Kass Sells�� Post

I asked Daniel Blank, WE’s Head of Integrated Marketing EMEA, how AI can boost creativity, how it is reshaping agencies and what its future looks like. His answers show how we can harness this creativity, especially in the early stages of our work, and use that as a springboard. And, yes, we still need people.

I’m excited to see the work that our new WE UK Strategic Advisory Board will produce. This incredible team will unite experts in AI, technology, sustainability, health and youth engagement to provide vital insights to our clients. Learn more about the team and what they can do: https://bit.ly/4cruxjo

Excited to have Stephen Robertson lead our WE Communications WATATAWA (Walk the Talk, Talk the Walk) consultancy. Amazing team doing impactful work for terrific client partners. Let’s go!

WE’s Nitin Mantri, a shortlisting juror for the PR Cannes Lions and the group CEO of Avian WE, talks about the effect of AI, how AI skills need to be stepped up and what kind of work really stood out at this year’s awards. “Human intelligence is still key. ... The people who can demonstrate the power of human-AI partnerships will succeed.” Read more: https://lnkd.in/gEjQESYP

I’m very pleased to congratulate WE’s Nichole Provatas, who has been promoted to Executive Vice President, International Head of Integrated Marketing. This new role is an expansion of her previous job and she will oversee our Borderless Experience Team. I know she will bring her many insights and skills to this important role. In addition, Brian Keenan is our new Executive Vice President, International Head of Insights and Analytics. Congratulations to these two talented people. Read more: https://lnkd.in/gMcawrEF

Congratulations to our Avian WE team members for their hard work on the Reckitt and Harpic campaign #BeFreeToPee, which took home silver at the Cannes Lions last week. The public health initiative features a useful app “loocator” to promote the vital issues of sanitation and toilet accessibility in India. This incredible team has shown the power of appealing, purpose-driven communication to help women. #CannesLions2024 #WECelebrate

Congrats to Daryl H. and every single person on our WE Communications Singapore team. Your commitment to each other, our clients, and to creating the best and most impactful work brings out the best in all of us. Well done. And thank you to Campaign Asia-Pacific and PRWeek Asia for the recognition.

With the pace of AI development showing no signs of slowing, we’re at an inflection point for how businesses can bridge the gap between strategy and expectation. Thank you for the moderation of such an engaging panel event, Arun Sudhaman!

The collaboration between our WE Communications team in the UK and The Lewis Pugh Foundation on Lewis' swim of the Hudson River was a masterclass in raising awareness of important environmental issues, and I'm so glad to see it recognised by The Drum. Congratulations to all involved! #WECelebrate