Daryl H.

🌟 OTT in Southeast Asia: Big Opportunities for Brands🌟 Over-The-Top (OTT) platforms are growing fast in Southeast Asia, creating exciting opportunities for advertisers. Netflix's plan to launch its own advertising technology platform by the end of 2025 is a game-changer for brands. 🚀 Key Highlights: - Rapid Growth: Netflix’s ad-supported plan has grown to 40 million users globally in just a year. - New Partnerships: Collaborations with companies like Nielsen and DoubleVerify will help measure and verify ad campaigns. - Buying Options: Netflix will expand its buying capabilities, adding partners like Google and The Trade Desk this summer. 📈 Opportunities for Brands: - High Engagement: Over 70% of Netflix’s ad-supported users watch more than 10 hours a month. This means brands can reach a very engaged audience. - Cultural Impact: Netflix shows and movies often become cultural hits, giving brands a chance to connect with fans in a meaningful way. - Seamless Ads: Netflix’s new ad tech aims to make ads feel natural and enjoyable for viewers. 🌐 Why Southeast Asia? The OTT market in Southeast Asia is booming with a young, tech-savvy population. More people are watching streaming platforms, giving brands a great opportunity to increase their digital presence and engage with new customers. 📊 Start Now: By 2025, the OTT ad spend in Southeast Asia is expected to double. Brands that start developing their OTT strategies now will be well-positioned to capitalize on this growth. Southeast Asia’s OTT landscape is full of potential. Brands should consider using these platforms to reach active and engaged audiences. #OTT #Streaming #Advertising #DigitalMarketing #SoutheastAsia #Netflix #BrandEngagement

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As media professionals, we often face the tough task of balancing short-term performance with long-term brand building. It's a constant struggle: do we focus on quick sales or invest in growing the brand for the future? We frequently hear from our clients, "We'd love to focus on brand building, but we need the sales." However, it's not about choosing one over the other — they are most effective when they work in tandem. Achieving long-term ROI and full-funnel impact requires a cross-media mindset, we need to break out of our usual ways and think broadly. This means spending money where it matters and measuring the total impact of our marketing efforts. #MarketingStrategy #BrandBuilding #MediaChallenges #LongTermSuccess #BalancedApproach #SalesAndBrand #CrossMedia #MarketingROI

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Retail media networks were a hot topic of discussion at the World Out of Home Organization Global Congress in Hong Kong. There are some unique ways that we are able to harnessing the power of retail media & location-based OOH advertising to engage audience across the consumer journey. A key discussion point is how do we define retail media. Although there are distinct parallels between retail media and location-based OOH advertising—both leverage consumers' proximity to retailers. However, there are key differences: 📍 Location-Based Media: Targets consumers based on their physical location, delivering strategic advertising messages at places where they are likely to be receptive. 🛒 Retail Media: Focuses on consumers already in a shopping mindset, aiming to influence their purchasing decisions by promoting nearby products or services. Combining these methods allows brands to craft compelling stories, impacting consumers at multiple touchpoints throughout their day. When audiences are primed with DOOH, it amplifies the effectiveness of other digital advertising channels, driving direct action from audiences. Have a look at a recent article I wrote on the power of harnessing the power retail media and location-based OOH advertising #RetailMedia #LocationBasedAdvertising #OOH #DigitalMarketing #ConsumerEngagement #MarketingStrategy

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A few weeks ago, Microsoft Advertising APAC sat down with B&T to chart our transformative journey from the earliest days of portal and search to the global, omni-channel player we are today. While the pace of change has been mind-blowing, I can't wait to see where it takes this business next. Nicole Prior nailed it with her final comment, "We make the complicated simple". Thanks to Tom Fogden for spending time getting to know us and telling the story so eloquently. Read the article in the comments. Nick Seckold Tom Dover #microsoftadvertising #omnichannel #generativeAI

