This report breaks down the latest trends in #advertising and #eCommerce across all the #Amazon marketplaces in Europe. It's got tons of valuable insights about different product categories, too. Highlights across Amazon’s European marketplaces: ➡️ Average CPC increased for Sponsored Brands +13.8 YoY ➡️ Average CTR for Sponsored Brands decreased –2.9% YoY ➡️ Average Daily Spend for Sponsored Product increased +18.9% YoY Brands can dive into in-depth data and benchmarks to evaluate their performance and gain insight into the latest industry trends. See for yourself - download the report at: https://bit.ly/4cXcfWV Enjoy!

🗣 In Pacvue’s Q2 2024 Retail Media Benchmark Report, Lee Dunbar, SVP and Head of Retail Media at Starcom, shares his thoughts on the rapid growth of Gen AI. Gen AI is revolutionizing display creatives, video, and audio formats, offering brands novel ways to effectively engage with shoppers. As AI continues to improve, smaller brands with limited budgets can now utilize GenAI to compete with industry giants.  🔎 Interested in more valuable industry expert perspectives on the evolving landscape of retail media? Click the link below to download the full report! ⤵ https://bit.ly/4f9Nvge #Pacuve #CommerceAcceleration #RetailMedia #Q2 #CPCReport #AdvertisingReport #eCommerceTrends