Kass Sells’ Post

📸 What a shot of our Growth Director George Hawwa presenting at The Meetings Show APAC last week in Singapore! He spoke about what generated ROI on Social Media in 2024 📈 #AttentionExperts #socialmedia #socialmediamarketing #socialmediaads #digitalmarketing #socialmediatips #socialmediaagency #socialmediatrends

Step into the limelight of the advertising and marketing world and let your distinctive perspective shine at the #MarketingExcellenceAwards #Thailand 2024! We're on a mission to honour and celebrate the most groundbreaking and influential marketing campaigns across Thailand.   Why should you enter? Here are six compelling reasons: 🤝 Network with Industry Leaders: Connect with top minds and explore collaboration opportunities. 🔍 Gain Expert Feedback: Receive invaluable insights from our esteemed panel of judges. 💼 Strengthen Client Relationships: Demonstrate your commitment to excellence and reinforce client partnerships. 🤝 Forge New Connections: Meet industry decision-makers and lay the groundwork for future collaborations. 🎉 Reward Your Team: Celebrate your team's hard work and dedication. 🏆 Support Industry Success: Showcase your commitment to industry advancement.   With 43 categories to choose from and the prestigious title of Marketer of the Year up for grabs, this is an awards show you cannot afford to miss.   This is your chance to showcase your brand's creative marketing prowess! https://lnkd.in/grKR_GMw   ⏳Important deadline Entries deadline: 17 May 2024 Finalists announced: August 2024 Winners announced: 20 September 2024 Connect with Abigael Ayerdi and Cariza Ratin today – We are here for you!

🌍🌟 "That's why international marketing fascinates me more and more every day!" 🌍🌟 Sabrina Nickel finds international marketing increasingly captivating every day. "Every day, I immerse myself in a world full of changes and adapt to local peculiarities to make our beauty brand essence and Catrice better known in the various regions." Her primary focus lies on the dynamic MENA region, where she must consider numerous local peculiarities. Here, marketing strategies and product development revolve around the priority of perfection and flawless appearance for Arab women, shaped by societal norms and religious influences. Recognizing the significance of religion and culture, Sabrina emphasizes the need for companies to tailor their approaches to accommodate regional sensitivities, including diversity in skin tones, traditional beauty practices, and local influencers. Understanding the linguistic and cultural nuances across MENA countries is vital for crafting successful marketing campaigns that resonate personally with consumers and foster genuine connections. Always with the aim of our mission: "Make everyone feel more beautiful." Sabrina regards international marketing as an ongoing journey of learning and adaptation, highlighting the importance of flexibility, cross-cultural sensitivity, and agility in responding to change. "For me, there's no field more exhilarating and fulfilling!" ❤️ #cosnova #MakeEveryoneFeelMoreBeautiful

Stepping Up Your Game: Unlocking the Power of Partnerships and Cultural Marketing in South Africa 🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦 The South African market is a vibrant tapestry woven with diverse cultures and communities. For brands seeking to stand out and resonate with local consumers, traditional marketing strategies alone might not suffice. This is where the dynamic duo of strategic partnerships and cultural marketing and branding enters the scene, offering a powerful recipe for success. Strategic Partnerships: A Win-Win Alliance: Imagine collaborating with a local artist to design a limited-edition sneaker line, tapping into their unique style and cultural influence. This is the essence of strategic partnerships. By joining forces with complementary brands, organizations, or individuals, you can: Reach new audiences: Partner with a local influencer or community leader to gain access to their established network and trust. - Boost brand credibility: Aligning with a brand respected for its cultural sensitivity or social responsibility can enhance your own image. - Leverage shared resources: Combine expertise, marketing budgets, and creative ideas to launch impactful campaigns. - Spark innovation: Cross-pollination of ideas leads to fresh perspectives and unique offerings that resonate with diverse cultural nuances. Cultural Marketing and Branding: Finding Your Rhythm: South Africa is a land rich in traditions, stories, and expressions. By incorporating cultural elements into your branding and marketing, you can: - Build deeper connections: Authentically engage with local consumers by understanding and reflecting their values and aspirations. Enhance brand storytelling: Craft narratives that resonate with shared cultural experiences and emotions. - Stand out from the crowd: Differentiate yourself by showcasing your understanding and appreciation of the local context. - Attract talent and foster loyalty: A brand that embraces cultural diversity becomes an attractive employer and builds stronger customer relationships. The South African Advantage: By embracing both strategic partnerships and cultural marketing, brands can unlock a powerful synergy in the South African market. Imagine partnering with a traditional craftsperson to create limited-edition clothing, or sponsoring a local music festival to connect with young audiences. Remember, the key is authenticity and respect. Don't just appropriate cultural elements; actively engage with communities, understand their stories, and collaborate meaningfully. By doing so, you can forge deep connections, build brand equity, and truly step up your game in the South African market. - Lucas Namuramba #StrategicPartnerships #CulturalMarketing #Culture #Authenticity #Reapect #Creativity