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I shared a terrific conversation with Steve Walls, former CSO at Publicis Groupe Singapore and Executive Planning Director at Saatchi&Saatchi. Steve has over 25 years of experience leading strategic thinking for brands such as Johnnie Walker, Ford, Unilever, BMW Singapore, and CNBC Asia. He's currently Strategy Director at Moon Rabbit, ''an independent creative agency created by a rare breed of people who aren't satisfied with being conventional'' If you are a #strategist, #planner, #creative, #marketer, or even a dad/mom feeling vulnerable and curious about any of these topics, you will really enjoy the first episode of #TheCrudaSpace, my new podcast: 1:12 The importance of curiosity in childhood 02:39 Fear of being old and irrelevant 06:06 How the role of planning was born 07:27 Planners: behavioral vs creative 08:37 Don't go with the obvious 10:22 How to judge a planner 12:31 Why Strategy is Underrated 14:03 When a founder loses direction 16:21 Why strategists don't have the answers 19:21 Living in the UK's worst neighborhood 22:58 We don't employ people like you 24:49 Are Gen Z becoming soft? 26:15 Working with prisoners 27:45 More luck than resilience 28:46 Rising stong kids 33:20 Alan Faena's influence on identity 37:09 Strategy has a branding problem 40:05 Ad folks are dull in Dubai & Singapore 42:46 Are you a creator or just a talker? 44:29 Advertising is terrible art 46:18 Why Shot on iPhone is Not Clever 47:56 We forgot about beauty 50:31 Brand building for small biz 52:52 Space in their heads instead of screens 57:22 How to talk to customers 59:10 Madness and Measure 01:04:58 Driving down the cost of creative 01:06:30 AI will lower the ceiling 01:09:34 Why Carpool Karaoke Succeeded 01:11:38 Why Advertising Hates Formats 01:16:02 Elon's impact on Tesla as a brand 01:20:50 Richard Brandson and Virgin 01.23:16 Advice for business owners and marketers 01:25:27 Look at their motivations, not their behavior 01:26:33 Resonance over relevance Link in the comments!

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Chu Hai 出海 = China brands going global I had a fun podcast session with the Wavemaker team. We delved into the fascinating world of "chu'hai," discussing key trends, insights, methodologies, and successful stories related to Chinese brands expanding globally. Stay tuned for the final edit of the podcast episode in May! #chuhai #chinabrands Milton Liao Scotty Ho NikkiSong Landor Wavemaker

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Marketing in Asia is not as straightforward as you think. APAC continues to emerge as a region of immense economic growth and promise, but despite the opportunities, many companies still fail to expand into Asia successfully. Why? We worked with Toluna to survey 200 marketing professionals across different industries in Australia, Singapore, Malaysia, and Hong Kong to explore the issues they face operating as part of a global team while advocating for a local approach. #marketing #communications #marketingtrends Keso Kendall Martin Harkin Pamela Tor Das Ann Chong Kate Kwan Miranda Xie Stella He Mark Tay Bev Viloria Nafisa Dahodwala Dominic Cox Chris McGhee Adam Gangemi Samantha Aloysius Ann Murphy Nahvin Balakrishnan Elisha Moss James Lawton Florence Mae Jarillo Thomas Skelton 汤景皓 Summer Choo

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Just been prepping next week's panel on 'How do brands grow in Asia?' and the passion from all the panellists on this key question is really palpable! In this session for The Marketing Society in collaboration with Meta during the Cannes Lions International Festival of Creativity, Rica Facundo, WARC's Asia Editor, will give a flash keynote on the analysis on the Asia winners from the WARC Awards. We will then deep dive into topics and questions like: 1. The importance of culture relevance. 2. Why does Asia currently trail other regions when it comes to the use of emotion? 3. Do marketers in fast-paced Asia have the luxury of time to build and prove brand impact? The playbook for achieving growth in such a diverse region is far from straightforward. Come down on June 18th and hear from this rock-star line-up: Unilever LUX's Severine Vauleon Zespri International's Jiunn Shih Meta's Dan Neary McCann Worldgroup's Valerie Madon If you're lucky enough to be in Cannes next week, you can register here: https://lnkd.in/gSnqaVbQ Thank-you to Sophie Devonshire⚡️, Brynie B McBurney and Tawana Murphy Burnett for this amazing opportunity to champion creative effectiveness in the region. Hopefully see you there! #canneslions2024 #apac #creativity #marketingeffectiveness #boldmindsboldmoves

