Gareth Davies’ Post

Our Strategy Partner, Alice Schaffer, shares her thoughts on why advertising ‘that touches a nerve and stands the test of time’ is more effective than jumping on the next creative bandwagon. Thank you to The Drum for including Alice’s thoughts - to read the full article on “Should ads follow trends and tropes or is it simply lazy creative?” click on the link below (subscription required). https://lnkd.in/en_9NzRQ

AI - its adoption, benefits and apparent dangers - continues to be a subject of debate at boardroom tables, as we grapple with arguably the biggest change to modern living since the digital revolution. Leagas Delaney Managing Partner, Jacob Goodman, looks at the evolutionary role of the advertising industry and the skills required to thrive in this new age of AI. https://lnkd.in/emaCegf2 #ai #advertisingagency #digitaltransformation

A recent survey of brand marketers found their agency suppliers are failing to provide the faster, more agile service experience they require. “Should we really be surprised by these findings?” comments Leagas Delaney CEO, Gareth Davies “The stark reality is that too many agencies are simply ill-equipped to deliver at the speed required to meet the needs of modern brands. Their response to a changing landscape has been more process, bigger teams and higher costs. No wonder clients are frustrated. Answers lie in technology - in particular, in the automation of marketing content.” To read The Drum's full article on “How do you solve a problem like…meeting clients need for speed?” click on the link below (subscription required). https://lnkd.in/e7PNqBq4

After being amongst the winners in last year’s AAR New Business rankings, we’re proud to feature strongly again this year. Leagas Delaney appears in the top eight in FOUR categories and is 2nd in ‘Most Rostered Opportunities’. We continue to be grateful for the Clients who wanted (and backed) a ‘Different Breed of Agency’ and of our talented team who continue to work so brilliantly to deliver on our promises. https://lnkd.in/eirrR4zX

New year, know anyone on the look-out for a new role? We're interested in talking to any Account Managers who have a bit of an entrepreneurial spirit and want to take on a load of responsibility with some fantastic clients. Sound interesting? Or know anyone who might be? Let's talk. Or more appropriately, send me a note. Then we'll talk.

Leagas Delaney CEO, Gareth Davies, on the unavoidable rise of AI and those who failed to respect its likely significance in 2023, that are now ‘playing catch up’. Read Gareth’s thoughts, along with other agency leaders, on what Adland is set to experience as we journey through 2024. Thank you to Marketing Beat for the feature.  https://lnkd.in/eKWUTAHi

As Marketers begin to prioritise AI credentials in reviews, how can agencies stand out and distinguish themselves? "It's useful to draw parallels with the way that agencies responded to the arrival of 'digital’”, comments Gareth Davies. “...The rise of Al is another profound moment of change, with consequences for our services, teams and commercial models. The risk for agencies is that they productise their response to Al, in the same way many did with 'digital, rather than understanding that the level of change is, once again, more fundamental to how we all operate."   To read The Drum’s full article on “Clients want to know about agency AI capabilities. How can you stand out?” click on the link below (subscription required). https://lnkd.in/gwFUtXwc

We’re delighted to welcome Kit Dayaram to the Leagas Delaney family; joining us as Creative Director after a year of strong and sustained new business performance. Welcome to the team Kit! Thanks to Roastbrief for the feature. https://lnkd.in/ebHwMRk4