Kass Sells’ Post

In this blog post on the Spin Sucks blog, Gini Dietrich explains how we have to think about how AI will affect creativity in communications. https://ow.ly/BwXb50Qr05g

In today's rapidly evolving digital landscape, #AI has emerged as a powerful tool that can significantly enhance creativity in public relations. And Kite Hill PR is ready to fully embrace its capabilities! Senior Account Director Mackenzie Sikora had the opportunity to sit down with Robert Quigley from The University of Texas at Austin’s Moody College of Communication to talk about the possibilities of AI in the #PR industry and how it can be used as a tool to promote creative thinking, streamline execution, and achieve better outcomes. Here’s a little teaser: “Adoption in AI is moving quickly, and it’s the communications professionals who are getting involved with it now who are going to see the most success in the long term.” Check out the full video below!  

Harnessing AI in PR Summary: In this insightful article, Spin Sucks explores how artificial intelligence (AI) is revolutionizing the field of public relations. From automating routine tasks to analyzing data patterns, AI has the potential to enhance PR strategies and drive better results. Whether you’re a seasoned PR professional or just curious about the intersection of technology and communication, this article is a must-read! Key Takeaways: 1.    Discover real-world examples of AI applications in PR campaigns. 2.    Learn how AI can streamline media monitoring and sentiment analysis. 3. Understand the ethical considerations when using AI in PR. Read the full article at Spin Sucks

I had a blast with Justin Then at the PRovoke Asia-Pacific Summit yesterday. We went on stage to discuss a hot topic for every PR agency: how Generative AI is impacting the communications industry. The audience included leaders from top PR agencies in the region. During a quick show of hands, nearly half had used Generative AI in the past 24 hours for work. This is promising and it's only a matter of time before every PR professional uses Gen AI daily. Justin and I expounded on questions like: - How will Generative AI change the value of PR work in terms of quantity and quality? - Is using Gen AI to write a press release considered "cheating"? - How should PR agencies respond when clients question their use of Gen AI? - Will companies still need PR agencies if Gen AI can create press releases with just a few data points? I was glad to meet several friends at the event - James Brasher, Emily Poon, Adeline Phun, David Lian, Paul Mottram, Christabel Lim. I also made new friends like Claire Wong, Jeanette Tan and Jonathan Ha. Thank you to Justin Then, Adeline Lee, and Tiffany Chow from Hill and Knowlton for this opportunity! ---- I help people learn and grow through the power of words, visuals and AI.

#CannesLions this year urged the industry to embrace courageous creativity, reminding us that although advertising will undoubtedly be reshaped by AI, some things will always remain essential: humanity, humor, emotion and human connection. I appreciate VML's takeaways & top trends, including AI, creativity, brand showmanship & more: https://lnkd.in/gNiPpubm

Dive into the fascinating article that delves into the cutting-edge landscape of social influence powered by AI and automation. Discover how technology is redefining the way we create and engage with content. Don't miss out on this glimpse into the future of digital influence! Read it here: https://lnkd.in/gutx9wb4 #bzbeeians #communication #publicrelations #IntegratedStrategicCommunication #PRAgency #bzBeeConsult

AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research finds a rich meta-analytical plateau awaiting that’s loaded with marketing and PR treasure. What will it take to get us there? (Entropik research) https://hubs.ly/Q02kCrcb0 #PR #AItrends #InsightsAI #MarketingAI

Staying adrift in the rapid current of digital changes can be an adventure. As someone deeply immersed in corporate communications, digital strategy and AI integration, I constantly navigate ever-evolving terrain, aiming to equip my clients with cutting-edge solutions. Integrating AI into corporate communications and thought leadership is about more than just keeping pace. It is about crafting meaningful connections in our dialogue with key audiences. But with innovation comes complexity. The rapid pace of change in today's communications landscape poses unique challenges and opportunities. It's not just about adapting; it's about embracing the journey and leveraging the possibilities of these tools. I'd love to hear your insights. How are you navigating this digital revolution? 🚀 #AI #PR #ResponsibleAI #CorporateCommunications

Can you believe it’s almost 2024? Neither can we. 🎇 ⠀ However, at Intelligent Relations were excited for the coming year as there’s plenty of great PR trends emerging. ⠀ From groundbreaking AI advancements to evolving media dynamics, these trends are going to be the blueprints for success in the fast-paced world of public relations. ⠀ Embrace new technologies, adapt to changing audience behaviors, and explore innovative communication strategies to stay ahead. ⠀ And for those looking to truly revolutionize their PR approach, keep an eye out for Preston – our upcoming AI-powered PR assistant, designed to enhance your strategy, creativity, and efficiency. ⠀ Are you prepared to lead the charge in 2024 with the power of AI? 👉 intelligentrelations.com/ ⠀ #AIinPR #Marketing #StartUp #AI #PR #ArtificialIntelligence

Can #AI replace humans in PR and marketing? 🤖 In our latest opinion blog, we look at the growing influence #AI is having within the business realm. It can help users make automated decisions to improve their efficiency, and is it's being used in business to drive innovation and expand the scope of services provided to customers. But in a setting like ours, what about the human touch that comes from that agency/client relationship? Will it be lost? We're not so sure... 🤗 Read more: https://lnkd.in/eS6pY3wj #marketing #pr #agency #digital #ai #artificialintelligence #artificialintelligenceforbusiness #relationships #clients