Walmart Search advertising

About

90% of U.S. households shop at Walmart annually1; our stores and digital properties bring in 150 million visitors a week.2 Walmart Connect offers two Search advertising solutions to help get your products in front of millions of customers actively searching and browsing the Walmart site and app.

SPONSORED PRODUCTS ads serve in prominent, high-traffic spots to Walmart customers actively searching for products like yours. A click advances the customer to the product page to purchase. Sponsored Products is cost-effective because you only pay when a customer clicks your ad. Monitor your campaign in-flight, and optimize it for the best possible results, on your Sponsored Products Performance Dashboard.

SEARCH BRAND AMPLIFIER is a premium Search ad that showcases your brand logo, a custom headline and up to three of your products at the top of search results.

Source: 1 Walmart Corporate Site, April 2019. 2 Walmart First Party Data, 2020

This product is intended for

• Account Executive
• Shopper Marketing Manager
• Media Manager
• Ecommerce Manager
• Brand Manager
• Marketing Director
• Vice President of Sales
• Vice President Marketing
• Chief Marketing Officer
• Senior Brand Manager