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Integral Ad Science's State of Brand Safety Singapore Study is now Live! 🌟🙌 This pivotal study sheds light on how the advertising environment influences Singaporean perceptions of brands. With the upcoming #elections, rising geopolitical conflicts, and the increasing risk of #misinformation, brand safety is facing more challenges than ever. As marketers, it's crucial to navigate these complexities to ensure your ads are seen in safe and appropriate contexts as any misstep can potentially impact your brand's reputation adversely. 🔍 For an in-depth look at our findings and what this means for your strategies, check out the coverage by MARKETING-INTERACTIVE 📑 Access the full report here and stay ahead in ensuring your brand's safety: bit.ly/3UQGbwA.

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dentsu x Tourism Bureau Taiwan Tourism Brand 3.0: TAIWAN. WAVES OF WONDER. Teaming up with the Tourism Bureau, dentsu initiates Taiwan Tourism Brand 3.0. With "Waves of Wonder," pulsating with energy, we showcase to the world the infinite marvels of this astonishing island, conveying its pride and confidence as island culture. As times change, travel evolves from merely "seeking destinations" to "purposeful travel," transcending mere sights to experiences, from nouns to verbs that foster participation. This year, dentsu employs four verbs: #Share #Discover #Engage #Enjoy,  inviting global travelers to embark on a journey to Taiwan, to SHARE countless surprises, DISCOVER seasons of wonder, ENGAGE in layers of hospitality, and ENJOY waves upon waves of beauty, transforming Taiwan's boundless charm into a new wave #WavesOfWonder sweeping across the globe. dentsu Taiwan collaborates with Bito to draw inspiration from Taiwan's mountains, seas, and winding roads, creating a dynamic brand identity and extended campaign, vividly conveying the new charm of Taiwanese tourism through the fluidity of wave patterns. Here's the brand new Taiwan tourism brand CI identification video. More videos will be released in the future, so stay tuned! #dentsu #Taiwan #WavesOfWonders #TaiwanTourismBrandCI https://lnkd.in/gDpUWryG

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Cindy Gallop recently shared six principles for mastering the future of advertising at the Campaign360 event: 1. Reinventing aspirations. 2. Embracing radical simplicity. 3. Tapping the talent you have. 4. Welcoming the female lens. 5. Showing your value. 6. Making people love advertising. Cindy's fifth principle which is about showing your value applies to industries, companies and even individuals. Our actions and expressions every day either diminish or amplify your worth to your audiences. Being clear about the value you bring and being intentional about signalling that value is key. You can read more about each of her principles in this article. Which one is most important to you?

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🌟 7.7 Observations across SEA's key platforms 🌟 👉 Our Intrepid Asia's Digital Media teams across Southeast Asia have shared valuable insights on the performance of Lazada, Shopee and TikTok's platforms ad formats. 🔈 As there is no one size fits all solution that can guarantee success, a strong, impactful performance marketing strategy relies on using a mix of ad formats and optimizing both on and off-platform ad investments to boost traffic and sales. 👇 Check it out below!

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From my perspective, the key to successful communication has always been empathy. Whether we're talking about business-to-business or business-to-consumer interactions, what truly matters is our ability to connect with others on a personal level and understand their needs and concerns. That's why I believe that the most effective approach is always D2H - direct to heart. By putting ourselves in the shoes of our audience and approaching every interaction with kindness and compassion, we can build stronger relationships and achieve better outcomes for everyone involved.