South African Talent: Beyond Endorsements, Building Your Own Brand Empire🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦 South Africa's vibrant entertainment scene is teeming with talented musicians, athletes, and actors. But in the fast-paced world of fame, what happens when the spotlight dims? Many rely on lucrative endorsement deals, but a savvy approach focuses on building long-term brand equity – a strategy that empowers talent even after their peak years. Having witnessed the industry firsthand, from forging brand partnerships for companies to advising music teams, I've seen the power of ownership. Simply put, South African talent needs to strive for deals that go beyond a quick paycheck. Endorsement deals offer a temporary boost, but brand equity deals create a lasting legacy. Think of it this way: with an endorsement, you're essentially renting out your image for a specific campaign. Brand equity deals, on the other hand, involve building a brand alongside a company. This could involve co-creating a clothing line, a signature beverage, or even a foundation dedicated to a cause you champion. The key is to have a "seat at the table," meaning you're not just a face but a partner in shaping the brand's direction. This approach offers several advantages •Longevity: Your brand thrives alongside your career, providing a safety net when your star power inevitably fluctuates. •Legacy Building: You create something sustainable that transcends fleeting fame. •Financial Security: Equity deals often translate into ongoing profits, not just a one-time payment. •Creative Control: You have a say in shaping the brand, ensuring it aligns with your values and vision. South Africa has seen inspiring examples of this strategy. Think of musicians who have launched their own clothing lines or athletes who have partnered with beverage companies to create signature drinks. These ventures not only extend their careers but also inspire future generations to think beyond endorsements. By prioritizing brand equity deals, South African talent can transform from brand ambassadors to brand architects. This shift empowers them to build a lasting legacy, secure their financial future, and leave a mark on the industry long after the final curtain call. #talent #entertainment #career #creative #brandequity #southafrica #music #actors #influencers #celebrity

IAB SEA+India's 2024 AGM Insights Revealed! We are on a mission to unite the industry for collective progress and responsible growth! At our recent AGM, kindly hosted by TikTok, our Regional CEO Miranda Dimopoulos and esteemed board members from Unilever, Meta, The Trade Desk, The Coca-Cola Company, GroupM Nexus and Grab shared their invaluable insights on our 2023 achievements and discussed what’s in store for 2024. Key highlights include: • Brands Leading the Charge: Marketers are our fastest-growing member profile (+367%) as they recognise us as a preferred partner for their business objectives • Broadening Influence: Our content's reach soared to 3.2M views in 2023, with 25% of traffic from outside of APAC marking our global impact. • Enhanced Advisory Role: Our government advisory role is expanding, reinforcing our trusted industry leadership. • Exclusive Launch: The announcement of the WARC x IAB SEA+India co-branded content series, a groundbreaking initiative to showcase the diverse expertise and experience of our members. • 2024 Objectives: Emphasis on AI, retail media, privacy, technology & platform innovation, and cultivating a future-ready workforce. • Leadership Evolution: Find out more about our 2024 regional board and councils • Empowering Membership: Discover our flexible and inclusive membership model, designed to enhance your visibility and opportunities to contribute at all levels. Available in two formats, click below and read - or watch - to find out more! #IABSEAIndiaAGM #DigitalMarketing #IndustryLeaders #2024Vision

Sarawak has geared up as a global business events influencer at the 62nd ICCA Congress in Bangkok, Thailand from 12-15 November with the Sarawak delegation, led by The Honourable Dato Sri Abdul Karim Rahman Hamzah fueling the global interest in legacy impact initiatives in several power-packed activities on the main stage. The Honourable Dato Sri Abdul Karim Rahman Hamzah Rahman, Ministry of Tourism, Creative Industry and Performing Arts Sarawak, will be speaking in a power session called “Igniting Destination Growth in Unleashing the Power of Association Meetings” where world leaders and industry influencers dive into the business events industry’s pivotal role in driving change and sharing strategies for the industry to successfully interact with senior officials. “What you will see from business events is one of the highest levels of advocacy and awareness of critical topics. And when there is advocacy, there is awareness. You will build support from those who believe in what you are trying to do,” said The Honourable Dato Sri Abdul Karim Rahman Hamzah. “Sarawak and ICCA are advocating for the same thing—legacy impact. It is a privilege for me to represent Sarawak at the 62nd ICCA Congress on stage, showcase our successes and contribute to global knowledge on the impactful initiatives taking place in our destination.” Deputy State Secretary in the Department of the Premier of Sarawak and Business Events Sarawak - BESarawak ’s Deputy Chairman, Datu Chang Kee HII, will be the lead speaker for the exclusive ‘CEO of the Future’ workshop. The workshop is designed for C-suite and senior leaders to do a deep dive into critical topics facing the industry and elevate their leadership to meet future challenges. “Unprecedented challenges have taught the industry that leaders need to have a long-term vision or risk falling behind,” expressed Datu Ck Hii. “While we focus on immediate progress and results, we need a balanced approach by thinking further into the future that can sustain success and resilience in today’s highly competitive business space. It will inspire innovation, accelerate growth and enable the industry to stand out in their respective regions. It may seem farfetched to strategise the next ten or twenty years but it is necessary for sustainable growth.” #iccacongressbangkok #tribelegacysarawak #businesseventssarawak #BESarawak #businessevents #ICCACongress #tribespirit

