Kass Sells’ Post

Are you embracing the AI Revolution? Over the last few years, I've witnessed first-hand the seismic shifts in our industry. The rapid adoption of AI technology is no longer a distant future; it’s our present reality. According to the State of AI in PR 2024 report by MuckRack, 64% of PR professionals are now leveraging generative AI tools. This statistic alone underscores the urgency for deeper insights into how AI influences brand perception and engagement. Enter GAIO.tech, Hotwire's pioneering AI tool designed to revolutionise how brands are perceived by AI chatbots like ChatGPT, Claude, Gemini, and Perplexity. This isn't just another tech gadget; it's a game-changer for our industry. How so? 1. AI-Powered Brand Insights: GAIO.tech uses advanced technology to offer invaluable insights into how brands are perceived by AI chatbots. In a world where AI-driven conversations are becoming the norm, understanding this perception is crucial. Traditional SEO focuses on keywords and backlinks, but GAIO.tech takes it a step further by optimising for generative AI, providing a clearer picture of brand visibility in AI chatbot responses. 2. Enhancing Brand Visibility and Strategy: We know that staying ahead of the competition is key. GAIO.tech enables you to see how brand and product mentions are prioritised in AI chatbot responses. It identifies the most frequently cited products, sources, and influencers, offering a strategic edge in crafting informed PR and marketing strategies. This tool helps brands not just to be seen, but to be prioritised in the digital conversations that matter most. 3. Addressing the Rapid Adoption of AI: The significant increase in the use of generative AI tools among PR professionals highlights a pressing need for tools like GAIO.tech. As AI continues to reshape our industry, understanding its impact on engaging target audiences and stakeholders becomes paramount. GAIO.tech equips PR professionals with the insights needed to navigate this new landscape effectively. In a nutshell, GAIO.tech is not just about keeping up with technological advancements; it’s about harnessing them to build stronger reputations and relationships that boost customer retention and revenues. This tool is a testament to how Hotwire is leading the charge in responsible AI innovation, providing our clients with the competitive edge needed in today’s fast-paced digital world. So, as we embrace this AI-driven future, tools like GAIO.tech will become indispensable in the PR and marketing toolkit. They provide the critical insights needed to craft strategies that influence AI chatbot answers, enhance message delivery, and improve overall brand perception. GAIO.tech is just the beginning, and it's available today to all Hotwire Australia clients! Book a demo today  https://lnkd.in/g7wtwSPi #PRInnovation #BrandStorytelling #Hotwire #GAIOtech #MarketingInsights

Generative AI is poised to revolutionize advertising, but it's not just about speed. To truly boost campaign effectiveness, GenAI needs to be grounded in marketing science. Think beyond just creative output – leverage scientifically validated data about consumer behavior to create ads that resonate and drive results! → https://hubs.ly/Q02DMvgz0

The Power of Human-Led Content Marketing in an AI World 🌐 The rise of AI tools like ChatGPT sparked a debate: Would machines overshadow human marketers? 🤖 vs. 🙋♀️ While AI can aid, there are aspects of content marketing that are distinctly human: 🤝 Coordinated Communication: True understanding of team dynamics and strategic goals cannot be replicated by machines. 📚 A Portfolio Of Experiences: Content is more than words. It’s about creating a narrative and then choosing the right platform to tell it. 🎯 Audience and Value: Deep market research, target audience understanding, and setting goals is a blend of data and human insight. 📈 Strategic Operations: While structure is vital, creativity thrives with strategy. Technology aids, but it doesn't lead. Yes, AI tools are remarkable. But they're just that—tools. The essence of content marketing? Genuine connection, storytelling, and value. Dive deep to understand your audience and craft messaging that drives leads and conversions. Let's harness the human touch in this digital age! 👉 Excited to have launched https://lnkd.in/drU5jgwk Be sure to pop by and visit! #saasgrowth #saasmarketing #aicontent

