Ayden Ong

o Headed a team of 4 as team director to develop a local market penetration marketing communications plan for client project - Excel4apps, B2B technology-finance industry
o Conducted primary research including interviews with customers and developed a 180-page marketing communications proposal for client
o Coordinated resources and work allocation, and served as the main point of contact liaising with client and our supervising professor
o Responsible for designing and creating the… Show more

o Headed a team of 4 as team director to develop a local market penetration marketing communications plan for client project - Excel4apps, B2B technology-finance industry
o Conducted primary research including interviews with customers and developed a 180-page marketing communications proposal for client
o Coordinated resources and work allocation, and served as the main point of contact liaising with client and our supervising professor
o Responsible for designing and creating the pitch deck and collaterals Show less

Random Blends 2016 is the eighth annual digital art exhibition, showcasing outstanding works of students and also co-organised by students from the Communications and New Media (CNM) department at the Faculty of Arts and Social Sciences, National University of Singapore.

o Led a team of 12 in running and publicising CNM's arts exhibition - Random Blends 2016 - which saw an 87.6% increase in turnout rate from preceding year (1,876 total visitors)
o Managed and coordinated work among… Show more

Random Blends 2016 is the eighth annual digital art exhibition, showcasing outstanding works of students and also co-organised by students from the Communications and New Media (CNM) department at the Faculty of Arts and Social Sciences, National University of Singapore.

o Led a team of 12 in running and publicising CNM's arts exhibition - Random Blends 2016 - which saw an 87.6% increase in turnout rate from preceding year (1,876 total visitors)
o Managed and coordinated work among three key teams (Events & Logistics, Media relations and Social media) to develop digital, offline promotion and media engagements plans to publicise the event
o Achieved a 5% lower than expected expenditure
o Secured 11 media coverage from 6 media outlets including Lianhe Zaobao and the Weekender
o Hosted guest-of-honours (Mr Jeffrey Seah, CEO (SEA) of Starcom MediaVest Group and veteran artist, Mr Cheo Chai Hiang) for the event
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o Headed 10 subcommittees from the social media, web, design and internal communications departments
o Managed and developed content plans for internal & external Facebook pages, website and Instagram of CAPT

o Led a team of 6 marketing and publicity members for the pageant contest event, which saw an 80% increase in turnout rate from preceding year
o Clinched partnership with 24 sponsors with a total sponsorship value of more than S$15,000 (More than 200% increase in value from preceding year)
o Developed Facebook and advertising strategies, which reached a high of 30,000 Impressions and generated 800 over followers from scratch over a 1.5 months period

o Led a team of 14 members and saw through the half-day event with a higher than expected turnout rate of over 1,000 people
o Spearled the art direction of the publicity team

o Headed 6 subcommittees in the publicity team consisting of social media managers, designers and photographers