At The Marketing Society we love what we do. Last week we had another great time bringing together marketing change leaders across the world: ⭐️ In Singapore: Inspiration in the form of a super-stimulating 'AI Primer Masterclass'. ⭐️In Hong Kong: Leading the conversation on 'The State of Hong-Kong Creativity' as well as an evening exploring how to navigate the paradox of digital advertising. ⭐️In the UAE: Sharing insights from the CEO of Miral and the new 'Chief Island Officer (Ryan Reynolds). And ⭐️In London: A breakfast discussion around a new report exploring 'The Impact Balancing Act'... We also brought together the marketing industry with Stand Up To Cancer to help #BeatCancerFaster. This was the fourth year we've been part of Mark Evans 'Sprintathon' - fantastic brands (like B&Q, Boots UK and easyJet) industry bodies (including ISBA and Thinkbox as well as great agencies (from BBD Perfect Storm | a B-Corporation to Ebiquity plc Omnicom and VCCP) all coming together to run a marathon and raise funds for great causes. --- And this week there's more including: 💥💫Celebrating The Star Awards winners in Scotland (huge congratulations all who've been shortlisted - it will be a great night!) 💥💫 Hosting some great conversations in Cannes in the Palais and along La Croisette as part of Cannes Lions (join me at 10.30 Wednesday and Thursday on the Rotonde Stage where I'll be putting some brilliant CMOs under the spotlight. Below = Thursday’s line-up… from the pre-call I know this will be a great conversation with Mustafa Shamseldin from PepsiCo, Kate Cronin CBO at Moderna and Kate Jhaveri from TikTok. Join us! ------ Huge thanks to our brilliant partners, boards and members for all you do to support this thriving global community. Last week was fabulous! When great change leaders share stories, insights and ideas, we can all learn faster and go further... By working together we continue to build an impactful, influential community which shapes our future for the better. Together we can achieve more than alone. And that helps us to do well as marketers, do good Avanti... #marketingleadership #community #leadingTheConversation

Diving into the dynamic landscape of South Africa's business environment, emphasising the essential role of tailored strategies in reaching and engaging diverse audiences. From cultural sensitivity to digital localisation, discover how relevant branding and targeted marketing can unlock growth opportunities in this vibrant market. Don't miss out on the potential to forge deeper connections and achieve sustainable growth! #SouthAfrica #Branding #MarketingStrategy

What's the number 1 mistake you made when building your online presence years ago? That was one of the questions that was asked by the moderator Carliff Rizal Dato' Carleel during the "Jelajah My Digital Event" that was held in Kompleks Bukit Jambul, Penang last week. Reflecting on my journey a pivotal mistake stands out - attempting to be in too many social media platform at one time! Years ago, prior to my active engagement on LinkedIn in 2019, I fell into the common belief that success requires a presence on every conceivable social media platform – YouTube, Instagram, Facebook, Twitter, and more. While there is some merit to diversification, my approach lacked strategic foresight. Rather than making informed decisions, I succumbed to the allure of emulating influencers, basing choices on observations and emotions. This amateur mistake proved detrimental, as it led to a lack of focus and coherence in my online strategy. As entrepreneurs, two critical resources often overlooked Time & Energy. Neglecting these can result in a social media burnout, a scenario I personally experienced. Attempting to be everywhere simultaneously, akin to an entrepreneur opening ten shops with limited resources, yielded neither the desired results nor satisfaction. The lesson learned was clear – managing time and energy efficiently is paramount. Instead of spreading oneself thin, the key is to channel efforts strategically. Identifying the platform that yields quick and impactful results is crucial. Ask yourself: Who do I aim to impact the most – professionals, business owners, or fellow entrepreneurs? If the answer encompasses all three, #linkedin emerges as the ideal platform.  If different, direct your energy toward the platform aligned with your target audience. The game changer lies in effective time and energy management. Rather than pursuing ubiquity, concentrate on platforms fostering meaningful connections with your audience. Consistency becomes the cornerstone of impactful engagement. Once you have build the desired results in one platform, then slowly build on other medium. A sincere thank you to Malaysia Digital Economy Corporation (MDEC) and Niney Chong for the invite, And a quick shout out to Vivmmie Lau （刘美惠）Bharati Suresh Chand, it was an honour to share the stage with both of you! And to all who attended the insightful "Jelajah My Digital Event" at Kompleks Bukit Jambul, Penang last week, I hope to see all of you again soon… Cheers ❤️