𝟵 𝗱𝗮𝘆𝘀 𝗮𝘄𝗮𝘆 - Don't miss the #KantarBrandZ 2024 Most Valuable Southeast Asian Brands launch on July 26th, from 2:00pm to 5:00pm, at The Ritz-Carlton, Millenia Singapore. Hear from leading brands such as Pt Bca Bank Central Asia, Jollibee Group, The HEINEKEN Company, Astro, and Mondelēz International. Discover how these brands drive meaningful innovation within the context of their industries and build strong global brands. Register now to secure your spot: https://bit.ly/3xQi4Xy If you can't attend in person, join us for the live-streaming of the event: https://bit.ly/3W9SRzp Kantar
Campaign Asia-Pacific
Advertising Services
The voice of the media, marketing and advertising community in Asia-Pacific.
About us
Campaign Asia-Pacific provides insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry.
- Website
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http://www.campaignasia.com/
External link for Campaign Asia-Pacific
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Hong Kong
- Specialties
- marketing, advertising, journalism, communications, media, PR, Asia-Pacific, Digital, Editing, Thought leadership, Analysis, Video, and Social Media
Updates
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Bringing connected TV (CTV) into the mix offers marketers in APAC an unprecedented opportunity to maximise the impact of their investments across the funnel — from awareness to lead conversion, says StackAdapt’s Liam McCarten. #partnercontent
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This year's esteemed panel of jurors comprises 10 technology leaders and jury chair Shawn Lim 🏳️🌈 from companies such as Mastercard, Microsoft, B Capital, and Deloitte, among others—all judging entries recognising the region's top tech talent and products. The jury members are: Nadiya Omar Hasan S. Hasnie Belinda Clark Chandan Deep Niraj Nagpal Nick Seckold Sunita Kaur Dorothy Peng LuKenn W.
Campaign's Tech MVP Awards 2024 jury revealed | News | Campaign Asia
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BMF has appointed a new chief creative officer. Former DDB Sydney CCO Stephen de Wolf joins BMF as its new chief creative officer just a few days after DDB announced his departure.
Move and win roundup: Week of July 22, 2024 | News | Campaign Asia
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A month after returning from Cannes Lions 2024, WE Communications' Nitin Mantri shares his insights from this year's festival, highlighting the key PR trends that will shape the industry ahead.
From rosé to revelations: The top PR trends unveiled at Cannes | Opinions | Campaign Asia
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Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign's Minnie W. speaks with the brand's CSO Denise Au-Yeung on enhancing customer experience through this strategic transformation.
FTLife Insurance rebrands, launches new identity with strategic focus on CX | Analysis | Campaign Asia
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In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome. Shawn Lim 🏳️🌈 gets some quick analysis from Niall Hogan and Mitch Waters on what this means for advertisers. This is a developing story, check back for more.
Google reverses plan to eliminate cookies from Chrome | News | Campaign Asia
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EXCLUSIVE: Results from an extensive APAC study by VIRTUE Worldwide, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them. Lesley John Huiwen Tow Matthew Keegan
Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends | Analysis | Campaign Asia
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Gaurav Gupta takes an “outside-in” approach to well-entrenched local brands, leveraging purpose-driven marketing to change social norms while capturing market share for Kimberly-Clark Softex.
Asia-Pacific Power List 2024: Gaurav Gupta, Kimberly-Clark Softex | Analysis | Campaign Asia
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Butterfly Foundation, PepsiCo and Jaywing in our weekly collection of people moves and account news.
New week, new moves and wins
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