How should Marketing Communications change and adapt to AI and Social Media? The Harvard Business Review released a great article exploring this subject that is a must read for all Product Marketers. Although the authors did a great job laying out the current landscape, they need to take their recommended strategies further. They talk about shifting from leading to guiding messaging but I believe what's most important is authenticity and creating real fans of your brand. For large businesses, it may even be about creating authentic sub-brands under the larger brand. There is just too much information out there to "frame" messaging, it has to be real. https://lnkd.in/gjFdKaCG

How AI Can Make Your Marketing Messages Stronger and Your Teams More Efficient by @litmusapp

Thank you very much to @The Drum for publishing my Marketing Manifesto in the context of @WFA’s Global Marketer of the Year. Thanks to the incredible tech innovations developed over the past years we, marketers have become too focused with the 'science' of marketing at the expense of the 'art' of marketing. Thus, my pledge is “to reboot the industry-wide decline in the ‘art’ of marketing.” You can read the opinion piece here: https://lnkd.in/dRewwyS3 #wfa #marketing #digitaladvertising #ai #digitaltransformation #brand #brandbuilding #GMOTY #GlobalMarketing #BetterMarketing  

this is a very powerful tool in marketing!

87% CMOs think AI represents future of advertising & marketing: Dentsu Creative report. Dentsu Creative’s 2023 Global CMO Report 'Creativity at a Crossroads’ deep dives into minds of marketers today. Patricia McDonald | Amit Wadhwa #e4m #CMO #AI #DentsuCreative #Report

Over the last 2 years, my journey has led me to start my own digital marketing agency. I’ve had the opportunity to dive deep into various facets of the marketing world, from building a brand-new business to crafting compelling marketing materials, executing successful campaigns, generating valuable leads, and curating engaging content. What has truly set me apart is my newfound passion for harnessing the power of AI technology. Integrating AI into my daily tasks has not only elevated my skill set but has also significantly boosted my overall output. This integration has allowed me to maximize productivity, demonstrating my dedication to staying at the forefront of innovation in marketing and ensuring that I deliver nothing but exceptional results.

The Alliance is keen to work in collaboration with those products and services that genuinely add value to agencies in the independent agency community. That’s why we are thrilled to announce a partnership with Instreamatic 🎉🎉 “As AI plays an ever important role in the delivery of comms, it is great to be able to welcome Instreamatic as an Alliance partner that embraces this new technology in such a positive way. Instreamatic is revolutionising the way that agencies can personalise and contextualise any audio content both at scale and pace. We are delighted that Instreamatic has chosen the Alliance to be its Partner to advance and demonstrate how AI can advance creativity in agencies and how it should be embraced by them” - Clive Mishon, Founder Director, Alliance of Independent Agencies Instreamatic redefines the advertising landscape, harnessing AI to transform the creation, delivery, and optimization of contextual video and audio ads. We empower brands with an exceptionally smooth, swift, and scalable experience that enhances media performance and elevates storytelling to new heights of impact and resonance. Using Contextual Ads, brands can generate and serve unlimited audio, video, and CTV ads to address the user's context and environment. All in one place. "We’re thrilled about our partnership with the Alliance of Independent Agencies, marking a significant milestone in our quest to reshape the advertising landscape. At Instreamatic, we’re committed to innovation, and with our cutting-edge products like Contextual Audio Ads and Contextual Video and CTV Ads, we’re changing the game. Our AI-driven technology generates limitless, contextually relevant audio and video content, allowing brands to enable AI-driven ad optimization and deliver highly engaging messages to their audiences. This partnership merges our dynamic capabilities with the Alliance’s independent agency network, empowering them to achieve outstanding results for their clients. We’re pioneering a future where data-driven, contextually relevant content is the norm. Together, we’re setting the course for a more personalized, efficient, and effective advertising ecosystem" - Stas Tushinskiy, CEO, Instreamatic. For more information about the service Instreamatic provides to agencies, please click here - https://instreamatic.com/