Global Executive leading Integrated Communications, Public Relations, Marketing, Advertising and Media teams to positive impacts and strong business results.
Congratulations to our Avian WE team members for their hard work on the Reckitt and Harpic campaign #BeFreeToPee, which took home silver at the Cannes Lions last week. The public health initiative features a useful app “loocator” to promote the vital issues of sanitation and toilet accessibility in India. This incredible team has shown the power of appealing, purpose-driven communication to help women. #CannesLions2024 #WECelebrate
Be free to pee with Harpic Loocator App I Hindi I 60 sec
https://www.youtube.com/
Amazing work!
Planning Director - International
3wObsessed with this. It takes guts to speak frankly about something like toilet accessibility and not water it down. The ones brave enough to be bold in their message and unafraid to address a true human reality, are rewarded (and AWARDED!) CONGRATS Avian WE TEAM!