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CAMPAIGN REPORTS: Ebiquity's latest research of COMvergence barometer reveals a 11% decline in media pitches in China in 2023 compared to the previous year. Ebiquity predicts a significant rebound in 2024, forecasting a 20% to 30% increase in media pitches compared to 2023. Publicis Media Group and Zenith Media emerged as the top winners, securing new business net values of RMB 2.2 billion and RMB 1.5 billion respectively. Omnicom Media Group's Hearts & Science followed closely, achieving a new business net value of RMB 1.3 billion. Carlsberg, Junlebao, and Jaguar Land Rover topped the list of the three largest pitch with agency changes, with values reaching RMB 700 million, RMB 600 million, and RMB 600 million respectively. Looking ahead, Leela Nair Nick Waters Ilda Jamison Sanny Manduapessy Sandeep Srivastava Olga de Giovanni

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  Returning from client meetings in Hong Kong, catching up with old & new friends, & attending the World Out of Home Organization congress has re-energised our focus on all things OOH & the need to push the boundaries of what can be achieved for clients/brands. A lot of discussion has been around measurement, & compatible methodology to that of other channels. A complex issue, but with new analytics and real-time data capabilities, campaigns can achieve higher levels of targeting and reach.  Traditional metrics, which primarily focused on estimated impressions, are being supplemented & replaced by more precise & dynamic measurement techniques. The integration of mobile data and geolocation technology, tracking real-time audience movements, provides granular insights into who is viewing OOH advertisements and for how long. Advancements behind OOH measurement not only improve targeting & accountability but enable brands to fine-tune their campaigns with real precision. This shift towards a more sophisticated measurement system is remodelling OOH into a data-rich, performance-driven channel, aligning it more closely with digital advertising, & offering a clearer understanding of their return on investment. I believe that through action, OOH has the potential to significantly increase its market share. Embracing data-driven insights, innovative formats, sustainability, and omnichannel integration, will go someway in evolving OOH into a critical channel that delivers significant impact & value for brands. The future of OOH is not just about visibility—it's about creating meaningful & lasting connections with audiences. Diversiffi Media is a global independent commercialisation and business development agency, recognised for building & monetising assets through digital OOH networks, digital transformation, dynamic content & brokering commercial partnerships In partnership with The Out of Home Media Consultancy Image; Seoul #assetmanagement #landlords #commercialproperty #municipalities #retail #inhousing #realestate #adtech #commercialservices #mallowners #revenues #dooh #doohadvertising #partnerships #business #creativity #sustainable #globaladvertising #electricvehiclecharging #sustainability #electricvehicle #data #SmartCities #OOHMedia #UrbanTransformation #Sustainability #Commercialisation #OutofHomeMedia hashtag #DataDriven #DigitalTransformation #Inspiration #BusinessLeadership #OOH #MarketingInnovation #Advertising #MarketShare #BrandStrategy

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Our #Digital2024 April Global Statshot Report is live! Here are my top three key takeaways: 1. Social media user identities in Southeast Asia equate to 61.6% of the region’s population. 2. The average user spends 6 hours and 35 minutes online each day - 2 hours and 20 minutes of which are on social media. In Southeast Asia, this time is even higher. 3. Southeast Asians are the world’s most active gamers, with the Philippines, Indonesia and Vietnam taking the top spots. To dive deeper, check out the full analysis on our blog here: https://lnkd.in/g_K3CVS7

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Our #Digital2024 April Global Statshot Report is now live! Bursting at the seams with the latest digital and social data, here are some of the highlights : - Social media user identities in Southeast Asia equate to 61.6% of the region’s population.🛜 The average user spends 6 hours and 35 minutes online each day - 2 hours and 20 minutes of which are on social media. In Southeast Asia, this time is even higher. - Southeast Asians are the world’s most ‘active’ gamers with the Philippines, Indonesia and Vietnam taking the top spots. - Singapore ranks sixth in Reddit’s top countries based on reported ad reach as a percentage of the total population. - Gen Z are the biggest users of email. For more data like this check out the full analysis over on our blog: https://lnkd.in/gH8KXASB

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